4 Maternity Clothing Business Success Stories [2022]

4 Maternity Clothing Business Success Stories [2022]
Start A Maternity Clothing Business

Here are some real life success stories of starting a maternity clothing business:

1. Go Mama ($36K/year)

Natalie Pitts (from Auckland, New Zealand) started Go Mama almost 2 years ago.

$3K / month
1 founders / 1 employees

Case Study

My name is Natalie and I am a wife, mama of two young children, and a Service Woman in the Royal New Zealand Air Force. In 2020 I conceived an idea to design maternity activewear for women to feel motivated to do physical activity to support their mental health. This is when Go Mama began.

All of the Go Mama clothing serves the purpose of being comfortable, supportive and functional to wear during pregnancy and breastfeeding. Our clothes are designed to expand as a mama progresses through pregnancy, and most of our tops have discreet zips so it is more accessible and convenient to breastfeed/nurse when you are on the go. Our main customers are pregnant women or those who are on their breastfeeding journey.


2. Lukalula


  • Business rank: #352K

Check out their full website ➜

3. Baby Be Mine

Maternity & pregnancy clothing by Baby Be Mine Maternity. Shop Labor Gowns, Maternity & Nursing Sleepwear, Baby Gowns,Baby Shower Gifts & Hospital Labor Socks

  • Business rank: #608K

Check out their full website ➜

4. Isabella Oliver US

Ethical and Sustainable Maternity clothing. Effortless, easy and everyday. We know this is such a special time and we’re here for you.

  • Business rank: #779K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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