5 Gift Baskets Business Success Stories [2024]

Updated: November 19th, 2023
Start A Gift Baskets Business

A gift basket is delivered to the recipient at the workplace or residence. A gift basket business is a noble idea because, with a proper strategy, you can remain in business all year round.

To start a gift basket business, choose a niche or a sales channel, and register your business appropriately. Then, with a proper marketing strategy, you should be able to reach a broader customer base.

Here are some real life success stories of starting a gift baskets business:

1. Dick At Your Door ($1.5M/year)

Adam Elliot, founder of Dick At Your Door, came up with the idea for his business after a friend found a silicone penis mold at a sex shop. They thought it would be hilarious to send the molds in the mail as pranks to their friends. After putting up a website as a joke, they started receiving inquiries from people who weren't their friends, which led them to realize the potential for a business. Since then, they have grown their e-commerce shop and become professional chocolatiers, experiencing significant success in sales and viral marketing through social media.

How much they make: $1.5M/year
Current team size: 3


I Make $1.5M/Year Shipping Chocolate Penises To Your Friends

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

Adam started Dick At Your Door about 9 years ago
Adam grew the business to $125K/month
Read by 14,493 founders

2. Really Luxe ($24K/year)

Valentina, the founder and CEO of Really Luxe, came up with the idea for her gift basket business after working as a Sales Associate for a gift shop and realizing her passion for gift wrapping and creating unique presents. With a love for chocolates and luxury brands, Valentina incorporated these elements into her business, which has seen significant growth since its launch in September 2020.

How much they make: $24K/year
Current team size: 0


On Starting A Gift Baskets Online Shop

Really Luxe is a gift basket business that specializes in "Gift Bouquets" incorporating luxury, world-renowned brands to ensure your gift is special in every way, with most of their customers residing in the province of Ontario and seeing a significant increase in and over hundreds of website traffic per day.

Valentina started Really Luxe over 3 years ago
Valentina grew the business to $2K/month
Read by 4,002 founders

So... can you actually make money with a gift baskets business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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3. Bad Day Box ($6.6K/year)

Leeanne Antonio, the Founder and CEO of Bad Day Box, came up with the idea after experiencing challenging times in her personal and professional life. Inspired by the support and acts of kindness she received from friends during her darkest days, Leeanne wanted to create a way for people to easily send and receive self-care gifts when they're going through tough times. Through her personally curated boxes featuring handmade, small-batch, and socially conscious products, Leeanne aims to bring empathy and comfort to those in need.

How much they make: $6.6K/year
How much did it cost to start: $10K
Current team size: 1


How I Created A Line Of Gift Care Packages For Hard Times [Featured On Forbes and CNN]

Bad Day Box founder and CEO, Leeanne Antonio, shares her experience of starting a company that curates small-batch, eco-friendly gifts with self-care and better days in mind for anyone, providing insights into building brand equity, leaning into storytelling, and the importance of seeking help from experienced professionals.

Leeanne started Bad Day Box about 4 years ago
Leeanne grew the business to $550/month
It cost Leeanne $10000 to start the business
Read by 1,825 founders