Pros & Cons

Start A Marketing Agency

Pros & Cons

Trying to understand the pros and cons of starting a marketing agency?

Here are all of the pros and cons of selling marketing agency online:

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet or get to work with for your marketing agency. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your marketing agency becomes an integral piece of their every day lives.
Traffic to your website A marketing agency gives people a reason to visit your website and to keep coming back to you!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your marketing agency. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Cons Description
Crowded Space Competition is high when it comes to your marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.