43 Trending Lifestyle Brand Businesses [2024]

Pat Walls

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Updated: November 1st, 2022

Start A Lifestyle Product Brand

A lifestyle brand is a company that makes products that are designed to reflect a certain way of life or attitude.

Lifestyle brands sell various products, including clothing, accessories, cosmetics, and home goods.

These companies often focus on their customers' lifestyles, and they don't just sell products—they sell an experience.

Lifestyle brand businesses are a relatively recent trend. They are changing the way that small businesses compete in the marketplace by offering personal and relevant products and services to consumers.

Looking for some examples of a lifestyle product brand?

Interested in case studies of a successful lifestyle product brand? Check out our full list of success stories.

1. Tractor Supply

Tractor Supply Co. is the source for farm supplies, pet and animal feed and supplies, clothing, tools, fencing, and so much more.

Website traffic: 20.6M/month
Business rank: #7.57K

Check out their full website ➜

2. JPMorgan Chase & Co.

We are committed to building the best and most respected financial services company in the world. To achieve this, we embrace change and innovation, while staying true to the values on which our company was founded.

Website traffic: 2.45M/month
Business rank: #1.26K

Check out their full website ➜

Learn more about starting a lifestyle product brand:

Where to start?

-> How much does it cost to start a lifestyle product brand?
-> Pros and cons of a lifestyle product brand

Need inspiration?

-> Other lifestyle product brand success stories
-> Marketing ideas for a lifestyle product brand
-> Lifestyle product brand slogans
-> Lifestyle product brand names

Other resources

-> Lifestyle product brand tips

4. Mercedes Benz USA

musa.com is the official website of Mercedes-Benz USA, a luxury automotive company. They have a high revenue and large size with a wide range of customers in the luxury car niche. The company was founded by Gottlieb Daimler and Karl Benz and currently has a large number of employees. They are known for their high-quality vehicles and innovative technology.

Where they're located: Irvine, California, USA
Website traffic: 4.55M/month

5. 4Life

4life.com is a global health and wellness company founded by David and Bianca Lisonbee in 1998. They specialize in immune system support products and operate in over 50 countries. The company reported revenue of $328 million in 2019 and serves a niche market of individuals looking to improve their overall health. With a large network of independent distributors, 4life.com has created opportunities for entrepreneurs to build successful businesses while helping others improve their health.

Where they're located: Hialeah Trailer Park, Florida, USA
Website traffic: 890K/month

6. Forever Living

Forever Living is a global multi-level marketing company that sells aloe vera-based health and wellness products. The company was founded in 1978 by Rex Maughan and operates in over 160 countries. They serve a niche market of health-conscious consumers and reported over $2.6 billion in revenue in 2020. Forever Living has a large network of distributors and employees worldwide, making it a significant player in the direct selling industry.

Where they're located: Garland, Texas, USA
Website traffic: 850K/month

7. Lifestyle

lifestylestores.com is a popular online retailer offering a wide range of lifestyle products. They cater to a diverse customer base and generate significant revenue from their sales. The company was founded by multiple entrepreneurs and has a large team of employees. With a strong niche in the lifestyle market, they continue to grow and succeed in the competitive e-commerce industry.

Where they're located: Jacksonville, Florida, USA
Website traffic: 750K/month

8. Dodge

Dodge is an American brand of automobile manufactured by FCA US LLC, based in Auburn Hills, Michigan.

Website traffic: 2.6M/month
Business rank: #25.4K

Check out their full website ➜

9. Life Extension

LifeExtension is a well-established health and wellness company that offers supplements and personalized health advice. They cater to a niche market of customers looking to optimize their health and longevity. The company has multiple founders and employs a large team of dedicated professionals. They generate significant revenue through direct sales and have a loyal customer base in the health and wellness industry.

Where they're located: Orlando, Florida, USA
Website traffic: 1.58M/month

10. Viasat

Viasat Inc. is an American communications company based in Carlsbad, California, with additional operations across the United States and worldwide.

Website traffic: 2.39M/month
Business rank: #39.3K

Check out their full website ➜

11. Yum!

Yum! Brands, Inc., based in Louisville, Kentucky, has over 54,000 restaurants in more than 155 countries and territories primarily operating the company’s restaurant brands.

Website traffic: 1.1M/month
Business rank: #45.1K

Check out their full website ➜

12. Guardian Insurance

Guardian Life is a insurance company with over $7 billion in revenue and 9,000 employees. It serves a niche market of individuals seeking life insurance and retirement planning services. The company was founded by Hugo Wesendonck in 1860.

Where they're located: Winston-Salem, North Carolina, USA
Website traffic: 1.51M/month

13. Life is Good

Life is Good is a lifestyle brand known for optimistic messaging. Founded by brothers Bert and John Jacobs in 1994, it serves a wide range of customers with apparel, accessories, and home goods. The business generates over $100 million in revenue annually. It has a team of over 100 employees and continues to grow its presence in the retail market.

Where they're located: Nashville, Tennessee, USA
Website traffic: 870K/month

14. Danaher

Danaher is a diversified company with over $22 billion in revenue, serving a wide range of industries including healthcare, environmental, and industrial markets. The company was founded in 1984 and has a strong focus on innovation and continuous improvement. Danaher operates with a decentralized structure and has over 60,000 employees worldwide. It is known for its successful acquisition strategy, with over 300 acquired companies in its portfolio.

Where they're located: Garland, Texas, USA
Website traffic: 430K/month

15. Harman International

Harman is a large audio and infotainment company, generating over $7 billion in revenue annually. They serve a wide range of customers in the automotive, consumer, and professional sectors. Harman was founded by Sidney Harman in 1980 and now has thousands of employees worldwide. They are known for their innovative technology and partnerships with companies like Samsung.

Where they're located: Detroit, Michigan, USA

16. Lilly

Lilly's purpose has never been more important. For more than 140 years, we've united caring with discovery to create medicines that make life better.

Website traffic: 580K/month
Business rank: #63.9K

Check out their full website ➜

17. Herbalife

Herbalife is a multi-level marketing company selling health and wellness products. Founded in 1980 by Mark Hughes, it has grown to have over 8,000 employees globally. The company generates billions in revenue annually, catering to a niche market of individuals looking to improve their health through supplements and meal replacement products. Despite controversies surrounding its business model, Herbalife has remained a successful player in the health and wellness industry.

Where they're located: Columbus, Ohio, USA
Website traffic: 590K/month

18. LifeSpan Fitness

Lifespan Fitness offers fitness equipment for all. We offer a variety of fitness equipment that’s perfect for anybody of any fitness level.

Business rank: #67.1K

Check out their full website ➜

19. Protective

Protective.com is a life insurance company that serves a wide range of customers. It has a large revenue and employs many individuals. The company was founded by multiple entrepreneurs and has grown to become a key player in the insurance industry.

Where they're located: Montgomery, Alabama, USA

20. Natural Life

Natural Life is an online retailer offering boho-inspired home decor, clothing, accessories, and gifts. They cater to a niche market of environmentally-conscious, free-spirited customers. The company has experienced significant growth in recent years, with reported annual revenue of $10-20 million. Founded by Patti Hughes in 1996, the company now has over 100 employees. An interesting fact is that Natural Life was initially started as a wholesale business before expanding to direct-to-consumer sales.

Where they're located: Nashville, Tennessee, USA

21. NextTV

Next TV is part of Future plc, an international media group, and leading digital publisher. The smarter way to stay on top of the streaming and OTT industry.

Business rank: #84.6K

Check out their full website ➜

22. JLG Lift Equipment

JLG is a leading manufacturer of aerial work platforms and telehandlers. They serve the construction, industrial, and entertainment industries, with revenues around $3 billion. Founded in 1969 by John L. Grove, they have grown to have over 6,000 employees worldwide. JLG's innovative products have revolutionized the way people work at heights.

How much they make:
Where they're located: Stockton, California, USA
Current team size: 1000
Website traffic: 190K/month

23. Poosh

Poosh is the modern guide to living your best life. Our mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all.

Business rank: #88K

Check out their full website ➜

24. CBD Hemp Experts

CBD Hemp Experts is a large hemp CBD wholesaler serving businesses in the wellness industry. They have multiple founders and employees, with a significant revenue stream from their wholesale and private label products. They cater to a niche market of businesses looking to incorporate CBD products into their offerings. Their success can be attributed to their high-quality products and strong industry connections.

Where they're located: Jacksonville, Florida, USA

25. Modere

Modere is a health and wellness company that offers clean, safe, and effective products. The company generates over $1 billion in revenue and serves a niche market of health-conscious consumers. Modere was founded by Robert Conlee and employs over 500 people worldwide. The company has a strong focus on sustainability and ethical business practices.

Where they're located: Pittsburgh, Pennsylvania, USA

26. Lifestyle Shops

Lifestyle offers an unparalleled range of products across the home and beauty departments, through a wide selection of leading international labels.

Website traffic: 240K/month
Business rank: #119K

Check out their full website ➜

27. Lifetime Products

Lifetime.com is a large manufacturer and retailer of consumer goods, specializing in outdoor furniture, sporting goods, and home organization products. The company was founded in 1986 by Barry Mower and Tim Bewley. With over $1 billion in revenue and thousands of employees, Lifetime serves a wide range of customers looking for durable and high-quality products for their homes and outdoor activities. Their innovative approach to product design has helped them establish a strong foothold in their niche market.

Where they're located: Columbus, Ohio, USA
Current team size: 1000
Website traffic: 380K/month

28. Tapestry

Tapestry.com is an online platform selling unique, handmade tapestries. Founded by 2 entrepreneurs, it serves a niche market of interior decorators and bohemian-style enthusiasts. With a small team of employees, Tapestry.com generates an annual revenue of approximately $1 million.

Where they're located: Nashville, Tennessee, USA
Website traffic: 130K/month

29. Textron

Textron is a $12.4 billion, multi-industry company employing 33,000 talented makers, thinkers, creators, and doers worldwide.

Website traffic: 210K/month
Business rank: #151K

Check out their full website ➜

30. Demco

Demco is a supplier of library and school supplies serving educational institutions. They have over 100 years of experience and serve a niche market of libraries and schools. The company has a significant revenue, with hundreds of employees providing products to customers nationwide.

Where they're located: Madison, Wisconsin, USA
Website traffic: 130K/month

31. Renew Life

Renew Life is a leading digestive health and wellness company, known for its probiotics and cleansing supplements. Founded in 1997 by Brenda Watson, they serve a niche market of health-conscious individuals. The company has grown to have hundreds of employees and generates millions in revenue. Watson's passion for natural health and commitment to quality products has fueled the success of the business.

Where they're located: Winston-Salem, North Carolina, USA

32. PlusCBD Oil

PlusCBD Oil is a CBD product company that offers a variety of CBD products such as oils, capsules, and topicals. They serve a niche market of individuals looking for natural health remedies. The company was founded by Michael Mona Jr. and has a team of over 50 employees. PlusCBD Oil has seen significant revenue growth in recent years as the CBD industry continues to expand.

Where they're located: Charlotte, North Carolina, USA
Website traffic: 50K/month

33. Balance of Nature

Balance of Nature is a health supplement company founded by Dr. Douglas Howard that offers fruit and veggie capsules. They serve customers looking for all-natural options for better health. The company has experienced significant growth, with annual revenue reportedly reaching $50 million. The business has a strong online presence and a loyal customer base.

Where they're located: Garland, Texas, USA

34. Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring.

Business rank: #191K

Check out their full website ➜

35. Orlando Health

Orlando Health is a healthcare provider in Central Florida with multiple hospitals and medical facilities, serving a diverse range of patients. The organization generates over $3 billion in annual revenue and employs thousands of healthcare professionals. Founded in 1918, Orlando Health has a strong reputation for quality care and innovation in the industry. The organization is led by a team of executives and has a significant impact on the local economy.

Where they're located: Orlando, Florida, USA

36. Taser Self Defense

Taser.com is a website for Axon Enterprise, a company that specializes in law enforcement technology such as body cameras and tasers. With over $500 million in revenue, they serve a niche market of law enforcement agencies and officers. Founded by two brothers, the company now has over 1,000 employees. Axon Enterprise has faced controversies over the years but remains a leader in the industry.

Where they're located: Mesa, Arizona, USA
Website traffic: 160K/month

37. Belgard

Belgard is a leading manufacturer of outdoor living products, catering to homeowners, contractors, and designers. The company generates over $500 million in revenue and employs over 1,000 people. They serve a niche market of customers looking to upgrade their outdoor spaces with high-quality pavers, fire pits, and other products. Belgard was founded by entrepreneurs in the construction industry who saw an opportunity to provide innovative outdoor solutions for customers.

Where they're located: Charlotte, North Carolina, USA

38. Cincinnati

Cinfin.com is the website for Cincinnati Financial Corporation, a property and casualty insurance company. They primarily serve individuals and small businesses. The company was founded in 1950 and currently has around 4,300 employees. Their revenue in 2020 was reported to be over $8 billion.

Where they're located: Cincinnati, Ohio, USA
Website traffic: 190K/month

39. Organika

Organika is a health supplement company founded in 1990. They serve a niche market of health-conscious consumers. The company has had steady growth and sales revenues of over $10 million per year. Organika was founded by two entrepreneurs and currently employs over 100 staff members. They focus on providing natural and high-quality products to their customers.

Where they're located: Richmond, Virginia, USA

40. True Citrus

True Lemon is a company that sells natural lemon flavoring products. They serve a niche market of health-conscious consumers looking for an alternative to artificial sweeteners. The company was founded by David Schleider and has grown to have a revenue of over $50 million. They have a small team of employees dedicated to providing high-quality products.

Where they're located: Baltimore, Maryland, USA

41. The Coolector

The Coolector is a lifestyle blog focused on goods and gear for the modern man. It targets a niche audience interested in design, fashion, and technology. Founded by one entrepreneur, it generates revenue through affiliate marketing and sponsored content. The site has a small team of employees and has grown steadily in size and influence since its launch.

Where they're located: Aurora, Illinois, USA

42. Nike

Nike is a multinational company specializing in athletic footwear, apparel, accessories, and equipment. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown to become one of the largest and most recognizable sports brands in the world with revenue exceeding $37 billion. They serve a wide range of customers in the sports and lifestyle markets, employing over 75,000 people globally. Nike's innovative marketing strategies and collaborations with athletes and celebrities have contributed to their immense success in the competitive sportswear industry.

How much they make:
Where they're located: Beaverton, OR, USA
Current team size: 112479

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Starting A Lifestyle Product Brand: Everything You Need To Know

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