1,000+ Clever Ice Cream Business Names

Updated: August 13th, 2025

So, you've come up with the perfect ice cream business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your ice cream business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best ice cream business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your ice cream business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Ice Cream Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of ice cream business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy ice cream business name ideas

  • Pink
  • Sweet Tooth
  • Happy Hour
  • The Golden
  • Sweets
  • Summer In a Bowl
  • Hush
  • The Choc Mac
  • Cold Bite
  • Lola
  • The Picky Popsicle
  • Thin Ice
  • Frost
  • Cold Grip
  • Covered Co.
  • The Cream
  • Fussy
  • Rounded
  • Shrink
  • The Firm Flavor
  • Subtle Ice
  • Ordinary Flavor
  • The Glitch Taste
  • Sweet Bite
  • Cold Teeth
  • Cream Pool
  • Aloha
  • Hello, Summer
  • Cream Art
  • Better Flavor
  • Homely
  • Grapey Grape
  • Gradual
  • Usual Blue
  • Berry Hub
  • North Pole
  • Hippy Hype
  • The Moral Cone
  • Hard Ice
  • Crust
  • The Cream Tile
  • Blue Ice
  • Soft Water
  • Casual Cone
  • Cream Cup
  • Moreover
  • Door
  • Contento
  • Feliz Fla
  • Almond Jam
  • Heavy Home
  • Wished
  • The Starry Cream
  • Silver Layer
  • Froze
  • Underneath
  • Pure Sweet
  • Sugary Ice
  • Natural Love
  • Real Magic
  • Magic Inside
  • The Solace
  • Sooth
  • Pacify
  • The Subdue
  • Soft Hush
  • Idiomatic
  • Sugar
  • Everything Nice
  • Choppy Care
  • Young Land
  • Snow Art
  • The Glaze
  • Choco Knights
  • Respite
  • Hard Glacier Spot
  • PolarIce
  • FreshIce
  • Pounded Glacier Collective
  • Thinner Ice Skating Rink
  • The Antarctic
  • Glacier Place
  • The Ordinary Ice Rink
  • The Fresh
  • Perpetual
  • Enough Frosting
  • Inland Icebergs
  • The Dry
  • Basal
  • Wet
  • The Multiyear Ice Rink
  • Icy Pro
  • Glacial Icy Collective
  • PerpetualIce
  • ChoppedIce
  • The Arctic
  • SmoothIce

Creative ice cream business name ideas

  • Ice Rink Place
  • Frozen Ice Skating Rink
  • The Arctic Frappe
  • Shore Ice Rink Co
  • Off Snow
  • Inland Icebox
  • Soft
  • Thin
  • ChoppedIce
  • Ice Rink Pro
  • The Water Ice Rink
  • Dry Snow Co
  • ClearIce
  • Unbroken Glacier Group
  • Freshwater Skating Spot
  • Gray Glacier Pro
  • Ordinary Frost
  • Inland Rink Spot
  • Inland Skating Spot
  • Year Frost
  • Glacial Skating Co
  • Unbroken
  • Clear
  • Thin Ice Rink Place
  • The Intracellular
  • The Sen Frappe
  • Arctic Snow Spot
  • The Thinner Snow
  • Inland Ice Rink
  • Pounded Ice Skating Rink Trading Co
  • Natural Icy
  • Rough Water Ice Pro
  • Rink Spot
  • The Hard Skating
  • Antarctic Ice Rink Place
  • Basal Frappe Trading Co
  • Permanent
  • The Inland
  • Continental Frosting
  • Year
  • The Natural Ice Skating Rink
  • Firm Frappe Pro
  • Stagnant Water Ice Place
  • Off Water Ice Co
  • Soft Rink
  • The Polar
  • Ice Rink Spot
  • The Thick Ice Skating Rink
  • Rotten Frappe
  • The Multiyear
  • Intracellular Ice Skating Rink Pro
  • The Perpetual Frappe
  • Powdered
  • Green
  • The Dry Rink
  • Smooth Ice Skating Rink Trading Co
  • Intracellular Frost
  • Inland Icy
  • The Compact
  • Artificial
  • OffIce
  • Hot
  • The Clear
  • Intracellular Ice Rink
  • Ice Skating Rink Spot
  • Snow Collective
  • Glacier Group
  • The Loose Icy
  • The Intracellular Frappe
  • Rotten Skating Trading Co
  • Blue Ice Rink Spot
  • The Rough
  • Powdered Ice Rink Group
  • Sea Water Ice Group
  • Off Frost Pro
  • Arctic Frost Co
  • Hot Glacier
  • The Freshwater Ice Rink
  • Pure Glacier
  • More Snow Group
  • Thick
  • The Glacier
  • Intracellular
  • Natural Snow Pro
  • Rights Ice
  • The Clean Frappe
  • AmorphousIce
  • Inland Igneous
  • Gray
  • HeavyIce
  • Year Rink
  • BrittleIce
  • Transparent Snow Collective
  • Green Rink
  • The Gray Frosting
  • The Freshwater
  • Icy Collective

Learn more about starting an ice cream business:

Where to start?

-> How much does it cost to start an ice cream business?
-> Pros and cons of an ice cream business

Need inspiration?

-> Other ice cream business success stories
-> Marketing ideas for an ice cream business
-> Ice cream business slogans
-> Ice cream business Instagram bios
-> Ice cream business Instagram captions

Other resources

-> Ice cream business tips
-> Blog post ideas for an ice cream business
-> Ice cream business quotes

Funny Ice Cream Business Names

  • Frappe Spot
  • The Covered Frappe
  • Green Icy
  • Frosting Trading Co
  • Hot
  • Off Snow
  • Natural Frost
  • The Firm
  • The Firm Ice Rink
  • Sea
  • Inland Icebergs
  • Stagnant Water Ice Place
  • Natural Icy
  • Bare Water Ice Trading Co
  • The Much
  • Artificial Glacier
  • The Natural Snow
  • ClearIce
  • Dry Frosting Group
  • Stagnant Frost
  • Sea Ice Skating Rink Place
  • Sites Ice
  • Less Frost Place
  • Fast
  • The Flat Skating
  • Polar Snow Collective
  • Dry Frappe Spot
  • ChippedIce
  • Glacial Icy Collective
  • Slippery
  • Antarctic Ice Rink Place
  • Rink Co
  • Bill of rights Ice
  • Unbroken Water Ice
  • Sea Snow
  • Blue Ice Skating Rink
  • Heavy Glacier Trading Co
  • Inland Iceman
  • Arctic
  • The Antarctic
  • The Firm Water Ice
  • Rough Frost
  • The Loose
  • Water Ice Place
  • Glacial Ice Skating Rink Spot
  • Rink Trading Co
  • More Rink
  • RoughIce
  • Powdered Icy
  • Water Ice Group
  • Treacherous Frappe Collective
  • Powdered
  • The Thick Ice Skating Rink
  • The Chopped
  • Inland Icefield
  • The Thin
  • Chipped Snow Pro
  • The Blue Ice Rink
  • The Unbroken Icy
  • Perpetual
  • Heavy
  • DryIce
  • Pure Frost Trading Co
  • Arctic Frost Group
  • The Thick Glacier
  • Basal Frosting
  • WhiteIce
  • The Artificial
  • Loose
  • Glacial Skating Co
  • SteepIce
  • Natural Frost Group
  • The Slippery Water Ice
  • Artificial
  • TransparentIce
  • Continental
  • Antarctic Rink
  • Covered Frosting
  • Soft Snow Place
  • Intracellular Ice Skating Rink
  • Gray Glacier Pro
  • Sea Water Ice Group
  • The Multiyear
  • Clear
  • PureIce
  • WaterIce
  • The Covered
  • Mites Ice
  • Less Skating Group
  • Solid Frosting Group
  • Glacial Glacier Place
  • The Perpetual Snow
  • The Natural Ice Skating Rink
  • IntracellularIce
  • Ice Rink Collective
  • The Inland
  • Slippery Icy Spot

Cool ice cream business name ideas

  • Frozen
  • Much Skating Pro
  • The Gray Rink
  • Rough Frappe
  • The Blue Ice Rink
  • Inland Iceberg
  • Clear Glacier Trading Co
  • Pure Skating Collective
  • Icy Trading Co
  • Continental
  • CompactIce
  • Thin Ice Rink Place
  • The Frozen Frost
  • IntracellularIce
  • Special drawing rights Ice
  • Ordinary Frost
  • The Soft
  • Ice Rink Trading Co
  • Natural Icy Spot
  • Amorphous Icy Co
  • Intracellular
  • Intracellular Icebox
  • Clean Ice Skating Rink Trading Co
  • Flat Frosting
  • Northern
  • Gray Skating Co
  • Rough Rink
  • The Pounded Skating
  • The Rotten Snow
  • Unbroken Rink Trading Co
  • The Water
  • Rough Frost Spot
  • Slippery
  • Crystalline Rink
  • Thin
  • Basal Icy Co
  • Gray Glacier Pro
  • Natural Frost Group
  • Year Frost
  • Crystalline
  • Powdered Icy
  • Bites Ice
  • Stagnant Rink Co
  • The Treacherous
  • Sen
  • Smooth Ice Skating Rink Trading Co
  • Young Ice Rink Group
  • AmorphousIce
  • Soft Rink
  • Rights Ice
  • Thinner
  • Multiyear
  • Clear Glacier Group
  • White Water Ice
  • Hot Water Ice Spot
  • The Natural Snow
  • LooseIce
  • Crystalline Icy Collective
  • Ice Skating Rink Co
  • The Covered Frappe
  • Sea Snow
  • EnoughIce
  • The Stagnant Water Ice
  • Glacier Spot
  • NorthernIce
  • Freshwater Skating Spot
  • Amorphous Icy
  • The Arctic Frappe
  • The Sen Ice Rink
  • Inland Ice Rink
  • The Firm Frappe
  • Powdered Snow Place
  • Clear Rink Place
  • Frosting Co
  • Frappe Spot
  • The Massive
  • Steep Skating Collective
  • Basal
  • FrozenIce
  • More Rink
  • The Solid
  • Firm Frost
  • Antarctic Icy Collective
  • Thinner Frost Place
  • NaturalIce
  • Antarctic Ice Rink Place
  • Skating Place
  • The Loose Frappe
  • The Rough
  • Snow Collective
  • Intracellular Ice Skating Rink
  • Skating Spot
  • Glacier Snow Group
  • The Brittle
  • Soft Icy
  • The Loose Skating
  • The Amorphous

Unique ice cream business name ideas

  • Antarctic
  • Snow Group
  • Hot Water Ice
  • Stagnant Snow
  • Snow Trading Co
  • Pounded Ice Skating Rink Trading Co
  • Water Ice Trading Co
  • The Perpetual Icy
  • Glacier Trading Co
  • Inland Rink Spot
  • Much
  • Slippery Icy Spot
  • The Freshwater Ice Rink
  • Pounded
  • Dry Frosting Co
  • Bare Water Ice Trading Co
  • Permanent Water Ice
  • The Hard Snow
  • The Loose Frappe
  • The Heavy
  • The Fast
  • Clear Water Ice Place
  • Green Icy
  • Massive Ice Rink Pro
  • Ordinary Ice Skating Rink
  • Ice Rink Pro
  • Enough Frappe Group
  • LessIce
  • Special drawing rights Ice
  • The Amorphous
  • The Continental
  • Chopped Icy Collective
  • Rotten Frappe
  • Shore Glacier Pro
  • Inland Frappe
  • Pure Frost Trading Co
  • The Dry
  • Intracellular Ice Skating Rink Pro
  • Thinner Ice Skating Rink
  • The Enough Snow
  • Amorphous Rink Collective
  • Frozen
  • The Blue Ice Rink
  • Permanent Skating Collective
  • Thin
  • Continental Frosting
  • Blue Ice Skating Rink
  • The Brittle
  • The Solid
  • Clean Ice Rink Group
  • Amorphous Frost
  • Soft Icy Group
  • The Unbroken
  • The Perpetual Snow
  • Green Rink
  • The Crystalline Water Ice
  • Frosting Pro
  • The Enough
  • Inland Icy
  • Much Icy Pro
  • Eternal Water Ice
  • Firm Frosting Spot
  • Glacial
  • Ice Rink Co
  • Perpetual Rink Trading Co
  • OffIce
  • Continental Snow
  • Clear Glacier Trading Co
  • ColdIce
  • Year
  • Crushed Ice Skating Rink
  • The Water
  • The Brittle Skating
  • Ordinary Glacier Trading Co
  • Glacier Spot
  • Compact
  • Unbroken Water Ice
  • Skating Group
  • The Flat Glacier
  • The Sen Frappe
  • Amorphous Snow
  • The Thin
  • Freshwater Glacier Spot
  • Soft Rink
  • Solid Skating Collective
  • Water Frosting Trading Co
  • Shore Glacier Trading Co
  • Icy Group
  • Hard Glacier Spot
  • Ice Skating Rink Place
  • Rough Frost Spot
  • Blue Glacier Co
  • ArcticIce
  • Less Frappe Group
  • The Continental Water Ice
  • The Slippery
  • PoundedIce

Cute ice cream business name ideas

  • The Fast
  • The Shore Ice Skating Rink
  • Ice Rink Trading Co
  • AmorphousIce
  • Clear Rink Place
  • Intracellular Icebergs
  • Pure Skating Collective
  • The Water Ice Rink
  • Freshwater
  • Permanent Water Ice
  • PerpetualIce
  • OrdinaryIce
  • Slippery Skating Co
  • Shore Glacier Pro
  • Dry Skating Group
  • Stagnant Water Ice Pro
  • The Rotten Frost
  • Clear Icy Trading Co
  • Unbroken
  • The Amorphous
  • The Brittle Skating
  • Intracellular Iceman
  • White Water Ice
  • Glacier Group
  • Ice Rink Place
  • Skating Spot
  • Soft
  • Shore Glacier Trading Co
  • Icy Group
  • Ice Skating Rink Co
  • Inland Glacier
  • Wet Skating Place
  • Less
  • The Crystalline Icy
  • Permanent Frappe
  • Ordinary Rink
  • The Covered Frappe
  • Gray Glacier Pro
  • Hot Frappe Group
  • The Natural
  • Solid Skating Collective
  • The Flat Skating
  • Clean
  • Perpetual Skating Group
  • Cracked
  • SmoothIce
  • Sights Ice
  • Intracellular Icecap
  • Frozen Ice Rink Spot
  • Unbroken Glacier Group
  • The Water
  • The More
  • Thick Glacier Trading Co
  • Off Ice Skating Rink Pro
  • Less Skating Group
  • Rotten Frappe
  • Icy Co
  • OffIce
  • Sen
  • The Gray
  • Northern Skating Group
  • Slippery Snow Spot
  • The Less
  • White
  • Clean Ice Rink Group
  • ChoppedIce
  • Steep Frosting
  • Off Frost
  • Antarctic Ice Rink Place
  • The Powdered Rink
  • The Clear
  • Intracellular Ice Skating Rink
  • PowderedIce
  • Glacial Skating Co
  • The Year
  • FrozenIce
  • Amorphous Frost
  • The Thin
  • Green Skating Trading Co
  • Smooth
  • The Perpetual Water Ice
  • Soft Frost
  • Blue Rink Spot
  • Multiyear Snow
  • Dry Ice Rink Pro
  • Covered Frosting
  • Artificial
  • Intracellular Icy Collective
  • The Slippery
  • The Stagnant Water Ice
  • Knights Ice
  • The Smooth Skating
  • The Fast Icy
  • Soft Rink
  • YoungIce
  • Off Snow
  • Transparent Frappe Group

Clever ice cream business name ideas

  • Transparent Frappe Group
  • Soft Glacier Trading Co
  • Powdered Glacier Trading Co
  • Perpetual Skating Group
  • The Sen Frappe
  • Sea Frappe Collective
  • Blue
  • MoreIce
  • Fast
  • The Less Icy
  • TreacherousIce
  • Steep Skating Collective
  • Polar
  • Natural Icy Spot
  • The Thick
  • Water Frosting Group
  • Hot Glacier
  • Steep Frosting
  • The Loose Skating
  • The Brittle Skating
  • Amorphous Frost Group
  • The Pounded Skating
  • More Frost
  • Amorphous Snow Pro
  • FlatIce
  • Solid
  • Arctic
  • Natural Icy
  • Young Snow Place
  • Cracked Icy Co
  • The Perpetual
  • FreshwaterIce
  • Transparent
  • Intracellular Icy Collective
  • Inland Igneous
  • Glacier Place
  • Amorphous Icy
  • The Crystalline Ice Rink
  • Arctic Frost Group
  • The Thinner Snow
  • The Artificial
  • Natural Frost Group
  • Enough Frappe Group
  • Sen
  • The Sea
  • TransparentIce
  • Chipped
  • Blue Ice Rink Spot
  • PowderedIce
  • The Northern
  • Basal Skating Place
  • Rink Co
  • Heavy Frosting Group
  • Frappe Trading Co
  • The Eternal
  • ShoreIce
  • Heavy Frosting Pro
  • Ice Rink Pro
  • Basal Frappe Trading Co
  • Green
  • SmoothIce
  • The Cold
  • The Brittle Icy
  • The Lemon
  • The Water
  • The Young
  • Unbroken Rink Trading Co
  • Thin Frappe
  • The Off
  • Brittle
  • Blue Glacier Co
  • Young
  • Amorphous
  • Artificial Frost
  • Clear Snow Group
  • Lemon Frosting Trading Co
  • The Frozen
  • Cold Ice Rink
  • Wet
  • Thin Frost Group
  • Off Ice Skating Rink Pro
  • ArtificialIce
  • The Heavy Frost
  • Eternal
  • The More
  • ColdIce
  • Chopped Frosting Pro
  • Permanent Skating Collective
  • Northern Glacier Co
  • The Firm
  • Ice Skating Rink Co
  • Amorphous Frost
  • EnoughIce
  • Soft Frappe
  • SeaIce
  • Natural
  • Frappe Group

Best ice cream business name ideas

  • Basal
  • Frozen Frappe Trading Co
  • Clear Glacier Group
  • The Thick Glacier
  • Glacial Glacier Place
  • Antarctic Ice Rink Place
  • SlipperyIce
  • The Continental Frost
  • Multiyear Frappe Place
  • The Loose Icy
  • Polar Rink Pro
  • Brittle
  • Clear Icy Trading Co
  • Rink Place
  • The Continental
  • Glacier Pro
  • Glacier Spot
  • Gray Skating Co
  • Perpetual Water Ice
  • Snow Co
  • Water Ice Collective
  • The More Glacier
  • The Year
  • GlacierIce
  • The Frozen
  • Lemon
  • The Dry
  • Slippery Snow Spot
  • FreshIce
  • Glacier Co
  • Frozen Snow Group
  • Ordinary Glacier Trading Co
  • Perpetual Glacier
  • The Sea Frosting
  • Northern Ice Rink Trading Co
  • Inland Icemaker
  • Tights Ice
  • PerpetualIce
  • The Shore
  • Intracellular Water Ice Pro
  • Inland Icebergs
  • Frosting Trading Co
  • ShoreIce
  • Blue Ice Rink Co
  • Soft Icy
  • Intracellular Frost
  • Continental Snow
  • ArtificialIce
  • Sea Frost Pro
  • Stagnant Water Ice Pro
  • Arctic
  • Green Skating Trading Co
  • Frosting Collective
  • Pure Glacier
  • Ice Rink Co
  • The Soft
  • Clear Glacier Trading Co
  • Cracked Icy Co
  • Off Frost
  • The Enough Ice Skating Rink
  • The Ordinary Ice Rink
  • Frozen Ice Rink Spot
  • The Shore Icy
  • Compact
  • WetIce
  • Frost Place
  • ClearIce
  • ArcticIce
  • Inland Glacier
  • The Natural
  • Permanent
  • Clear Rink Place
  • Chopped
  • The Chopped
  • The Northern Ice Rink
  • Snow Group
  • Slippery Skating Co
  • Slippery
  • Flat Frosting
  • The Bare Rink
  • Amorphous Icy Co
  • Solid Water Ice
  • Frosting Place
  • Shore Water Ice Pro
  • More
  • Less Frost Place
  • Lemon Frosting Trading Co
  • Green Glacier
  • The Less
  • Glacier Snow Group
  • Hot Rink
  • Snow Spot
  • The Shore Ice Skating Rink
  • Green
  • Arctic Frosting Collective
  • The Cracked
  • Natural Frost

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Ice Cream Business:

Simple is always better

This means a few different things. Your ice cream business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your ice cream business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.