9 Financial Advisor Business Success Stories [2024]
Here are some real life success stories of starting a financial advisor business:
1. The College Investor ($288K/year)
How much they make: $288K/year
Current team size: 2
From a side hustle making $10k per month to earning $24k/month currently, a sole founder built The College Investor to assist in getting out from under student loan debt – with over 1 million monthly visitors seeking advice on student loans, taxes, tax software, investing, insurance, and budgeting.
2. Well Kept Wallet ($1.2M/year)
How much they make: $1.2M/year
Current team size: 5
This case study showcases the success of a personal finance expert who has grown his business to make over $100,000 in revenue per month while helping individuals with financial assistance.
Learn more about starting a financial advisor business:
Where to start?
-> How much does it cost to start a financial advisor business?
-> Pros and cons of a financial advisor business
Need inspiration?
-> Examples of established financial advisor business
-> Marketing ideas for a financial advisor business
Other resources
3. Journey To Launch ($252K/year)
How much they make: $252K/year
Current team size:
Jamila Souffrant's Journey to Launch podcast amassed over 2 million downloads in a year, made it to the Forbes feature, and has helped many listeners come out of debt, stop living paycheck to paycheck and build-savings.
4. Making Sense of Cents ($900K/year)
Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey. She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst. Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.
How much they make: $900K/year
How much did it cost to start: $100
Current team size: 1
Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.
5. Financial Samurai ($360K/year)
Sam started a personal finance website during the 2009 economic crisis. An advertiser offered him $1,000 to advertise on his blog, which he saw as an opportunity to focus on his financial advisory blog.
How much they make: $360K/year
Current team size: 0
Financial Samurai founder, Sam Dogen, shares how he turned his cathartic writing hobby into a personal finance site that generates over $10K a month in passive advertising revenue and has over 1 million organic visitors a month, as well as his tips on starting and growing a business, and diversifying clientele.
6. Pretty Arrow ($125K/year)
Emily McDermott, founder of Pretty Arrow, came up with the idea for her personal finance brand after quitting her full-time job and wanting to monetize her passion for budgeting. She discovered the opportunity to sell budgeting templates on Etsy and used keyword research to create products tailored specifically to her target audience of young women. Since launching in 2021, she has sold over 29,000 spreadsheets and has grown her business through email marketing and Facebook ads.
How much they make: $125K/year
How much did it cost to start: $10
Current team size: 1
Founder Emily McDermott turned her passion for budgeting into a successful personal finance brand, Pretty Arrow, which sells customizable budget spreadsheets that have brought in over 29,000 sales since 2021, with much of the business coming from Etsy, email marketing, and Facebook ads.
7. Humphrey ($240K/year)
How much they make: $240K/year
Current team size:
Personal finance expert Humphrey Yang made $20,000 a month from nine passive sources of income, including TikTok, YouTube, stocks, Turo car rentals, real estate, cryptocurrency staking, and writing, with an estimated net worth of $2 million.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
