5 Men's Fashion Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Men's Fashion Business

Here are some real life success stories of starting a men's fashion business:

1. The Modest Man ($48K/year)

Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.

How much they make: $48K/year
Current team size: 8

Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

About

Brock started The Modest Man almost 12 years ago

Revenue

Brock grew the business to $4K/month

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2. Chubbies ($44.1M/year)

Skilled in the art of producing and marketing clothing, Tom Montgomery, Preston Rutherford, Hency, and Ranier Castillo started menswear brand Chubbies in 2011. Since its founding, the brand has experienced exponential growth, increasing its net sales from $2.4 million in 2012 to an impressive $44.1 million in 2020. Learn more about their success story on Medium.

How much they make: $44.1M/year
Current team size: 110

Chubbies: The Success Story of Shorts with Unique Design

Men's clothing brand Chubbies has experienced impressive growth, increasing its net sales from $2.4 million to $44.1 million since 2012, thanks in part to the founders' skills in production and marketing.

About

Hency, started Chubbies over 13 years ago

Revenue

Hency, grew the business to $3.68M/month

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Learn more about starting a men's fashion business:

Where to start?

-> How to start a men's fashion business?
-> How much does it cost to start a men's fashion business?
-> Pros and cons of a men's fashion business

Need inspiration?

-> Examples of established men's fashion business
-> Marketing ideas for a men's fashion business

Other resources

3. Voonik ($34.2M/year)

Navaneetha Krishnan and Sujayath Ali founded Voonik to revolutionize the fashion shopping experience in India. With over 1 million downloads and a million transactions per month, their app caters to both men and women, offering customized clothing options based on physique, personality, lifestyle, and budget.

How much they make: $34.2M/year
Current team size: 210

Voonik - Personalizing The Shopping Experience More Than Ever

Voonik- India's fastest-growing fashion shopping app, offers a personalized shopping experience for women with over 1M downloads, more than a million transactions completed each month and desktop website launched in March 2013.

About

They started Voonik over 11 years ago

Revenue

They grew the business to $2.85M/month

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Read by 889 founders