Business Idea

Start A Healthy Meal Delivery Service

About

Starting a healthy meal delivery service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell healthy meal delivery service, or selling healthy meal delivery service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a healthy meal delivery service ➜

Key stats

market size
$9.13B
revenue (monthly)
$96K
starting costs
$230K
gross margin
30%
avg product price
$11
time to build
7 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a healthy meal delivery service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell healthy meal delivery service, or selling healthy meal delivery service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a healthy meal delivery service ➜

Key stats

market size
$9.13B
revenue (monthly)
$96K
starting costs
$230K
gross margin
30%
avg product price
$11

 

time to build
7 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Inventory Expenses $350 $14,750
Food Business Expenses $2,125 $36,000
App Creation Costs $1,000 $20,000
Vehicle Expenses $50 $10,500
Other Expenses $0 $2,300
Advertising & Marketing Costs $0 $2,550

Successful Businesses

Business URL Rank
Oddle oddle.me #30,415
Trifecta Nutrition trifectanutrition.com #45,985
My Muscle Chef mymusclechef.com #97,058
Macros macros.com.au #161,252
Top 10 Best Meal Delivery Services top10bestmealdeliveryservices.com #181,640
Pritikin Foods pritikinfoods.com #233,983
Clean Eatz Kitchen cleaneatzkitchen.com #274,207
Fitlife Foods eatfitlifefoods.com #288,888
Fitlife Foods delivery.eatfitlifefoods.com #289,601
Mighty Macros mightymacros.com #316,910
Dineamic dineamic.com.au #339,266

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A healthy meal delivery service gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a healthy meal delivery service. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the healthy meal delivery service, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A healthy meal delivery service can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your healthy meal delivery service are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the healthy meal delivery service, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a healthy meal delivery service, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.