2 Tips For Starting A Successful Walking Tour Business (2025)
Want to start your own walking tour business? Here are some tips you should know:
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a walking tour business:
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#1: Alessandro Ferrari, founder of Free Walking Tour Italia:
We chatted with with Alessandro, founder of Free Walking Tour Italia ($9.81K/month). In our interview, Alessandro says:
We spend a lot of time on QUALITY. Our tours must be the best ones, if they are not it means we have to work harder. We are used to thinking that the higher the price, the higher the quality but this is a huge lie!
Additionally:
We avoid all other third-party platforms and invest everything on our website. Especially at the beginning, it would have been easier for us and more profitable to sell our tours on other websites.
Read the full interview ➜