8 Healthy Meal Delivery Service Success Stories [2024]

Updated: November 19th, 2023
Start A Healthy Meal Delivery Service

Meal prep delivery services offer healthy and nutritional meals to customers via e-commerce sites.

These services provide either DIY meal kits or Ready-to-eat meals, saving time and eliminating food waste.

They are particularly beneficial for busy people and health-conscious millennials who prefer nutritional food at home.

There are two types of meal services: online meal kits and fast food delivery services.

A meal prep delivery business can be profitable, especially when compared to restaurants, as they save costs on a storefront.

To make a good profit, one should invest less in groceries and ensure they have many customers.

Here are some real life success stories of starting a healthy meal delivery service:

1. Healthy Chew ($720K/year)

TJ, the co-founder and CEO of Healthy Chew, joined the company as a dishwasher and helped his partner Peter scale the business. They rebranded from PNF Meals to Healthy Chew and experienced tremendous growth, selling over 10,000 bowls each month. With a focus on delicious, calorie-friendly meals, Healthy Chew has generated over $1.8 million in sales in just over 3 years.

How much they make: $720K/year
How much did it cost to start: $500
Current team size: 7

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How We Started A Meal Prep Delivery Business And Did $1.8M In Sales

Healthy Chew is a profitable weekly meal preparation service that grew from 200 to 10,000 weekly bowls in just over 3 years, with an overall sales figure of $1.8 million, achieved through effective branding and personalised customer service.

About
TJ started Healthy Chew almost 8 years ago
Revenue
TJ grew the business to $60K/month
Costs
It cost TJ $500 to start the business
Read by 38,091 founders

2. Fit2Go ($1.56M/year)

Cesar Quintero came up with the idea for Fit2Go after realizing the struggle professionals face in finding healthy and convenient meal options. After consulting with a dietician and experiencing personal success with weight management, he decided to start a business that would make it easier for others to lead a healthy lifestyle. Fit2Go now delivers over 650 meals per day, employs 23 people, and has revenue over $1.4 million.

How much they make: $1.56M/year
Current team size: 11

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How I Started A $130K/Month Healthy Meal Delivery Service Before That Was “A Thing”

Fit2Go is a healthy meal delivery service founded in 2005, which now delivers over 650 meals per day and has an annual revenue of over $1.4 million, with revenue growth consistently at 34% annually during the last five years, with around 80% of that based on referrals.

About
Cesar started Fit2Go over 19 years ago
Revenue
Cesar grew the business to $130K/month
Read by 7,575 founders

So... can you actually make money with a healthy meal delivery service?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Portable Chef ($744K/year)

Uri Attia, founder of Portable Chef, came up with the idea for his business out of desperation after losing his banking job in the 2008 financial crisis. With a passion for cooking and understanding the demands of busy New Yorkers, Uri saw the opportunity to provide customizable, healthy meals for his clients. Today, Portable Chef generates an average monthly revenue of $60,000 by making 25,000 custom meals a year.

How much they make: $744K/year
How much did it cost to start: $0
Current team size: 3

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How I Started A $60K/Month Business Cooking And Delivering Custom Meals

New York food business founder goes from broke and desperate to cooking 25,000 custom meals per year with an average monthly revenue of $60,000, focusing on pleasing existing customers and word of mouth for new clientele.

Revenue
Uri grew the business to $62K/month
Read by 4,349 founders

4. Sweetgreen ($300M/year)

How much they make: $300M/year
Current team size:

Sweetgreen: Nicolas Jammet and Jonathan Neman: How I Built This

Case Study: From a 500 square-foot salad shop to over 100 locations, Sweetgreen founders disrupt fast-casual dining through innovation in tech, despite coronavirus challenges.

Revenue
Jonathan grew the business to $25M/month
Read by 676 founders

So... can you actually make money with a healthy meal delivery service?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. MealSurfers ($60K/year)

How much they make: $60K/year
Current team size:

Graduating and Raising $15,000 for a New Clothing Brand

This case study highlights how a men's apparel company founded by Paul in California successfully raised $15,000 through Kickstarter.

Revenue
They grew the business to $5K/month
Read by 1,091 founders