Hair Relaxers Company

2 Hair Relaxers Company Success Stories [2025]

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Updated: April 15th, 2025

The hair relaxers company’s business idea involves creating and selling products designed to straighten and smooth out naturally curly or kinky hair. This business caters to individuals who want a more relaxed and manageable hairstyle without using heat or chemical treatments.

To run this business, you will need to research and develop your own line of hair relaxers that are safe and effective for use on different hair types. You will also need to design packaging and marketing materials and establish a product distribution network.

One of the benefits of running a hair relaxers company is that there is a large market for these products, as many people are looking for ways to manage their natural hair. Additionally, you can differentiate your products by offering more natural or organic ingredients or targeting specific hair types or concerns.

Another benefit is that you can create a brand and a loyal customer base by offering excellent customer service and education on using your products effectively. You can diversify your revenue streams by offering hair styling and maintenance services or partnering with salons and beauty retailers to sell your products.

Starting a hair relaxers company can be a rewarding and profitable business venture for entrepreneurs who are passionate about the beauty industry and want to impact their customers’ lives positively.

In this list, you'll find real-world hair relaxers company success stories and very profitable examples of starting a hair relaxers company that makes money.

1. Hairstory™ ($24M/year)

Eli Halliwell, the co-founder and CEO of Hairstory, came up with the idea for the business after witnessing the decline of the professional hair care channel due to the rise of eCommerce. He realized that technology could enable hairdressers to participate in eCommerce, leading to the creation of Hairstory. The company generated $30 million in sales in 2021 and has been self-funding since its founding in 2015.

How much money it makes: $24M/year
How much did it cost to start: $5M
How many people on the team: 26

On Building A $30M/Year Busines By Rethinking Hair Care

Hairstory, a haircare startup, is on track to generate $30 million in sales this year, profitably, after having been self-funded since its inception in 2015, and implementing a DTC and hairdresser-perpetual-affiliate marketing model.

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2. Natural Girl ($360K/year)

The founder's admiration for natural textured wigs led to the idea of posting content about textured hair on her Instagram page. She received inquiries about the availability of the products, which validated her business idea before entering the market.

How much money it makes: $360K/year
How much did it cost to start: $3
How many people on the team: 0

I Turned This Instagram Page Into A 7-Figure Business

Natural Girl Wigs is a 7-figure business, reaching six-figures just six months after launch, by creating Afrocentric extensions and protective styles catering to black women all over the world, with strategies including Instagram and Whatsapp, viral word-of-mouth, and targeted Facebook ads and email marketing.

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