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6 Event Promoter Success Stories [2023]

6 Event Promoter Success Stories [2023]
Become An Event Promoter

An event promoter is a professional responsible for marketing and promoting events such as concerts, conferences, speeches, festivals, and sporting events.

Event promoters can work as independent contractors or for a specific organization. The core responsibilities of event promoters include conducting research into the intended audience and setting up and running social media campaigns, among other duties.

To become an event promoter, develop communication skills, be proactive and learn how to organize and influence people to attend the events.

Here are some real life success stories of starting a event promoter:

1. EventBookings ($120K/year)

Mark Thomas (from Keysborough VIC, Australia) started EventBookings over 6 years ago.

$10K / month
1 founders / 25 employees

Case Study

Hello! I am Mark Thomas, the managing director of the Thomas Hemingway Group of companies and CEO of EventBookings, which I founded in 2017.

Fast forward to today, we are now running the business with 25 employees and are currently on track to reach our next revenue target of $1M.


2. Bandsintown

Find tour dates, live music events and watch live streams for all your favorite bands and artists in your city. Get concert tickets, news, live stream details and RSVP to shows with Bandsintown.

  • Website traffic: 3.31M/month
  • Business rank: #18.9K

Check out their full website ➜

Learn more about starting an event promoter:

Where to start?

-> How to start an event promoter?
-> How much does it cost to start an event promoter?
-> Pros and cons of an event promoter

Need inspiration?

-> Examples of established event promoter
-> Marketing ideas for an event promoter

Other resources

4. The Events Calendar

The number one events calendar plugin on WordPress. Calendars, ticketing, marketing, and powerful WordPress tools to manage your events from start to finish.

  • Website traffic: 300K/month
  • Business rank: #30.1K

Check out their full website ➜

5. Live Nation

Buy concert tickets for top tours and festivals - Live Nation is your premier source for latest tour news, artist insights, exclusive videos, photos, and more.

  • Website traffic: 11.9M/month
  • Business rank: #45.2K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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