6 Luxury Streetwear Brand Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Luxury Streetwear Brand

Here are some real life success stories of starting a luxury streetwear brand:

1. DEAL WITH DEVIL ($7.8K/year)

Lachlan Sonter started his luxury streetwear brand, Deal with Devil, in 2017 as a way to cope with his mental state and release his emotions. He began by designing and sewing his own garments, and eventually found a manufacturer to mass-produce his designs. Since launching, Sonter has seen success in retaining customers, but is working on attracting new ones through social media marketing and content creation. While the brand is not yet profitable, Sonter is optimistic about the future and is determined to stay true to the brand's identity.

How much they make: $7.8K/year
Current team size: 1

How I Left My Tech Studies To Start A Luxury Streetwear Brand

Australian Lux Streetwear brand, Deal with Devil, was created by Lachlan Sonter as an outlet for his mental state, and has since become a popular brand, with its black long sleeve crewneck being the highest-selling garment.

About

Lachlan started DEAL WITH DEVIL over 6 years ago

Revenue

Lachlan grew the business to $650/month

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Learn more about starting a luxury streetwear brand:

Where to start?

-> How much does it cost to start a luxury streetwear brand?
-> Pros and cons of a luxury streetwear brand

Need inspiration?

-> Examples of established luxury streetwear brand
-> Marketing ideas for a luxury streetwear brand

Other resources

Part of

Starting A Luxury Streetwear Brand: Everything You Need To Know

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4. Represent

British Designed Everyday Luxury.

5. Destructive

British streetwear label, providing you the highest quality, street-rooted products without the premium price tag. Free worldwide shipping on every order.

6. DEAL WITH DEVIL

Deal with Devil - Carefully Curated Silhouettes of Modernised Fashion AW19 Available Now.

How much they make: $7.8K/year
Where they're located: Gold Coast, Queensland, Australia
Current team size: 1