7 Hair Relaxers Company Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Hair Relaxers Company

The hair relaxers company’s business idea involves creating and selling products designed to straighten and smooth out naturally curly or kinky hair. This business caters to individuals who want a more relaxed and manageable hairstyle without using heat or chemical treatments.

To run this business, you will need to research and develop your own line of hair relaxers that are safe and effective for use on different hair types. You will also need to design packaging and marketing materials and establish a product distribution network.

One of the benefits of running a hair relaxers company is that there is a large market for these products, as many people are looking for ways to manage their natural hair. Additionally, you can differentiate your products by offering more natural or organic ingredients or targeting specific hair types or concerns.

Another benefit is that you can create a brand and a loyal customer base by offering excellent customer service and education on using your products effectively. You can diversify your revenue streams by offering hair styling and maintenance services or partnering with salons and beauty retailers to sell your products.

Starting a hair relaxers company can be a rewarding and profitable business venture for entrepreneurs who are passionate about the beauty industry and want to impact their customers’ lives positively.

Here are some real life success stories of starting a hair relaxers company:

1. Hairstory™ ($24M/year)

Eli Halliwell, the co-founder and CEO of Hairstory, came up with the idea for the business after witnessing the decline of the professional hair care channel due to the rise of eCommerce. He realized that technology could enable hairdressers to participate in eCommerce, leading to the creation of Hairstory. The company generated $30 million in sales in 2021 and has been self-funding since its founding in 2015.

How much they make: $24M/year
How much did it cost to start: $5M
Current team size: 26

On Building A $30M/Year Busines By Rethinking Hair Care

Hairstory, a haircare startup, is on track to generate $30 million in sales this year, profitably, after having been self-funded since its inception in 2015, and implementing a DTC and hairdresser-perpetual-affiliate marketing model.

About

Eli started Hairstory™ almost 9 years ago

Revenue

Eli grew the business to $2M/month

Costs

It cost Eli $5000000 to start the business

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Starting A Hair Relaxers Company: Everything You Need To Know

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So... can you actually make money with a hair relaxers company?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Detroit Free Press

Detroit Michigan news - freep.com is the Detroit Free Press. News about Detroit, as well as headlines and stories from around Michigan.

Where they're located: Detroit, Michigan, USA
Website traffic: 12M/month

5. Schedule Appointment with Elite Hair Care USA by Crystal

Schedule your appointment online Elite Hair Care USA by Crystal

Website traffic: 80K/month

So... can you actually make money with a hair relaxers company?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. www.madison-reed.com

Professional hair color and hair color products with salon-quality results. See for yourself how Madison Reed is transforming the at home hair color experience.

Where they're located: San Francisco, California, USA
Website traffic: 950K/month