Flip Flop Brand

2 Flip Flop Brand Success Stories [2025]

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Updated: April 14th, 2025

The flip-flop business involves the design, production, and sale of open-toed sandals that are typically worn during the summer season.

As an entrepreneur in this field, your role is to oversee the creation of comfortable and casual styles that are suitable for a variety of settings, including the beach, poolside, and everyday wear.

It is important to utilize quality and durable materials to ensure that the sandals are long-lasting and meet consumer expectations.

With the world's population growing, launching a flip-flop brand is a great opportunity to tap into the surging demand for comfortable footwear, while keeping the startup costs to a minimum.

In this list, you'll find real-world flip flop brand success stories and very profitable examples of starting a flip flop brand that makes money.

1. Combat Flip Flops ($6M/year)

Combat Flip Flops is the brainchild of CEO Matt Griffin, an army veteran who witnessed the futility of armed conflict and wanted to make a positive impact. The idea came to him during a trip to Kabul, where he visited a combat boot factory that employed local workers. Inspired by their resilience, Griffin decided to repurpose the factory to produce footwear in order to create sustainable business and job opportunities in Afghanistan.

How much money it makes: $6M/year
How much did it cost to start: $2K
How many people on the team: 2

Growing an E-commerce Company With a Positive Mission to $350,000/mo

Combat Flip Flops is an e-commerce business that employs artisans and entrepreneurs in conflict zones and has funded 217 years of school for Afghan girls and cleared 2814 square meters of landmines in Laos through direct-to-consumer sales and social media distribution.

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2. Boomerangz Footwear ($480K/year)

Brad Munro, the founder of Boomerangz Interchangeable Thongs, came up with the idea after experiencing multiple thong blowouts while traveling in Europe. Recognizing a gap in the market, Brad and his business partner developed thongs with interchangeable bases and straps to minimize blowouts and offer customization options. They launched the product through a crowdfunding campaign, raising $50,000 in sales within six weeks and eventually expanding their distribution to multiple countries.

How much money it makes: $480K/year
How much did it cost to start: $50K
How many people on the team: 3

How I Built A $300K/Year Online Flip Flop Shop

Boomerangz Footwear created interchangeable thongs designed to minimize blowouts and with patented bases and straps, resulting in a successful crowdfunding campaign that raised $50,000 in 6 weeks and led to the company being stocked in over 40 stores around Australia and expanding globally.

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