Start An Influencer Marketing Business - Business Ideas

Pat Walls

•

Updated: September 15th, 2022

Start An Influencer Marketing Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Influencer marketing is a business that involves partnering with social media influencers to promote products or services to their followers. The influencer marketing business model relies on building relationships with influencers who have a large following and can engage their audience effectively.

The business entails identifying relevant influencers in your industry, negotiating the terms of the partnership, and managing the campaigns. It also involves creating content and messaging that aligns with the influencer’s brand and style, as well as tracking and analyzing the performance of the campaigns.

To run a successful influencer marketing business, it is essential to do thorough research to identify the right influencers for your brand. Look for influencers who have a genuine interest in your products or services and align with your brand values. You should also be transparent and upfront with influencers about your expectations and the terms of the partnership.

In addition, it is important to stay up to date on industry trends and best practices. This includes understanding the different types of influencer partnerships, such as sponsored posts, brand ambassadorships, and affiliate marketing.

Finally, it is crucial to have a clear strategy and plan in place for each campaign. This includes setting goals, determining the budget, and tracking the performance of the campaigns to ensure you are getting a good return on investment. By following these tips, you can build a successful influencer marketing business that helps your clients reach their target audience and achieve their marketing goals.

Starting an influencer marketing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell influencer marketing, or selling influencer marketing online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$600M

starting costs

$11.7K

gross margin

90%

time to build

210 days

growth

SEO

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Employee & Freelancer Expenses	$150	$250
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Software Expenses	$162	$2,894
Advertising & Marketing Costs	$0	$1,400
Total Startup Costs	$1,135	$23,259

See all startup costs ➜

Case Studies

I Created A Two-Sided Marketplace That Helps Brands Find Influencers

My name is Brett Owens and I am the Founder and Chief Matchmaker at Aflu...

• $2K/mo

See all success stories ➜

Successful Businesses

Business	URL	Rank
Angel Broking	angelbroking.com	2,924
Heepsy	heepsy.com	24,328
Afluencer	afluencer.com	70,358
Exposure	exposure.co	87,786
InfluencerSoft	influencersoft.com	89,363
My Haul Store	myhaulstore.com	129,115
Soapbox Influence	soapboxinfluence.com	189,278
The Influencer Marketing Factory	theinfluencermarketingfactory.com	265,726
Paladin	paladinsoftware.com	461,931
Carusele	carusele.com	467,635
Influencer Update - Guide to the business of influencer marketing	influencerupdate.biz	611,123

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a influencer marketing business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
Rewarding work	Starting a influencer marketing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs	To get your influencer marketing business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your influencer marketing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process	A influencer marketing business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a influencer marketing business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a influencer marketing business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a influencer marketing business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a influencer marketing business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

See all cons ➜

Key Stats

Startup Costs

Case Studies

Successful Businesses

2,924

24,328

70,358

87,786

89,363

129,115

189,278

265,726

461,931

467,635

611,123

Pros & Cons