We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a healthy meal delivery service:

#1: Uri Attia, founder of Portable Chef:

We chatted with with Uri, founder of Portable Chef ($62K/month). In our interview, Uri says:

I felt I understood the demands of busy New Yorkers, and how a customizable food service could provide value not just with good food, but by taking one to-do item off people’s (metaphorical) plates.

Additionally:

A satisfied customer will stay with you; a *thrilled* customer will refer others to you, and those people will be better prospects than someone you attract through advertising.

Read the full interview ➜

#2: TJ Clark, founder of Healthy Chew:

We chatted with with TJ, founder of Healthy Chew ($60K/month). In our interview, TJ says:

541 juices sold and 85 phone calls to issue refunds later, we learned that we should put a cap on how many of each juice could be sold

Additionally:

The vision for the company is to continue expansion and one day sell it to someone who shares the same passion we do.

Read the full interview ➜

#3: Cesar Quintero, founder of Fit2Go:

We chatted with with Cesar, founder of Fit2Go ($130K/month). In our interview, Cesar says:

For a long time, I thought that being a good leader meant feigning total strength and confidence. This is a big problem with first-time and even many seasoned entrepreneurs—those negative connotations around the positive concept of vulnerability.

Additionally:

Hiring friends and family to fill positions can be tricky. If you want harmony behind the scenes, you must clearly define three things: what the business stands for, how it’s going to achieve it, and what everyone’s role is.

Read the full interview ➜

Part of

Starting A Healthy Meal Delivery Service: Everything You Need To Know

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