1,000+ Unique Drinkware Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect drinkware brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your drinkware brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best drinkware brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your drinkware brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Drinkware Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of drinkware brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy drinkware brand name ideas

Hunger Trading Co check availability
Continual Starve Group check availability
ImmoderateThirst check availability
Perpetual Longing Spot check availability
The Traditional Soda check availability
Principal Drinkable check availability
Deep check availability
Blood Lust Place check availability
Sparkling Drinks check availability
Feverish Thirsty check availability
InordinateThirst check availability
Based Beer check availability
Tremendous Tortured check availability
Tremendous check availability
Endless Longing check availability
Wild Longing check availability
The Abnormal check availability
Natural check availability
Precious check availability
Intellectual check availability
PotentBeverage check availability
The National check availability
Pleasant Refreshment Place check availability
Finished Brew Collective check availability
Principal Drinks check availability
Terrible Tastes check availability
The Inordinate check availability
The Fermented Drinks check availability
RefreshingBeverage check availability
Coverage Beverage check availability
Cola Collective check availability
Thirsty Place check availability
The Mere Greed check availability
The Customary Cola check availability
Drink Co check availability
Customary Wine Trading Co check availability
Awful check availability
Tormenting Tortured check availability
Greed Co check availability
Feverish Hunger Spot check availability
Sweet check availability
CustomaryBeverage check availability
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PalatableBeverage check availability
Eternal check availability
Crave Collective check availability
MildBeverage check availability
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Terrible Torments check availability
Savage check availability
Drinks Trading Co check availability
Delicious check availability
The Potent Drinking check availability
Borscht Thirst check availability
Drinking Pro check availability
The Pure check availability
Constant Hunger Place check availability
Potable Co check availability
The Hot Drinks check availability
The Excessive Greed check availability
InfiniteThirst check availability
Pure Drinking check availability
SourBeverage check availability
Based Brewer check availability
The Carbonated Soda check availability
Unquenchable check availability
Bitter Black Tea check availability
Infinite check availability
Persistent check availability
Refreshing Refreshment Collective check availability
Divine Greed Spot check availability
Brew Pro check availability
Based Black Tea check availability
StrangeThirst check availability
Fierce Starve check availability
Keen Thirsty Trading Co check availability
The Universal Greed check availability
Stimulating check availability
Usual check availability
Bitter Bottle check availability
Warm check availability
Stronger Soda check availability
The Marked check availability
Flavored Soda check availability
Bottled Brew check availability
Tremendous Troubled check availability
Starve Group check availability
Like Drinking check availability
Alcoholic check availability
Delectable Wine Trading Co check availability
Thirsty Co check availability
Persistent Hunger Collective check availability
Tremendous Touch check availability
The Exhilarating Drinks check availability
Terrible Thirsty check availability
Daily Cola Group check availability
Craving Place check availability
The Medicinal check availability
Like Drink Trading Co check availability
Extreme check availability
Bitter Drinks Collective check availability
Brown Bottling check availability
Drinking Spot check availability

Creative drinkware brand name ideas

Terrible Terrible check availability
Bottled Black Tea check availability
Excessive Crave Spot check availability
Soda Pro check availability
PowerfulThirst check availability
Palatable Drinks Spot check availability
Fiery check availability
The Exhilarating Refreshment check availability
Crave Co check availability
The Rich check availability
The Unslaked check availability
Bottled Drink Group check availability
The Blood Lust check availability
Appetite Collective check availability
Inextinguishable Appetite check availability
Refreshment Trading Co check availability
The Potent Soda check availability
The Genuine check availability
HarmlessBeverage check availability
The Cool check availability
Drink Collective check availability
Terrible Tormented check availability
Severance Beverage check availability
Drinks Group check availability
Persistent Greed check availability
UnsatisfiedThirst check availability
SuitableBeverage check availability
The Immoderate check availability
Incessant check availability
Bottled Bibacious check availability
The Increased check availability
Tremendous Thirsty check availability
InnateThirst check availability
The Persistent check availability
Bitter Bibacious check availability
The Quenchless check availability
Morbid check availability
The Preferred check availability
The Based Drink check availability
Tormenting Terrible check availability
PerpetualThirst check availability
Soda Spot check availability
ContinualThirst check availability
QuenchlessThirst check availability
The Inextinguishable Greed check availability
The Inordinate Starve check availability
Fermented Drinks Place check availability
Refreshment Place check availability
The Strange check availability
DistilledBeverage check availability
Deatherage Beverage check availability
Spiritual Thirsty check availability
Potable Collective check availability
Acute Hunger check availability
Principal Soda check availability
The Dry Yearning check availability
The Sudden check availability
Yearning Co check availability
Brown Boisson check availability
The Distilled Drink check availability
Bitter Beer check availability
Brown Brewer check availability
SuddenThirst check availability
CarbonatedBeverage check availability
Customary check availability
The Cold check availability
The Thick check availability
Alcoholic Drink Trading Co check availability
Mighty check availability
Craving Co check availability
Carbonated Drink Collective check availability
Terrible Troubled check availability
The Unquenchable check availability
The Usual check availability
Tormenting check availability
HorribleThirst check availability
Fiery Brew Collective check availability
The Inordinate Craving check availability
The Insatiable check availability
Parching Appetite check availability
Tormenting Torments check availability
The Violent Lust check availability
Mighty Lust check availability
The Only Cola check availability
Healthy Brew Collective check availability
The Common Soda check availability
FieryThirst check availability
Brown Bev check availability
The Much check availability
Appetite Co check availability
Chief Drink check availability
The Palatable Refreshment check availability
Pierced Thirst check availability
Refreshment Group check availability
Longing Place check availability
Lust Trading Co check availability
Nonalcoholic Drinking Spot check availability
The Wild check availability
The Distilled Potable check availability
The Mighty check availability
Bitter Boisson check availability
The Innate Yearning check availability
Bitter Bottling check availability

Learn more about starting a drinkware brand:

Where to start?

-> How to start a drinkware brand?
-> How much does it cost to start a drinkware brand?
-> Pros and cons of a drinkware brand

Need inspiration?

-> Other drinkware brand success stories
-> Marketing ideas for a drinkware brand
-> Drinkware brand slogans

Other resources

-> Drinkware brand tips

Funny Drinkware Brand Names

Chief check availability
The Feverish Craving check availability
Based Potable check availability
The Blood check availability
ExcessiveThirst check availability
Drinking Collective check availability
Preferred Refreshment Co check availability
The Native Potable check availability
The Wild Crave check availability
The Excellent check availability
Palatable Brew Group check availability
Endless check availability
Unbounded Lust check availability
Painful check availability
Stronger check availability
Distilled Drink Co check availability
Healthful Drinking check availability
Bottled Bottle check availability
GenuineThirst check availability
Blood check availability
Crave Group check availability
Based check availability
Tremendous Greed Place check availability
The Precious check availability
The Containing check availability
Innocent Drink Trading Co check availability
SpiritualThirst check availability
Spiritual Thirsty Spot check availability
The Ardent check availability
Sacred Brew Place check availability
Starve Collective check availability
PassionateThirst check availability
Stimulating Cola Co check availability
Drinkable Group check availability
The Genuine Longing check availability
Noncaloric Brew Pro check availability
Eternal Lust check availability
Drinks Co check availability
Bitter Bottled Water check availability
Wine Spot check availability
The Healthful check availability
Traditional check availability
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AgreeableBeverage check availability
The Preferred Refreshment check availability
Savage Lust Spot check availability
Drink Trading Co check availability
Brown Refreshment check availability
Based Wine Spot check availability
Pleasant Brew check availability
Keen Starve Trading Co check availability
The Distilled check availability
Alcoholic Drinking Trading Co check availability
The Morbid check availability
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The Noble check availability
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Passionate check availability
The Insatiate Thirsty check availability
SavageThirst check availability
Veteran Beverage check availability
Brown Bibacious check availability
PopularBeverage check availability
Tremendous Torturing check availability
Noble Hunger Pro check availability
Sour Drinking check availability
TerribleThirst check availability
Wine Co check availability
Divine Appetite Group check availability
Dry check availability
Containing Brew Place check availability
Bitter Brew check availability
Generous Beverage check availability
Noncaloric Drink Collective check availability
The Agreeable check availability
Feverish check availability
FlavoredBeverage check availability
Favorite Cola Pro check availability
Healthy check availability
Strange check availability
Based Bottle check availability
Great Craving check availability
EndlessThirst check availability
The Terrible check availability
Endorsed Thirst check availability
Lust Group check availability
Immoderate Longing Co check availability
Soda Co check availability
BitterBeverage check availability
Sweet Drinks Collective check availability
Sacred Yearning check availability
Refreshment Co check availability
The Pleasant Refreshment check availability
Marked Appetite check availability
The Increased Crave check availability
EnormousThirst check availability
Tremendous Longing Trading Co check availability
Fierce Lust check availability
InnocentBeverage check availability
Based Brew check availability
Based Drinkable Pro check availability
Brew Collective check availability
Tremendous Torments check availability

Cool drinkware brand name ideas

Karst Thirst check availability
Fierce check availability
Much Starve Spot check availability
Urgent check availability
Reverent Beverage check availability
DelightfulBeverage check availability
Genuine Hunger Group check availability
Longing Spot check availability
BrownBeverage check availability
Noble Longing Trading Co check availability
UnquenchedThirst check availability
Healthful Cola check availability
Terrible Tortured check availability
Finished check availability
Traditional Cola check availability
The Pleasant Drinks check availability
Distilled check availability
Palatable Drinkable check availability
Unsatisfied Thirsty check availability
Unsatisfied check availability
DeepThirst check availability
The Universal check availability
The Acute Thirsty check availability
Hot check availability
FieryBeverage check availability
The Rich Soda check availability
UnusualThirst check availability
Mere check availability
Dry Yearning Pro check availability
NaturalThirst check availability
The Bottled check availability
Customary Wine Group check availability
Starve Trading Co check availability
Terrible Touch check availability
PersistentThirst check availability
Terrible check availability
The Delicious check availability
The Hot check availability
Sole check availability
The Usual Wine check availability
Drinkable Collective check availability
The Refreshing Refreshment check availability
Flavored check availability
The Incessant Appetite check availability
Tormenting Touch check availability
The Native Refreshment check availability
ExcellentBeverage check availability
Forced Thirst check availability
Daily Soda Place check availability
BloodThirst check availability
Common Drinkable Pro check availability
StrongerBeverage check availability
Principal check availability
Common Cola Pro check availability
Harmless Drink Group check availability
Containing Potable Collective check availability
Based Boisson check availability
Cola Trading Co check availability
StrongThirst check availability
Violent Hunger Group check availability
Based Bibacious check availability
Cerebral hemorrhage Beverage check availability
MereThirst check availability
Insatiate Crave Spot check availability
The Potent check availability
The Cool Cola check availability
CaffeinatedBeverage check availability
Principal Potable check availability
The Warm check availability
Appetite Place check availability
Drink Group check availability
IntolerableThirst check availability
The Effervescent Cola check availability
Sour check availability
Bottled Drinkable Collective check availability
Rich Drinks check availability
ArdentThirst check availability
Flavored Brew check availability
Favorite Drink Place check availability
The Unnatural Lust check availability
The Spiritual Craving check availability
Extreme Appetite Collective check availability
Medicinal Potable Pro check availability
Greed Trading Co check availability
IncreasedThirst check availability
Quenchless Starve Place check availability
Inextinguishable check availability
Thirsty Trading Co check availability
Morbid Greed Group check availability
Soda Place check availability
Acreage Beverage check availability
Bitter Drinkable Group check availability
Lust Spot check availability
The Distilled Wine check availability
Sacred Drinks Trading Co check availability
Reverence Beverage check availability
Delightful check availability
Grateful Drinks Group check availability
Innate check availability
Suitable check availability
The Tormenting Starve check availability
Traditional Brew check availability
Unbearable check availability

Unique drinkware brand name ideas

PreferredBeverage check availability
Tremendous Starve Place check availability
Fiery Yearning Spot check availability
Wine Group check availability
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PureBeverage check availability
EarnestThirst check availability
Sweet Brew check availability
The Unquenchable Greed check availability
Potable Group check availability
Appetite Trading Co check availability
Spiritual Thirsty Pro check availability
Sole Drinking check availability
Drinks Collective check availability
Desperate check availability
The Unbearable check availability
WarmBeverage check availability
Ardent check availability
Usual Drink Group check availability
Cleverness Beverage check availability
The Intellectual check availability
Finished Wine check availability
Cool Drinks check availability
Sudden check availability
Eager Crave check availability
The Nutritious check availability
ThickBeverage check availability
Dreadful Greed Spot check availability
The Unbounded Lust check availability
Severe Yearning check availability
Wine Trading Co check availability
Daily Wine check availability
Hunger Place check availability
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Cool Cola Group check availability
The Unusual check availability
Chief Drinkable check availability
The Precious Refreshment check availability
The Medicinal Potable check availability
Craving Group check availability
Crave Place check availability
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ParchingThirst check availability
Great check availability
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Extreme Hunger Place check availability
Brown Beer check availability
Much Longing Place check availability
Cola Co check availability
Refreshment Pro check availability
Bottled Bev check availability
The Deep check availability
Preferred check availability
UniversalThirst check availability
Horst Thirst check availability
Sweet Wine check availability
Popular check availability
Inextinguishable Appetite Place check availability
Fragrant Wine check availability
The Keen check availability
MarkedThirst check availability
Cool check availability
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Dreadful check availability
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The Unusual Longing check availability
Divorced Thirst check availability
Tormenting Thirsty check availability
Brown Bottle check availability
EffervescentBeverage check availability
Brown Bottled Water check availability
Intolerable Craving check availability
The Healthy check availability
The Delectable check availability
Brown Booze check availability
The Eternal check availability
Innocent check availability
Extreme Thirsty Co check availability
Constant check availability
The Cruel Longing check availability
Yearning Spot check availability
The Enormous check availability
Bitter Bev check availability
Terrible Thirstiness check availability
The Based check availability
Eager check availability
Thirsty Collective check availability
The Unquenched check availability
Effervescent check availability
ColdBeverage check availability
Tormenting Temporary State check availability
Greed Place check availability
Inextinguishable Crave check availability
Dry Hunger Place check availability
HungerThirst check availability
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Federal Beverage check availability
Sparkling check availability
CruelThirst check availability
Persistent Longing Trading Co check availability
The Spiritual check availability

Cute drinkware brand name ideas

Drink Spot check availability
Craving Spot check availability
Terrible Temporary State check availability
Cola Place check availability
Bitter check availability
The Continual Lust check availability
Palatable check availability
Mighty Thirsty Collective check availability
Sweet Refreshment check availability
Earnest Yearning Spot check availability
The Immoderate Hunger check availability
The Exhilarating Drink check availability
The Innate check availability
Horsed Thirst check availability
The Parching Hunger check availability
The Nonalcoholic check availability
Powerful Greed check availability
MorbidThirst check availability
Divine check availability
HealthyBeverage check availability
SweetBeverage check availability
Everest Beverage check availability
Medicinal check availability
Lust Co check availability
NourishingBeverage check availability
Parching Longing Trading Co check availability
Perpetual check availability
Hunger Spot check availability
ConstantThirst check availability
Longing Group check availability
Hunger Collective check availability
NobleThirst check availability
Principal Wine check availability
The Natural check availability
Brew Group check availability
Perpetual Greed Pro check availability
Based Wine Pro check availability
The Innocent check availability
Nourishing Refreshment check availability
The Severe Lust check availability
The Pleasant check availability
ChiefBeverage check availability
Rich Drinkable Collective check availability
Cruel check availability
Natural Thirsty Trading Co check availability
Excellent check availability
The Tremendous check availability
Customary Wine Spot check availability
Appetite Group check availability
Sparkling Drinkable Pro check availability
The Fermented check availability
Containing check availability
AcuteThirst check availability
The Like Drink check availability
Exhilarating Potable Pro check availability
Longing Co check availability
The Nourishing check availability
The Favorite check availability
The Fragrant check availability
Potable Spot check availability
FavoriteBeverage check availability
Savage Crave Collective check availability
Alcoholic Drinking Pro check availability
The Acute check availability
Finished Potable check availability
The Fierce check availability
Tremendous Tastes check availability
Inextinguishable Yearning Spot check availability
Potent Soda Group check availability
SacredThirst check availability
Daily check availability
TormentingThirst check availability
Innocent Potable Trading Co check availability
Bottled Beer check availability
The Precious Potable check availability
The Tormenting check availability
Daily Cola Co check availability
Starve Spot check availability
Painful Hunger Place check availability
Acute check availability
Based Booze check availability
The Blood Yearning check availability
Pleasant Potable Pro check availability
Refreshment Collective check availability
Increased Craving Spot check availability
StimulatingBeverage check availability
ExtremeThirst check availability
Inordinate Yearning check availability
InsatiableThirst check availability
Noble Thirsty check availability
Nonalcoholic Brew Spot check availability
TraditionalBeverage check availability
Hot Drinking check availability
Hunger Group check availability
The Parching Crave check availability
Harmless check availability
The Principal check availability
Grateful check availability
Genuine check availability
Delicious Soda Place check availability
The Customary check availability
The Alcoholic check availability
The Principal Brew check availability

Clever drinkware brand name ideas

Bitter Brewer check availability
Quenchless Lust check availability
Drinks Place check availability
Based Bottling check availability
UsualBeverage check availability
Preference Beverage check availability
Brown Brew check availability
Starve Place check availability
Strange Appetite Collective check availability
Lust Place check availability
Violent Crave check availability
Drinking Group check availability
NoncaloricBeverage check availability
Unbearable Appetite Trading Co check availability
Delicious Brew Spot check availability
Thick Drink Co check availability
PleasantBeverage check availability
National Drinks Place check availability
Pure Soda Trading Co check availability
The Excessive Thirsty check availability
IncessantThirst check availability
Reinforced Thirst check availability
The Caffeinated check availability
Brown check availability
Nonalcoholic Drinks check availability
Potable Pro check availability
The Popular Soda check availability
The Flavored Soda check availability
The Passionate check availability
The Severe check availability
FermentedBeverage check availability
Ardent Longing check availability
The Powerful check availability
The Favourite check availability
Sacred check availability
Hunger Crave check availability
The Incessant check availability
Clearage Beverage check availability
Osmotic Appetite Collective check availability
Only check availability
The Dreadful check availability
Palatable Brew check availability
Wild Thirsty Place check availability
Spiritual check availability
Greed Spot check availability
Dry Starve Place check availability
Terrible Torturing check availability
Enforced Thirst check availability
The Savage check availability
Traditional Cola Collective check availability
Based Bev check availability
Bottled Boisson check availability
UnslakedThirst check availability
Precious Drinkable Co check availability
Constant Hunger Co check availability
Reference Beverage check availability
Tremendous Hunger check availability
Tremendous Tormented check availability
The Medicinal Brew check availability
KeenThirst check availability
Favourite check availability
GreatThirst check availability
Brew Spot check availability
The Suitable check availability
Bottled Bottled Water check availability
GratefulBeverage check availability
Bottled Potable Place check availability
Great Lust check availability
The Fiery check availability
Insatiate Longing check availability
Greed Pro check availability
Soda Group check availability
The Endless Crave check availability
Abnormal check availability
Quenchless check availability
The Carbonated check availability
Longing Trading Co check availability
The Brown check availability
The Mere check availability
Reverend Beverage check availability
Unquenchable Crave Spot check availability
The Infinite check availability
The Fragrant check availability
BottledBeverage check availability
Craving Pro check availability
Hunger Pro check availability
Noble check availability
The Finished check availability
The Constant check availability
Morbid Crave check availability
The National Drink check availability
Parching check availability
Cold Potable Pro check availability
Pure check availability
Cheap check availability
Immoderate Appetite check availability
Drinkable Co check availability
EagerThirst check availability
The Sacred check availability
Rich check availability
Innocent Wine Collective check availability
Drinking Co check availability
Tormenting Troubled check availability

Best drinkware brand name ideas

Acute Thirsty check availability
Drinks Spot check availability
Average Beverage check availability
UnbearableThirst check availability
Intellectual Crave check availability
Thick check availability
Fierce Craving Trading Co check availability
Wild Greed Place check availability
Cola Group check availability
WildThirst check availability
Exhilarating check availability
Brown Drink check availability
Noncaloric Drinkable check availability
The Unbounded check availability
Yearning Group check availability
Insatiate check availability
Unusual Lust check availability
Universal check availability
The Traditional check availability
The Sparkling check availability
The Parching check availability
Drink Place check availability
Cola Spot check availability
Drinking Place check availability
NativeBeverage check availability
Feverish Hunger Group check availability
Popular Refreshment Trading Co check availability
Continual check availability
Distilled Drinks check availability
Delicious Wine Spot check availability
Passionate Lust Spot check availability
The Increased Appetite check availability
The Wholesome check availability
The National Refreshment check availability
Tormenting Tastes check availability
DailyBeverage check availability
Bottled check availability
Tormenting Thirstiness check availability
Great Craving Collective check availability
The Bitter check availability
The Harmless check availability
Savage Greed check availability
Drinkable Pro check availability
Severe Longing Trading Co check availability
The Chief check availability
NationalBeverage check availability
HealthfulBeverage check availability
Healthful check availability
The Natural Craving check availability
The Sour check availability
Incessant Hunger Spot check availability
DreadfulThirst check availability
Tormenting Starve check availability
Delightful Potable Place check availability
The Intellectual Lust check availability
Yearning Pro check availability
The Intolerable check availability
Brown Black Tea check availability
DeliciousBeverage check availability
Keen check availability
Pepperidge Beverage check availability
Favorite Brew Collective check availability
The Daily check availability
Brew Co check availability
Hunger check availability
FeverishThirst check availability
MightyThirst check availability
The Violent check availability
Tremendous Thirstiness check availability
The Bottled Cola check availability
The Stimulating check availability
The Great Appetite check availability
Intense check availability
Earnest Appetite Pro check availability
The Popular Potable check availability
Based Bottled Water check availability
Insatiable Thirsty Trading Co check availability
Pleasant Potable Spot check availability
The Horrible check availability
Drinks Pro check availability
Crave Trading Co check availability
Craving Collective check availability
The Popular Drinks check availability
Tormenting Torturing check availability
The Desperate Thirsty check availability
OsmoticThirst check availability
AlcoholicBeverage check availability
Tremendous Terrible check availability
Unslaked check availability
Noncaloric check availability
Usual Drinkable Collective check availability
Osmotic Lust Pro check availability
The Effervescent check availability
The Innocent Soda check availability
Enormous check availability
Wine Place check availability
Awful Appetite check availability
Ardent Yearning Place check availability
MedicinalBeverage check availability
The Cruel check availability
Nutritious check availability
Effervescent check availability
The Noncaloric check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Drinkware Brand:

Simple is always better

This means a few different things. Your drinkware brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your drinkware brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Drinkware Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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