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6 Hair Relaxers Company Success Stories [2023]

6 Hair Relaxers Company Success Stories [2023]
Start A Hair Relaxers Company

The hair relaxers company’s business idea involves creating and selling products designed to straighten and smooth out naturally curly or kinky hair. This business caters to individuals who want a more relaxed and manageable hairstyle without using heat or chemical treatments.

To run this business, you will need to research and develop your own line of hair relaxers that are safe and effective for use on different hair types. You will also need to design packaging and marketing materials and establish a product distribution network.

One of the benefits of running a hair relaxers company is that there is a large market for these products, as many people are looking for ways to manage their natural hair. Additionally, you can differentiate your products by offering more natural or organic ingredients or targeting specific hair types or concerns.

Another benefit is that you can create a brand and a loyal customer base by offering excellent customer service and education on using your products effectively. You can diversify your revenue streams by offering hair styling and maintenance services or partnering with salons and beauty retailers to sell your products.

Starting a hair relaxers company can be a rewarding and profitable business venture for entrepreneurs who are passionate about the beauty industry and want to impact their customers’ lives positively.

Here are some real life success stories of starting a hair relaxers company:

1. Hairstory™ ($24M/year)

Eli Halliwell (from New York) started Hairstory™ almost 8 years ago.

$2M / month
3 founders / 26 employees

Case Study

My name is Eli Halliwell and I’m the co-founder and CEO of Hairstory, a company dedicated to rethinking everything about hair in a world where the old rules no longer apply.

Our business was founded in 2015, we’ve been self-funding since raising money from friends, and we are on pace to generate $30mm in sales this year, profitably.


2. Detroit Free Press

Detroit Michigan news - freep.com is the Detroit Free Press. News about Detroit, as well as headlines and stories from around Michigan.

  • Website traffic: 12M/month
  • Business rank: #7.33K

Check out their full website ➜

Learn more about starting a hair relaxers company:

Where to start?

-> How much does it cost to start a hair relaxers company?
-> Pros and cons of a hair relaxers company

Need inspiration?

-> Examples of established hair relaxers company
-> Marketing ideas for a hair relaxers company

Other resources

-> Hair relaxers company tips

4. Schedule Appointment with Elite Hair Care USA by Crystal

Schedule your appointment online Elite Hair Care USA by Crystal

  • Website traffic: 80K/month
  • Business rank: #9.81K

Check out their full website ➜

5. www.madison-reed.com

Professional hair color and hair color products with salon-quality results. See for yourself how Madison Reed is transforming the at home hair color experience.

  • Website traffic: 950K/month
  • Business rank: #51K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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