Business Idea

Start An Ice Cream Business

About

Starting an ice cream business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ice cream, or selling ice cream online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an ice cream business ➜

Key stats

market size
$63B
starting costs
$50.6K
gross margin
40%
avg product price
$3
time to build
9 months
growth
SEO
time investment
Side project

About

Starting an ice cream business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell ice cream, or selling ice cream online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an ice cream business ➜

Key stats

market size
$63B
starting costs
$50.6K
gross margin
40%
avg product price
$3

 

time to build
9 months
growth
SEO
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $63 $200
Food Business Expenses $2,125 $36,000
Retail Business Expenses $1,250 $6,650
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,786
Inventory Expenses $50 $4,000
Other Expenses $0 $800

Successful Businesses

Business URL Rank
Jeni's shop.jenis.com #111,151
Nick's Ice Cream nicks.com #264,259
Häagen-Dazs® Ice Cream, Bars and Sorbet haagendazs.us #316,070
Van Leeuwen Ice Cream vanleeuwenicecream.com #334,717
Graeter's Ice Cream graeters.com #379,968
Rebel Ice Cream rebelcreamery.com #400,976
Handel's Ice Cream handelsicecream.com #521,184
Blue Bunny Ice Cream bluebunny.com #599,613
KetoPint ketopint.com #930,281
Bassetts Ice Cream bassettsicecream.com #1,107,690
Beckon Ice Cream beckonicecream.com #1,133,180

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Rewarding work Starting a ice cream business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High margins The gross margins for your ice cream business are typically around 40%, which is considerably high and allows you to grow your business and manage costs easily.
Quick build time The average time it takes to build your product is quick - typically around 9 months. This will allow you to bring your product to market faster.
Daily physical activity Ice Cream Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Cons Description
Crowded Space Competition is high when it comes to your ice cream business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A ice cream business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the ice cream business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.