Ghost Blogger

2 Ghost Blogger Success Stories [2025]

Pat Walls

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Updated: April 15th, 2025

A ghost blogger is simply a writer who specializes in producing blogs for other people.

As a ghost blogger, you can earn between $300 and $1,500 per week, depending on word count and topic.

Ideally, the ideas and knowledge contained in the article originate from the publicly named author.

Therefore, as a ghostwriter, your role is to put the ideas into words.

In this list, you'll find real-world ghost blogger success stories and very profitable examples of starting a ghost blogger that makes money.

1. The Content Direction Agency ($288K/year)

Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.

How much money it makes: $288K/year
How much did it cost to start: $50
How many people on the team: 1

I Make $300K/Year With A Team Of Ghostwriters That Create Content For Brands

Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.

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2. Ghostboard ($5.4K/year)

David Burgos, a full-stack developer from Spain, came up with the idea for Ghostboard after migrating his blog from WordPress to Ghost and realizing that he had no stats. Unsatisfied with existing analytics tools, he decided to build his own analytics platform specifically for Ghost blogs.

How much money it makes: $5.4K/year
How much did it cost to start: $200
How many people on the team: 0

I Spent All My Savings Developing A Ghostboard Analytics Tool

Ghostboard is a GDPR-ready analytics tool for Ghost bloggers that achieved an MRR of $450, without spending any money on ads, and plans to focus on marketing and add more open-source projects for the future.

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