We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an ice cream business:

#1: Lindzi Shanks, founder of XO Marshmallow:

We chatted with with Lindzi, founder of XO Marshmallow ($108K/month). In our interview, Lindzi says:

We rely heavily on customer feedback and suggestions when concepting new flavors and new products. We keep records of what people are asking for and the flavors they are guessing/suggesting.

Additionally:

The biggest piece of advice I can give you is to just start. I know sometimes that feels counterintuitive or not possible with everyone now expecting these perfect and shiny D2C companies from the beginning, but it’s the easiest way I know to learn.

Read the full interview ➜

Part of

Starting An Ice Cream Business: Everything You Need To Know

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