7 Luxury Picnic Business Success Stories [2023]

Updated: November 1st, 2023
A Luxury Picnic Business

Here are some real life success stories of starting a luxury picnic business:

1. Pack Up + Go ($6.6M/year)

Lillian Rafson came up with the idea for Pack Up + Go during her travels in Riga, Latvia, where she met two women on a surprise vacation with a European travel agency. Realizing there was no similar service in the United States, Lillian decided to become a surprise travel agent herself. With a $50 investment in the domain, Pack Up + Go was born and has since sent over 25,000 travelers to 100+ destinations across the US.

How much they make: $6.6M/year
Where they're located: Pittsburgh, PA, USA
How much did it cost to start: $250
Current team size: 30


How I Started A $450K/Month Travel Agency That Curates Surprise Vacations

Find out how Lillian Rafson started a travel agency that plans surprise getaways around the United States and sent 25,000+ travelers to 100+ destinations nationwide since launching in 2016, with a business model that takes a 20% service fee for planning trips and earns commission on hotel reservations.

Lillian started Pack Up + Go almost 8 years ago
Lillian grew the business to $550K/month
It cost Lillian $250 to start the business

2. Rayna Tours ($6M/year)

Manoj Tulsani and Kamlesh Ramchandani, founders of Rayna Tours and Travels, started their business a decade ago with no experience in the travel industry. Despite the challenges, they grew their venture into one of the UAE's leading destination management companies, earning over $40 million per year. Their success is attributed to their focus on exceptional customer experience, strategic investments in their own infrastructure, and the use of advanced technology to provide convenient travel services.

How much they make: $6M/year
Where they're located: Dubai, Dubai, United Arab Emirates
Current team size: 670


How We Started The $35M/Year Dubai's Leading Tour Operator

Rayna Tours and Travels, founded by Kamlesh Ramchandani and Manoj Tulsani, began its journey as a small travel counter inside a Dubai hotel, and has now grown into one of the UAE’s leading destination management companies with earnings exceeding $40 million per year.

Manoj started Rayna Tours almost 18 years ago
Manoj grew the business to $500K/month

Learn more about starting a luxury picnic business:

Where to start?

-> How much does it cost to start a luxury picnic business?
-> Pros and cons of a luxury picnic business

Need inspiration?

-> Examples of established luxury picnic business
-> Marketing ideas for a luxury picnic business

Other resources

4. Free Website Builder For Your Business

Google My Business can automatically generate a free website for you using info from your Business Profile, and you can edit it anytime.

  • Website traffic: 66M/month
  • Business rank: #885

Check out their full website ➜

5. Rayna Tours

Enjoy unbelievable deals on tours, visa and holiday packages from Rayna Tours – the one-stop solution provider for your entire travel needs in the UAE!

  • Estimated revenue: $500K/month
  • Website traffic: 110K/month
  • Business rank: #116K

Check out their full website ➜

6. Pack Up + Go

Pack Up + Go is a surprise travel agency that plans getaways around the United States. The catch? Your destination is a surprise! Book your adventurous surprise vacation today.

  • Estimated revenue: $550K/month
  • Business rank: #510K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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