5 Flip Flop Brand Success Stories [2023]

Updated: November 19th, 2023
Start A Flip Flop Brand

Here are some real life success stories of starting a flip flop brand:

1. Combat Flip Flops ($6M/year)

Combat Flip Flops is the brainchild of CEO Matt Griffin, an army veteran who witnessed the futility of armed conflict and wanted to make a positive impact. The idea came to him during a trip to Kabul, where he visited a combat boot factory that employed local workers. Inspired by their resilience, Griffin decided to repurpose the factory to produce footwear in order to create sustainable business and job opportunities in Afghanistan.

How much they make: $6M/year
How much did it cost to start: $2K
Current team size: 2


Growing an E-commerce Company With a Positive Mission to $350,000/mo

Combat Flip Flops is an e-commerce business that employs artisans and entrepreneurs in conflict zones and has funded 217 years of school for Afghan girls and cleared 2814 square meters of landmines in Laos through direct-to-consumer sales and social media distribution.

Matt started Combat Flip Flops almost 11 years ago
Matt grew the business to $500K/month
It cost Matt $2000 to start the business

2. Boomerangz Footwear ($480K/year)

Brad Munro, the founder of Boomerangz Interchangeable Thongs, came up with the idea after experiencing multiple thong blowouts while traveling in Europe. Recognizing a gap in the market, Brad and his business partner developed thongs with interchangeable bases and straps to minimize blowouts and offer customization options. They launched the product through a crowdfunding campaign, raising $50,000 in sales within six weeks and eventually expanding their distribution to multiple countries.

How much they make: $480K/year
How much did it cost to start: $50K
Current team size: 3


How I Built A $300K/Year Online Flip Flop Shop

Boomerangz Footwear created interchangeable thongs designed to minimize blowouts and with patented bases and straps, resulting in a successful crowdfunding campaign that raised $50,000 in 6 weeks and led to the company being stocked in over 40 stores around Australia and expanding globally.

Brad started Boomerangz Footwear almost 10 years ago
Brad grew the business to $40K/month
It cost Brad $50000 to start the business

So... can you actually make money with a flip flop brand?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Coddies ($1.5M/year)

How much they make: $1.5M/year
Current team size: 2


This 24-year-old saved $4,000 by escaping the UK’s winter to work remotely

Coddies, a footwear brand that launched in early 2018, is saving money and leading their industry by creating uniquely designed fish flip-flops and swapping continents for six months to establish their business.

Jack started Coddies over 5 years ago
Jack grew the business to $125K/month

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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