Start A Dating App - Business Ideas

Updated: September 15th, 2022
Start A Dating App

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A mobile dating app is one of the most popular mobile-only businesses for creating an ecosystem and generating revenue. But, with the help of a robust development team, you can surpass all your competitors and create a sleeker end product than anyone else in this market.

Dating apps have made their way into an industry that was gaining enough traction. The online Dating Market size was valued at $7.35B in 2020 and is projected to reach $10.87B by 2028.

Starting a dating app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell dating app, or selling dating app online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$3.24B
starting costs
$19.4K
gross margin
83%
time to build
300 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

App Creation Costs

$1,099

$20,099

Training & Education Expenses

$0

$1,000

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$7,500

Website Costs

$13

$215

Total Startup Costs

$1,274

$38,708

Successful Businesses

Business URL Rank

bumble

bumble.com

5,046

MyHeritage

myheritage.com

5,159

Pocket-lint

pocket-lint.com

6,871

whathifi

whathifi.com

11,435

LOVOO

lovoo.com

20,603

MeetMindful

meetmindful.com

59,530

happn

happn.com

63,393

Hinge

hinge.co

74,527

QuackQuack

quackquack.in

86,049

403 Forbidden

skout.com

97,436

Grindr

grindr.com

104,229

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a dating app can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

No overhead costs

To get your dating app started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Crowded Space

Competition is high when it comes to your dating app, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Lack of benefits

With a dating app, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Isolation

Often times, as a dating app, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a dating app, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a dating app, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.