Business Idea

Start An Ice Cream Business

About

Starting an ice cream business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ice cream, or selling ice cream online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an ice cream business ➜

Key stats

market size
$63B
starting costs
$52.1K
gross margin
40%
avg product price
$3
time to build
9 months

About

Starting an ice cream business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ice cream, or selling ice cream online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an ice cream business ➜

Key stats

market size
$63B
starting costs
$52.1K
gross margin
40%

 

avg product price
$3
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $25 $500
Food Business Expenses $2,125 $36,000
Retail Business Expenses $0 $11,150
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $4,786
Inventory Expenses $50 $4,000
Other Expenses $0 $800

Successful Businesses

Business URL Rank
Order ice cream online shop.jenis.com #111,151
Nick's Ice Cream nicks.com #264,259
Häagen-Dazs® Ice Cream, Bars and Sorbet haagendazs.us #316,070
Graeter's Ice Cream graeters.com #379,968
Rebel Ice Cream rebelcreamery.com #400,976
Van Leeuwen Ice Cream vanleeuwenicecream.com #442,626
KetoPint ketopint.com #478,298
Handel's Ice Cream handelsicecream.com #521,184
Blue Bunny Ice Cream bluebunny.com #706,786
Bassetts Ice Cream bassettsicecream.com #1,107,690
Beckon Ice Cream beckonicecream.com #1,201,774

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Rewarding work Starting a ice cream business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High margins The gross margins for your ice cream business are typically around 40%, which is considerably high and allows you to grow your business and manage costs easily.
Quick build time The average time it takes to build your product is quick - typically around 9 months. This will allow you to bring your product to market faster.
Daily physical activity Ice Cream Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Cons Description
Crowded Space Competition is high when it comes to your ice cream business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A ice cream business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the ice cream business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a ice cream business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to ice cream business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Facebook Community

    Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.