Business Idea

Start An Education Products Business

About

Starting an education products business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell education products, or selling education products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an education products business ➜

Key stats

market size
$13.7B
revenue (monthly)
$3.67K
starting costs
$44.1K
gross margin
34%
avg product price
$1350
time to build
9 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting an education products business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell education products, or selling education products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an education products business ➜

Key stats

market size
$13.7B
revenue (monthly)
$3.67K
starting costs
$44.1K
gross margin
34%
avg product price
$1350

 

time to build
9 months
growth
Advertising on social media
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Training & Education Expenses $0 $1,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $4,786
Other Expenses $0 $300

Successful Businesses

Business URL Rank
Office 365 Login office.com #24
Belgium.be belgium.be #5,519
Symplicity symplicity.com #7,105
First National Bank of Omaha fnbo.com #30,633
IUSD.org iusd.org #42,261
Department of Education, Skills and Employment | education.gov.au #50,167
City of Minneapolis minneapolismn.gov #101,375
Financial Education Services financialeducationservices.com #103,410
Guild Education guildeducation.com #106,494
RegEd.com – Optimize Compliance. Manage Risk. Enable Growth. reged.com #122,172
Nasco enasco.com #136,849

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet or get to work with for your education products business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your education products business becomes an integral piece of their every day lives.
Easy to encourage "impulse buy" In the education products business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With a education products business, you get the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Unlimited income potential With your education products business, there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A education products business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your education products business are typically around 34%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the education products business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a education products business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting an education products business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a education products business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to education products business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜