4 Maternity Clothing Business Success Stories [2022]

My name is Natalie and I am a wife, mama of two young children, and a Service Woman in the Royal New Zealand Air Force. In 2020 I conceived an idea to design maternity activewear for women to feel motivated to do physical activity to support their mental health. This is when Go Mama began.

All of the Go Mama clothing serves the purpose of being comfortable, supportive and functional to wear during pregnancy and breastfeeding. Our clothes are designed to expand as a mama progresses through pregnancy, and most of our tops have discreet zips so it is more accessible and convenient to breastfeed/nurse when you are on the go. Our main customers are pregnant women or those who are on their breastfeeding journey.