7 Fitness Gear Business Success Stories [2024]
Here are some real life success stories of starting a fitness gear business:
1. Gym and Fitness ($1.8M/year)
Dave Barnes, a former Olympic athlete in archery, came up with the idea for Gym and Fitness after experiencing a disappointing process of setting up his own home gym. Frustrated with the lack of range and steep prices offered by local gym equipment stores, he found a small business that had everything he needed at competitive prices and started selling the equipment on eBay. After realizing the demand, he decided to stock up on more equipment and the early Gym and Fitness business model was born.
How much they make: $1.8M/year
How much did it cost to start: $550
Current team size: 50
Gym and Fitness is one of the largest online retailers of home gym equipment in Australia and New Zealand, servicing 450 customers a week and generating $150k/month in revenue, and founder Dave Barnes shares tips for aspiring founders.
2. Bells of Steel ($14.4M/year)
Bells of Steel founder, Kaevon Khoozani, came up with the idea for his fitness equipment business after realizing the lack of availability of equipment for his own strength training. He started by ordering equipment from China and selling it directly to his network, eventually growing the business to achieve $15 million in sales in 2021. His focus on creating high-value products and leveraging word-of-mouth marketing has contributed to the company's success.
How much they make: $14.4M/year
How much did it cost to start: $3.5K
Current team size: 38
Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.
So... can you actually make money with a fitness gear business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Pulseroll ($2.88M/year)
How much they make: $2.88M/year
Current team size: 17
"Pulseroll is a fast-growing muscle recovery brand, stocked by leading British retailers and available in over 20 countries worldwide, founded by Paul McCabe in 2016 to make percussive massage therapy accessible and affordable for everyone through their range of vibrational therapy machines."
4. IMPOSSIBLE ® ($1.2M/year)
How much they make: $1.2M/year
Current team size:
A founder turned his blog into a fitness empire, with many of his businesses making six figures per year.
So... can you actually make money with a fitness gear business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
