Start A Marketing Consulting Business
About
Starting a marketing consulting business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell marketing consulting business, or selling marketing consulting business online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a marketing consulting business ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $0 | $2,800 |
| Training & Education Expenses | $0 | $1,000 |
| Other Expenses | $0 | $500 |
| Total Startup Costs | $6,517 | $47,994 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
Birlasoft | birlasoft.com | #141,648 |
|
The Abraham Group | abraham.com | #205,754 |
|
ILLUMINATION CONSULTING | illuminationconsulting.com | #721,638 |
|
Email Marketing Rules | emailmarketingrules.com | #728,049 |
|
IKON Marketing Consultants | ikonmarket.com | #767,065 |
|
Pittsburgh Small Business Marketing Firm | shawngraham.me | #860,115 |
|
Business Setup in UAE | mszconsultancy.com | #865,701 |
|
CAE Marketing & Consulting | caemarketing.com | #971,739 |
|
Harris Beach, PLLC | harrisbeach.com | #1,229,254 |
|
RevMarketing | revmarketing2u.com | #1,232,712 |
|
NJ Digital Marketing | smekdigital.com | #1,426,175 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Little startup costs required | The cost to start a marketing consulting business costs significantly less money than most businesses, ranging anywhere from 6,517 to 47,994. |
| Traffic to your website | A marketing consulting business gives people a reason to visit your website and to keep coming back to you! |
| Gain exposure and experience | This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
| Unlimited income potential | With your marketing consulting business, there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
| Cons | Description |
|---|---|
| Customer churn | With a marketing consulting business, people can cancel their subscription - which can make income unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
| Time commitment | With starting a marketing consulting business, all responsibilities and duties will be in your hands. Although this is not necessarily a negative thing, it's important to understand that your work-life balance may be a bit unbalanced at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With a marketing consulting business and any online business, there is little physical interaction, which means it can be a lot more difficult to establish trust and clout with your customers. You'll need to go the extra mile with your customer to grab their attention as soon as they reach your site + assure them that your brand is legit and trustworthy. |
| Complex development process. | The development process for a marketing consulting business can be quite complex, which may cause delays and challenges when launching and growing your product. |
| Impatient customers | Your marketing consulting business may offer an engaging user experience for your customer, but it's important to note that customers expect a lot when it comes to your product, and are more likely to become impatient with you and your product if there are any bugs or equipment breakdowns. |
| Difficult to scale | With a marketing consulting business, it can be challenging to find ways to scale. Check out [this article](https://www.inc.com/jeff-bussgang/scaling-a-business-is-hard.html) that discusses scaling your business and the challenges that come with it. |
Marketing Ideas
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1
Direct sales
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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2
Word of mouth
The most tried and true way to grow a marketing consulting business is through word of mouth - some entrepreneurs would say it's more important than all social media.
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3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to marketing consulting business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
