9 Pros & Cons Of Starting A Marketing Agency (2024)

Updated: January 18th, 2023
Start A Marketing Agency

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a marketing agency?

Here are all of the pros and cons of selling marketing agency online:

Learn more about starting a marketing agency:

Where to start?

-> How to start a marketing agency?
-> How much does it cost to start a marketing agency?

Need inspiration?

-> Other marketing agency success stories
-> Examples of established marketing agency
-> Marketing ideas for a marketing agency
-> Marketing agency slogans
-> Marketing agency names

Other resources

-> Profitability of a marketing agency
-> Marketing agency tips
-> Blog post ideas for a marketing agency
-> Marketing agency quotes

Pros Of A Marketing Agency

Pros Description


You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!


With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A marketing agency gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a marketing agency. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Of A Marketing Agency

Cons Description

Crowded Space

Competition is high when it comes to your marketing agency, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A marketing agency can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.