6 Event Promoter Success Stories [2024]

Updated: November 1st, 2023
Become An Event Promoter

An event promoter is a professional responsible for marketing and promoting events such as concerts, conferences, speeches, festivals, and sporting events.

Event promoters can work as independent contractors or for a specific organization. The core responsibilities of event promoters include conducting research into the intended audience and setting up and running social media campaigns, among other duties.

To become an event promoter, develop communication skills, be proactive and learn how to organize and influence people to attend the events.

Here are some real life success stories of starting a event promoter:

1. EventBookings ($120K/year)

Mark Thomas, the founder of EventBookings, came up with the idea after witnessing the difficulties event organizers face in hosting events for universities worldwide during his career in the educational photography industry. He realized the need for a platform that could help event organizers remain organized throughout the chaos of event planning. With EventBookings, he created an all-in-one event technology platform that makes it effortless to sell event tickets online. Since its launch, EventBookings has hosted over 10,000 events and attracted 1,500 event organizers worldwide.

How much they make: $120K/year
How much did it cost to start: $60K
Current team size: 25


How I Built A $120K/Year Event Booking Platform

EventBookings is an all-in-one event technology platform that helps event organizers remain organized throughout the chaos of event planning and is now running the business with 25 employees and is currently on track to reach their next revenue target of $1M.

Mark started EventBookings about 7 years ago
Mark grew the business to $10K/month
It cost Mark $60000 to start the business
Read by 3,529 founders

Learn more about starting an event promoter:

Where to start?

-> How to start an event promoter?
-> How much does it cost to start an event promoter?
-> Pros and cons of an event promoter

Need inspiration?

-> Examples of established event promoter
-> Marketing ideas for an event promoter

Other resources

4. Bandsintown

Find tour dates, live music events and watch live streams for all your favorite bands and artists in your city. Get concert tickets, news, live stream details and RSVP to shows with Bandsintown.

Where they're located: Seattle, Washington, USA
Website traffic: 3.31M/month


5. The Events Calendar

The number one events calendar plugin on WordPress. Calendars, ticketing, marketing, and powerful WordPress tools to manage your events from start to finish.

Website traffic: 300K/month


6. Live Nation

Buy concert tickets for top tours and festivals - Live Nation is your premier source for latest tour news, artist insights, exclusive videos, photos, and more.

Where they're located: Nashville, Tennessee, USA
Website traffic: 11.9M/month