Gift Baskets Business

5 Gift Baskets Business Success Stories [2025]

•

Updated: April 15th, 2025

A gift basket is delivered to the recipient at the workplace or residence. A gift basket business is a noble idea because, with a proper strategy, you can remain in business all year round.

To start a gift basket business, choose a niche or a sales channel, and register your business appropriately. Then, with a proper marketing strategy, you should be able to reach a broader customer base.

In this list, you'll find real-world gift baskets business success stories and very profitable examples of starting a gift baskets business that makes money.

1. SendAFriend ($9.6M/year)

Tyler Macke, the 21-year-old founder of SendAFriend, came up with the idea for his business after realizing that many of his favorite e-commerce brands lacked a philanthropic purpose. He wanted to create something different and decided to launch SendAFriend, an e-commerce brand that sells stuffed animal care packages. The business has seen significant growth, with projected revenue of $5 million for 2020, and has already donated over $250,000 to children's hospitals.

How much money it makes: $9.6M/year
How much did it cost to start: $1K
How many people on the team: 20

How I Started A $500K/Month Stuffed Animal Care Packages Ecommerce Brand

Meet Tyler Macke, the 21-year-old founder of SendAFriend, an e-commerce brand that sells stuffed animal care packages, which began with $50k in revenue in 2019 and is now on track to make $5M in revenue this year, while donating 10% of revenue to children's hospitals throughout the United States.

Read this case study

Read by 19,269 founders

2. Dick At Your Door ($1.5M/year)

Adam Elliot, founder of Dick At Your Door, came up with the idea for his business after a friend found a silicone penis mold at a sex shop. They thought it would be hilarious to send the molds in the mail as pranks to their friends. After putting up a website as a joke, they started receiving inquiries from people who weren't their friends, which led them to realize the potential for a business. Since then, they have grown their e-commerce shop and become professional chocolatiers, experiencing significant success in sales and viral marketing through social media.

How much money it makes: $1.5M/year
How many people on the team: 3

I Make $1.5M/Year Shipping Chocolate Penises To Your Friends

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

Read this case study

Read by 17,867 founders

3. The Budget Savvy Bride ($120K/year)

Jessica Bishop came up with the idea for The Budget Savvy Bride while planning her own wedding on a limited budget. She started a blog to share her ideas and resources with other brides facing similar challenges. The blog grew organically and became a top wedding planning resource and support community, reaching millions of readers annually and breaking revenue records in 2020.

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 2

How I Started A 6-Figure Wedding Planning Resource And Community For Couples On A Budget

The Budget Savvy Bride is a top wedding planning resource and support community that grew from a passion project into a successful business, reaching millions of readers annually and breaking revenue records in 2020 with a 46.6% increase in revenue and a 21.28% increase in traffic.

Read this case study

Read by 9,312 founders

4. Really Luxe ($24K/year)

Valentina, the founder and CEO of Really Luxe, came up with the idea for her gift basket business after working as a Sales Associate for a gift shop and realizing her passion for gift wrapping and creating unique presents. With a love for chocolates and luxury brands, Valentina incorporated these elements into her business, which has seen significant growth since its launch in September 2020.

How much money it makes: $24K/year
How many people on the team: 0

On Starting A Gift Baskets Online Shop

Really Luxe is a gift basket business that specializes in "Gift Bouquets" incorporating luxury, world-renowned brands to ensure your gift is special in every way, with most of their customers residing in the province of Ontario and seeing a significant increase in and over hundreds of website traffic per day.

Read this case study

Read by 4,829 founders

5. Bad Day Box ($6.6K/year)

Leeanne Antonio, the Founder and CEO of Bad Day Box, came up with the idea after experiencing challenging times in her personal and professional life. Inspired by the support and acts of kindness she received from friends during her darkest days, Leeanne wanted to create a way for people to easily send and receive self-care gifts when they're going through tough times. Through her personally curated boxes featuring handmade, small-batch, and socially conscious products, Leeanne aims to bring empathy and comfort to those in need.

How much money it makes: $6.6K/year
How much did it cost to start: $10K
How many people on the team: 1

How I Created A Line Of Gift Care Packages For Hard Times [Featured On Forbes and CNN]

Bad Day Box founder and CEO, Leeanne Antonio, shares her experience of starting a company that curates small-batch, eco-friendly gifts with self-care and better days in mind for anyone, providing insights into building brand equity, leaning into storytelling, and the importance of seeking help from experienced professionals.

Read this case study

Read by 2,928 founders