1,000+ Unique Drinkware Brand Names

So, you've come up with the perfect drinkware brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your drinkware brand stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best drinkware brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your drinkware brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Drinkware Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of drinkware brand name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy drinkware brand name ideas

• Daily Wine
• Delectable Wine Trading Co
• Longing Spot
• Bottled Black Tea
• The Unquenchable
• Great Lust
• Sparkling Drinkable Pro
• Appetite Co
• Insatiate Crave Spot
• The Medicinal
• Healthy Brew Collective
• Sweet Drinks Collective
• Wild Greed Place
• The Severe
• Divine Greed Spot
• Fiery Brew Collective
• Brew Collective
• Alcoholic Drink Trading Co
• Stronger Soda
• Noncaloric Brew Pro
• The Distilled Drink
• PassionateThirst
• Customary Wine Group
• Constant Hunger Co
• Alcoholic Drinking Pro
• Wine Trading Co
• The Potent
• Earnest Appetite Pro
• MightyThirst
• Extreme Hunger Place
• Nourishing Refreshment
• The Innate Yearning
• Fierce Lust
• Severance Beverage
• Tormenting Thirsty
• Brown Boisson
• Principal Drinkable
• Crave Place
• Delightful Potable Place
• Brew Spot
• The Cruel Longing
• The Refreshing Refreshment
• Lust Group
• Potable Collective
• Sacred Yearning
• Drink Spot
• Based Brewer
• Divine
• Favorite Brew Collective
• Appetite Place
• ImmoderateThirst
• Usual Drink Group
• Cool Cola Group
• Quenchless Lust
• Unsatisfied
• The Nutritious
• Tormenting Torments
• HorribleThirst
• Savage
• Starve Place
• The Thick
• Strange Appetite Collective
• Sweet Brew
• Karst Thirst
• Based Potable
• Flavored Soda
• Tormenting Troubled
• Yearning Co
• Rich
• Parching Appetite
• Excessive Crave Spot
• KeenThirst
• Spiritual
• The Bottled
• Veteran Beverage
• SweetBeverage
• The Bottled Cola
• Alcoholic Drinking Trading Co
• Greed Co
• Passionate
• UnboundedThirst
• Drinking Place
• Continual Starve Group
• Endorsed Thirst
• Precious Drinkable Co
• The Carbonated
• Finished Wine
• Tormenting Tastes
• Drinking Collective
• Incessant Hunger Spot
• The Precious Refreshment
• The Rich
• Awful Appetite
• Perpetual Greed Pro
• Principal Drinks
• Tremendous Tormented
• Starve Spot
• Keen
• Dry Hunger Place
• InnocentBeverage
• EffervescentBeverage
• The Increased Appetite
• Hunger Group

Creative drinkware brand name ideas

• Preferred
• ContinualThirst
• Persistent Hunger Collective
• Everest Beverage
• Tremendous Troubled
• Blood Lust Place
• Genuine
• Hunger Crave
• Fiery Yearning Spot
• Incessant
• The Medicinal
• Yearning Pro
• Divorced Thirst
• Infinite
• Fierce Lust
• Bottled Drinkable Collective
• Ardent
• The Potent Drinking
• Crave Trading Co
• The Incessant Appetite
• Tormenting Torturing
• Starve Trading Co
• Usual
• Sour
• The Bitter
• The Universal Greed
• Only
• Unbounded Lust
• Yearning Co
• Pure Soda Trading Co
• Inordinate Yearning
• The Warm
• PassionateThirst
• Yearning Group
• Immoderate Appetite
• Marked Appetite
• The Parching Crave
• PreferredBeverage
• Hunger Pro
• MarkedThirst
• The Terrible
• Palatable Brew Group
• Average Beverage
• Innate
• The Intolerable
• BloodThirst
• Noncaloric Drinkable
• Parching Appetite
• StrongThirst
• The Unbounded
• The Continual Lust
• Terrible Troubled
• Brew Group
• PersistentThirst
• Reverend Beverage
• Sour Drinking
• Potable Co
• Excessive Crave Spot
• The Inordinate
• The Cold
• Awful Appetite
• The Popular Drinks
• Bitter Bottle
• Delightful
• The Pure
• Painful
• Unbearable
• The Unusual Longing
• Sparkling Drinks
• Based Beer
• HarmlessBeverage
• The Distilled Drink
• Longing Group
• The Hot
• UnquenchedThirst
• Delicious Wine Spot
• FavoriteBeverage
• The Carbonated
• Persistent
• TraditionalBeverage
• The Divine
• Hot
• Palatable Drinkable
• Brown Bottled Water
• Incessant Hunger Spot
• The Acute Thirsty
• The National Drink
• Feverish Hunger Group
• Constant Hunger Co
• Healthy Brew Collective
• Warm
• Bottled Bibacious
• HorribleThirst
• Craving Co
• The Flavored Soda
• Appetite Trading Co
• Drinking Collective
• Hot Drinking
• Starve Spot
• Based Bottling
• Daily Wine
• EndlessThirst
• Potable Group

Learn more about starting a drinkware brand:

Where to start?

-> How much does it cost to start a drinkware brand?
-> Pros and cons of a drinkware brand

Need inspiration?

-> Other drinkware brand success stories
-> Marketing ideas for a drinkware brand
-> Drinkware brand slogans

Other resources

-> Drinkware brand tips

Funny Drinkware Brand Names

• Tremendous Tortured
• The Intellectual Lust
• Excessive Crave Spot
• Noble Longing Trading Co
• Increased Craving Spot
• Potable Spot
• Sour Drinking
• UnquenchableThirst
• The Pure
• Eager
• Fierce Starve
• Noble Thirsty
• The Fierce
• Delicious Wine Spot
• ExcellentBeverage
• The Quenchless
• ArdentThirst
• The Bottled
• Sacred
• Starve Place
• Hemorrhage Beverage
• The Severe
• Dry Hunger Place
• Crave Trading Co
• InnateThirst
• IntolerableThirst
• Universal
• IncessantThirst
• UniversalThirst
• The Common Soda
• The Inordinate
• HealthyBeverage
• Preferred
• Brown Bottle
• Acute
• Lust Co
• Appetite Spot
• Tormenting Tormented
• Healthful Drinking
• MorbidThirst
• The Cold
• Dry Starve Place
• UnbearableThirst
• Delicious Soda Place
• Based Bottle
• The Genuine
• Greed Place
• Principal Drinks
• Inextinguishable
• EarnestThirst
• Favorite Drink Place
• Rich
• UnusualThirst
• Tormenting Starve
• The Preferred
• PerpetualThirst
• Based Boisson
• Extreme Hunger Place
• NativeBeverage
• The Unquenchable
• InnocentBeverage
• StrongerBeverage
• Based Beer
• The Immoderate
• Terrible
• Thirsty Co
• Brown Black Tea
• Agreeable
• Drinking Group
• The Unbearable
• Customary Wine Trading Co
• Wine Co
• TerribleThirst
• Constant Hunger Co
• Urgent
• Noncaloric Brew Pro
• The Dry Yearning
• Appetite Co
• The Medicinal Potable
• Soda Pro
• Brown Boisson
• EffervescentBeverage
• ChiefBeverage
• Brew Group
• Brew Co
• Cool
• InordinateThirst
• Keen Starve Trading Co
• Terrible Troubled
• Fierce
• Tremendous Greed Place
• Dreadful Greed Spot
• RefreshingBeverage
• Eternal
• The Healthy
• The Blood
• Wine Spot
• KeenThirst
• PureBeverage
• The Parching Hunger
• The Innocent
• Cheap
• Mere

Cool drinkware brand name ideas

• Tormenting Starve
• Like Drinking
• Unbearable Appetite Trading Co
• Brew Co
• Preferred Refreshment Co
• SuddenThirst
• IntolerableThirst
• The Usual
• The Violent Lust
• Immoderate Longing Co
• Keen
• Innocent Potable Trading Co
• Chief Drinkable
• Drink Group
• Tormenting Temporary State
• Drinks Pro
• Grateful
• Hunger
• Noncaloric Drink Collective
• Eternal Lust
• The Finished
• Terrible Tortured
• Customary Wine Trading Co
• Palatable Drinkable
• Based Bottled Water
• Tremendous Hunger
• Based Bottling
• HealthyBeverage
• Fierce Starve
• Earnest Appetite Pro
• Enforced Thirst
• Tormenting Tortured
• Mighty Lust
• Starve Collective
• The Customary
• The Acute Thirsty
• The Innate
• Tormenting Terrible
• DeliciousBeverage
• Thirsty Collective
• Insatiate Crave Spot
• Drinking Collective
• Morbid Crave
• Forced Thirst
• Innocent Wine Collective
• Bitter Drinks Collective
• Sole
• Longing Place
• Eager Crave
• The National Refreshment
• Divine
• Based Black Tea
• IncessantThirst
• Exhilarating
• ImmoderateThirst
• Noncaloric Brew Pro
• Bitter Bottled Water
• Common Cola Pro
• Usual
• Craving Group
• ColdBeverage
• MightyThirst
• HungerThirst
• Drinking Co
• Terrible Tormented
• The Wholesome
• Inextinguishable Yearning Spot
• Excellent
• Thirsty Place
• Tremendous Tortured
• Thick
• Refreshment Co
• Common Drinkable Pro
• The Incessant Appetite
• Appetite Trading Co
• Drinking Pro
• Unquenchable Crave Spot
• Cheap
• Brown Black Tea
• Drinks Collective
• The Acute
• Nonalcoholic Drinks
• Effervescent
• CustomaryBeverage
• Intellectual Crave
• Increased Craving Spot
• The Precious Potable
• StrongThirst
• The Noble
• The Persistent
• Drinks Place
• Based Boisson
• Earnest Yearning Spot
• Dry
• Persistent Longing Trading Co
• Persistent Hunger Collective
• Fiery Yearning Spot
• The Alcoholic
• Sparkling Drinkable Pro
• Nourishing Brew Trading Co
• Hot
• The Potent Drinking
• NobleThirst

Unique drinkware brand name ideas

• The Potent
• Dry Yearning Pro
• The Healthful
• Reference Beverage
• Spiritual Thirsty Spot
• Constant Hunger Place
• Tremendous
• The Popular Potable
• Deatherage Beverage
• Brown Bottled Water
• Tremendous Tormented
• Noncaloric Drinkable
• UnslakedThirst
• The Desperate Thirsty
• Constant
• The Precious
• Healthy
• Hunger Crave
• KeenThirst
• Endorsed Thirst
• Brew Co
• Traditional Cola
• Painful
• The Natural
• Drinking Place
• The Blood Lust
• Dreadful Greed Spot
• Harmless Drink Group
• Crave Co
• The Persistent
• UnusualThirst
• Horst Thirst
• The Finished
• The Inextinguishable Greed
• Innocent Drink Trading Co
• Drinks Place
• Stronger
• Refreshment Trading Co
• The Potent Drinking
• Wine Spot
• Carbonated Drink Collective
• Appetite Co
• The Savage
• Brown Brewer
• Unsatisfied Thirsty
• HorribleThirst
• Finished
• The Potent Soda
• Based Bottle
• SpiritualThirst
• Mere
• BitterBeverage
• The Blood
• HarmlessBeverage
• EffervescentBeverage
• Strange Appetite Collective
• Genuine
• Cola Spot
• Pure Soda Trading Co
• Acreage Beverage
• FieryBeverage
• Continual
• The National Refreshment
• Appetite Group
• Lust Place
• Incessant Hunger Spot
• The Noble
• The Native Refreshment
• Tremendous Hunger
• The Abnormal
• Sole
• The Fiery
• UnquenchableThirst
• Customary
• ConstantThirst
• The Horrible
• BrownBeverage
• The Rich
• Unslaked
• Insatiate
• HungerThirst
• Principal Drinkable
• Dry Starve Place
• Tremendous Terrible
• Healthful Drinking
• NobleThirst
• IncessantThirst
• Sudden
• Blood Lust Place
• The Tremendous
• The Suitable
• Noble Longing Trading Co
• The Keen
• The Parching Crave
• Preferred Refreshment Co
• The Unbearable
• The Unbounded
• Hot Drinking
• Finished Wine
• The Distilled
• Drinkable Co
• The Exhilarating Drinks
• The Increased Crave

Cute drinkware brand name ideas

• UnquenchableThirst
• AcuteThirst
• Principal Potable
• Terrible Tormented
• UsualBeverage
• Insatiate Crave Spot
• WildThirst
• The Delectable
• Drink Trading Co
• Fiery Yearning Spot
• Pleasant Brew
• Tremendous Tortured
• Savage Crave Collective
• OsmoticThirst
• Hot
• Insatiate Longing
• Soda Pro
• Palatable Brew
• The Popular Soda
• The Innocent
• Cerebral hemorrhage Beverage
• The Hot
• Great Craving Collective
• SuitableBeverage
• Tormenting Thirstiness
• Innocent Wine Collective
• Healthy
• Enormous
• Common Drinkable Pro
• The National
• The Quenchless
• Soda Spot
• Pleasant Refreshment Place
• Appetite Spot
• Healthful
• Drinks Pro
• Drinkable Collective
• The Precious
• UnboundedThirst
• DistilledBeverage
• Much Starve Spot
• Sole Drinking
• The Spiritual
• The Inordinate Starve
• Brown Black Tea
• Tremendous Thirsty
• The Persistent
• Containing Brew Place
• The Agreeable
• The Sacred
• Delicious Soda Place
• Bitter Bottling
• Thirsty Trading Co
• Usual Drink Group
• Tormenting
• Awful
• Brown Beer
• Distilled Drinks
• The Blood Lust
• Reverend Beverage
• Drinkable Group
• The Excellent
• Thirsty Collective
• Much Longing Place
• The Wild
• The Based Drink
• EagerThirst
• Popular
• Bitter
• Sour
• Keen Starve Trading Co
• Delicious Brew Spot
• CarbonatedBeverage
• Flavored Soda
• Brew Co
• The Finished
• The Mere
• Traditional
• The Sparkling
• Hunger Spot
• Spiritual Thirsty Pro
• The Fiery
• Refreshment Collective
• Noble Hunger Pro
• SavageThirst
• Cool
• The Brown
• MarkedThirst
• Incessant Hunger Spot
• The Incessant
• Drinking Co
• FavoriteBeverage
• The Strange
• Bottled
• Stronger
• The Spiritual Craving
• EnormousThirst
• Spiritual
• Rich Drinks
• Delicious
• The Abnormal
• Traditional Cola Collective
• Sudden

Clever drinkware brand name ideas

• Hunger Pro
• Usual
• Bitter Boisson
• Appetite Place
• Fiery Yearning Spot
• Bottled Brew
• Generous Beverage
• The Dreadful
• Bottled
• Healthful Drinking
• EffervescentBeverage
• ChiefBeverage
• Morbid Greed Group
• Greed Co
• Sudden Lust
• Principal Soda
• The Fermented Drinks
• Based Black Tea
• Blood
• Spiritual Thirsty Pro
• The Morbid
• The Caffeinated
• UnquenchableThirst
• The Unbounded
• Horst Thirst
• PreferredBeverage
• Sour Drinking
• UnbearableThirst
• The Bitter
• Awful Appetite
• Average Beverage
• Drinking Pro
• Tremendous Terrible
• Tremendous Troubled
• Clearage Beverage
• Cola Group
• Palatable Drinks Spot
• CruelThirst
• Daily
• Infinite
• SuitableBeverage
• The Ardent
• NativeBeverage
• Hot Drinking
• SpiritualThirst
• Bottled Beer
• KeenThirst
• Incessant
• Bottled Boisson
• Cold Potable Pro
• The Wild Crave
• Preferred Refreshment Co
• IntolerableThirst
• Soda Pro
• Alcoholic Drinking Pro
• Cola Place
• Wine Co
• Immoderate Longing Co
• Urgent
• The Nourishing
• Distilled
• Principal Drinkable
• The Healthful
• Sweet Brew
• MorbidThirst
• Bitter Brew
• PersistentThirst
• Sparkling
• Thick Drink Co
• Common Cola Pro
• TerribleThirst
• The Increased Appetite
• The Sour
• Craving Group
• The Favorite
• EndlessThirst
• The Noble
• NoncaloricBeverage
• OsmoticThirst
• Fermented Drinks Place
• Potable Co
• The Deep
• Enormous
• The Cool Cola
• Tremendous Touch
• The Excessive Greed
• Savage Lust Spot
• Noncaloric Drink Collective
• The Sparkling
• Innocent
• Keen Thirsty Trading Co
• The Unbounded Lust
• Yearning Spot
• Based Wine Pro
• Blood Lust Place
• Traditional
• The Much
• Excessive Crave Spot
• CaffeinatedBeverage
• The Insatiable
• Brown Bev
• The Daily
• The Increased Crave

Best drinkware brand name ideas

• EndlessThirst
• PureBeverage
• Terrible Thirsty
• The Passionate
• Like Drinking
• PerpetualThirst
• Thirsty Co
• Severe Yearning
• Tormenting Torments
• Crave Group
• The Common Soda
• Forced Thirst
• Popular Refreshment Trading Co
• Cool Cola Group
• ParchingThirst
• SuddenThirst
• Pure
• Drinks Spot
• The Excessive Greed
• Fiery Brew Collective
• Fiery
• Acute Hunger
• Nourishing Cola Co
• The Pleasant Refreshment
• SavageThirst
• Bitter Drinks Collective
• Craving Collective
• Tremendous Tormented
• Blood
• Noble
• Appetite Co
• The Mere
• Osmotic Lust Pro
• The Pleasant
• AlcoholicBeverage
• Constant Hunger Co
• Universal
• Cleverness Beverage
• The Unusual
• Veteran Beverage
• Principal Soda
• Insatiate Crave Spot
• The Distilled
• Nourishing Brew Trading Co
• The Increased Appetite
• Customary Wine Spot
• The Fierce
• Starve Group
• Marked Appetite
• Cola Spot
• PopularBeverage
• Natural
• Great Craving
• Increased Craving Spot
• Fiery Yearning Spot
• NoncaloricBeverage
• The Caffeinated
• Fermented Drinks Place
• Hot
• Intellectual Crave
• The Dry Yearning
• Much Starve Spot
• Severe Longing Trading Co
• The Mere Greed
• The Increased
• FlavoredBeverage
• Tremendous
• Incessant Hunger Spot
• EnormousThirst
• Brew Spot
• DailyBeverage
• FermentedBeverage
• The Customary
• The Harmless
• Drinks Pro
• UnusualThirst
• The Parching Hunger
• Crave Trading Co
• PreferredBeverage
• Bitter Brew
• Extreme
• Craving Group
• Perpetual Greed Pro
• Drinking Collective
• Lust Place
• Favorite Brew Collective
• Genuine Hunger Group
• The Noncaloric
• Daily Cola Co
• DelightfulBeverage
• The Usual Wine
• Sacred Brew Place
• The Incessant Appetite
• Inextinguishable Appetite Place
• The Popular Drinks
• The Wild Crave
• Inextinguishable
• The Exhilarating Refreshment
• Drinkable Co
• The Incessant
• Palatable Drinks Spot
• The Great Appetite
• The Fragrant

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Drinkware Brand:

Simple is always better

This means a few different things. Your drinkware brand name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your drinkware brand:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!