1,000+ Unique Drinkware Brand Names

Updated: June 10th, 2025

So, you've come up with the perfect drinkware brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your drinkware brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best drinkware brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your drinkware brand.

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Ideas

Catchy drinkware brand name ideas

  • FieryThirst
  • The Abnormal
  • Eternal Lust
  • Based Potable
  • Clearage Beverage
  • Preference Beverage
  • Based Beer
  • The Noncaloric
  • Principal Drinkable
  • Thirsty Collective
  • Divorced Thirst
  • Finished Wine
  • Everest Beverage
  • Genuine
  • Crave Place
  • The Cool Cola
  • Terrible Tormented
  • Brew Pro
  • Tremendous Greed Place
  • The Refreshing Refreshment
  • Bitter Brew
  • The Pure
  • Severe Longing Trading Co
  • The Containing
  • The Dry Yearning
  • Longing Spot
  • Finished Brew Collective
  • The Innocent Soda
  • Based
  • Tormenting Thirstiness
  • Principal Potable
  • Traditional Cola Collective
  • ColdBeverage
  • Ardent Longing
  • The Rich Soda
  • Brown Bev
  • The Spiritual Craving
  • Strange
  • Brew Spot
  • ArdentThirst
  • The Inordinate Starve
  • PleasantBeverage
  • EarnestThirst
  • Insatiate
  • Eager
  • Hunger Place
  • The Tormenting Starve
  • Common Cola Pro
  • Bottled Drinkable Collective
  • The Parching
  • The Eternal
  • The Bottled
  • The Ardent
  • Sacred Brew Group
  • The Usual
  • Potable Pro
  • The Much
  • The Unusual
  • Tormenting Troubled
  • Great
  • Sacred Drinks Trading Co
  • GreatThirst
  • Nutritious
  • Daily Soda Place
  • Delicious Wine Spot
  • Distilled
  • Drinks Collective
  • Healthful
  • Precious Drinkable Co
  • Inordinate Yearning
  • Drinking Group
  • The Potent Drinking
  • Unslaked
  • Parching Appetite
  • Flavored
  • The Palatable Refreshment
  • Innocent Wine Collective
  • Severe Yearning
  • Usual Drinkable Collective
  • Yearning Group
  • Tremendous Touch
  • The Parching Hunger
  • ThickBeverage
  • The Distilled
  • Drinking Place
  • Terrible Terrible
  • The Desperate Thirsty
  • Hunger Crave
  • Rich
  • Hot Drinking
  • HealthfulBeverage
  • Soda Place
  • PureBeverage
  • Noble Hunger Pro
  • Drinks Place
  • Fierce Lust
  • Excellent
  • KeenThirst
  • Nonalcoholic Brew Spot
  • Tremendous Starve Place
  • The Precious Refreshment
  • Nourishing Refreshment
  • Cola Spot

Creative drinkware brand name ideas

  • The Endless Crave
  • Appetite Collective
  • Flavored Soda
  • The Innate
  • Savage
  • Continual Starve Group
  • Painful
  • The Noble
  • Rich Drinks
  • Greed Spot
  • Quenchless Starve Place
  • The Morbid
  • The Pleasant
  • Only
  • Sweet Refreshment
  • HealthfulBeverage
  • Cleverness Beverage
  • Unquenchable
  • Exhilarating
  • Endorsed Thirst
  • Tormenting Tortured
  • The Nutritious
  • HarmlessBeverage
  • Flavored
  • Based Potable
  • Tormenting Torments
  • The Brown
  • The Delicious
  • Based Wine Pro
  • Much Longing Place
  • Immoderate Longing Co
  • Lust Trading Co
  • Reinforced Thirst
  • The Tormenting
  • Brown Boisson
  • Bottled Drink Group
  • Crave Collective
  • The Delectable
  • UnquenchableThirst
  • Drinking Group
  • Brew Co
  • The Passionate
  • The Wholesome
  • Ardent Yearning Place
  • Brown Beer
  • Fierce
  • Reverent Beverage
  • Potable Pro
  • Tormenting Tastes
  • Bitter Bottling
  • Drinkable Group
  • NourishingBeverage
  • Distilled Drinks
  • Brown Brewer
  • Bottled Bottled Water
  • The Acute
  • Sole
  • The Spiritual
  • The Terrible
  • Terrible Tastes
  • Spiritual Thirsty Pro
  • Potable Collective
  • Sparkling
  • Awful
  • Yearning Pro
  • The Cool Cola
  • Bitter Boisson
  • TerribleThirst
  • Brown Black Tea
  • The Noncaloric
  • Spiritual Thirsty Spot
  • Hot
  • FeverishThirst
  • Favorite Drink Place
  • Nourishing Brew Trading Co
  • PureBeverage
  • Drinking Co
  • SuitableBeverage
  • Eternal Lust
  • Persistent Hunger Collective
  • Natural
  • Sour
  • Karst Thirst
  • The Customary
  • Effervescent
  • Severe Yearning
  • Incessant
  • Drink Spot
  • Wine Group
  • The Desperate Thirsty
  • StrongThirst
  • ContinualThirst
  • FlavoredBeverage
  • Brown
  • The Inordinate
  • Delicious Soda Place
  • Suitable
  • Soda Co
  • Abnormal
  • Drink Place
  • The Sacred
  • Parching
  • Unbearable Appetite Trading Co

Learn more about starting a drinkware brand:

Where to start?

-> How much does it cost to start a drinkware brand?
-> Pros and cons of a drinkware brand

Need inspiration?

-> Other drinkware brand success stories
-> Marketing ideas for a drinkware brand
-> Drinkware brand slogans

Other resources

-> Drinkware brand tips

Funny Drinkware Brand Names

  • Eager
  • Intolerable Craving
  • Noble Longing Trading Co
  • Dry Yearning Pro
  • Cerebral hemorrhage Beverage
  • KeenThirst
  • The Traditional Soda
  • Passionate Lust Spot
  • The Unslaked
  • Delicious
  • Crave Trading Co
  • HealthyBeverage
  • Healthful Drinking
  • Brown Bottled Water
  • The Unbearable
  • The Intense
  • Healthy
  • Osmotic Lust Pro
  • Dry Hunger Place
  • Drink Co
  • Customary Wine Trading Co
  • Hunger Group
  • Awful Appetite
  • Drink Spot
  • Crave Co
  • Painful Hunger Place
  • Tremendous Tortured
  • The Mighty
  • The Innocent Soda
  • Tormenting
  • Potable Group
  • HealthfulBeverage
  • Feverish Hunger Spot
  • Suitable
  • The Preferred
  • The Intolerable
  • Insatiate Crave Spot
  • EnormousThirst
  • The Feverish Craving
  • Tremendous Tastes
  • Preferred Refreshment Co
  • Refreshment Group
  • Brown Black Tea
  • Daily
  • Containing Potable Collective
  • Tremendous Hunger
  • Potable Collective
  • The Constant
  • The Rich Soda
  • Feverish Hunger Group
  • Spiritual Thirsty Spot
  • The Cool
  • The Insatiable
  • Unslaked
  • Like Drinking
  • IncessantThirst
  • MildBeverage
  • Delectable Wine Trading Co
  • The Fermented
  • Natural
  • PopularBeverage
  • Deatherage Beverage
  • The Spiritual Craving
  • InsatiableThirst
  • Starve Place
  • Cola Collective
  • The Fiery
  • Persistent Hunger Collective
  • Feverish
  • The Caffeinated
  • The Thick
  • The Excellent
  • Brew Spot
  • Soda Pro
  • Longing Place
  • Appetite Collective
  • The Suitable
  • The Passionate
  • Perpetual Longing Spot
  • DistilledBeverage
  • Thick Drink Co
  • The Stimulating
  • The Enormous
  • Tormenting Terrible
  • Tremendous Terrible
  • Veteran Beverage
  • Ardent Yearning Place
  • EffervescentBeverage
  • The Mere Greed
  • MightyThirst
  • The Dreadful
  • Greed Place
  • Violent Hunger Group
  • Principal Potable
  • The Like Drink
  • ContinualThirst
  • The Terrible
  • Customary Wine Spot
  • NourishingBeverage
  • MedicinalBeverage
  • The Increased Crave
  • Based Drinkable Pro
  • Rich Drinks

Cool drinkware brand name ideas

  • Persistent
  • Urgent
  • Brown Brewer
  • Continual
  • Noncaloric Brew Pro
  • Unsatisfied
  • Brown Bev
  • The Excessive Thirsty
  • DreadfulThirst
  • Tormenting Touch
  • Eager Crave
  • The National Refreshment
  • Excellent
  • Drink Collective
  • The Potent Soda
  • FlavoredBeverage
  • Inextinguishable Appetite
  • ThickBeverage
  • Delicious Soda Place
  • DailyBeverage
  • Craving Pro
  • The Carbonated Soda
  • Based Booze
  • GenuineThirst
  • The Exhilarating Drinks
  • Constant
  • Hemorrhage Beverage
  • The Passionate
  • Intellectual Crave
  • Terrible Tortured
  • Drinking Collective
  • Reverence Beverage
  • The Spiritual
  • Refreshment Collective
  • ContinualThirst
  • Grateful Drinks Group
  • Much Starve Spot
  • ArdentThirst
  • HealthyBeverage
  • Customary Wine Group
  • Based Bibacious
  • Keen Starve Trading Co
  • Great Longing Pro
  • Appetite Place
  • Divine
  • The Precious Potable
  • Brown Bottled Water
  • Natural
  • The Rich Soda
  • The Fermented Drinks
  • The Distilled
  • Generous Beverage
  • Wild Longing
  • FermentedBeverage
  • Common Drinkable Pro
  • Bitter Drinkable Group
  • The Cruel
  • Bitter
  • Passionate
  • Universal
  • GratefulBeverage
  • Fragrant Wine
  • The Precious Refreshment
  • The Constant
  • Fiery
  • SweetBeverage
  • Pure
  • Inextinguishable
  • Immoderate Longing Co
  • Hot Drinking
  • The Fiery
  • Lust Group
  • Usual Drink Group
  • Feverish Thirsty
  • Tormenting Thirstiness
  • Soda Co
  • The Bottled
  • The Customary Cola
  • Brew Pro
  • Bitter Bottle
  • The Native Refreshment
  • Genuine Hunger Group
  • The Innocent Soda
  • Dry Starve Place
  • Extreme Appetite Collective
  • Containing Potable Collective
  • The Sudden
  • Favorite Cola Pro
  • Bitter Boisson
  • WarmBeverage
  • Favourite
  • BottledBeverage
  • StrongThirst
  • NativeBeverage
  • Distilled Drink Co
  • UnquenchableThirst
  • Yearning Co
  • Savage Crave Collective
  • Crave Group
  • Hunger Spot
  • Borscht Thirst
  • Soda Group
  • The Unusual Longing

Unique drinkware brand name ideas

  • Tremendous Greed Place
  • Tormenting Torturing
  • Feverish
  • The Unquenched
  • HungerThirst
  • The Increased Appetite
  • Containing
  • IntolerableThirst
  • Pleasant Potable Spot
  • The Chief
  • Tormenting Troubled
  • Drinking Place
  • Sweet
  • Intense
  • Sparkling
  • Mighty
  • The Wholesome
  • PleasantBeverage
  • The Noncaloric
  • The Effervescent Cola
  • Terrible Thirstiness
  • The Usual Wine
  • Refreshment Co
  • The Abnormal
  • Sparkling Drinks
  • Bitter Brew
  • Eternal Lust
  • Cerebral hemorrhage Beverage
  • The Favorite
  • Painful
  • Nourishing Brew Trading Co
  • Brown Bottle
  • Fermented Drinks Place
  • Warm
  • The Caffeinated
  • Mere
  • Based Brew
  • Tormenting Tortured
  • The Pure
  • UnbearableThirst
  • The Severe
  • The Delicious
  • Soda Place
  • Bottled Drink Group
  • ColdBeverage
  • Thick Drink Co
  • Finished Wine
  • Hunger Trading Co
  • Refreshment Pro
  • Bitter Brewer
  • Quenchless
  • Traditional Cola
  • Strange
  • The Unquenchable Greed
  • Delicious
  • Healthful Cola
  • Great Craving
  • NobleThirst
  • The Warm
  • Usual
  • Drinkable Co
  • Feverish Hunger Spot
  • Wine Co
  • UnsatisfiedThirst
  • Cola Collective
  • The Increased Crave
  • Traditional
  • The Excellent
  • Sacred Brew Group
  • Ardent Longing
  • GreatThirst
  • The Excessive Greed
  • Greed Co
  • Drinks Collective
  • Terrible
  • The Nonalcoholic
  • Starve Spot
  • Dry Yearning Pro
  • OsmoticThirst
  • Passionate Lust Spot
  • The Strange
  • The Unbearable
  • Bitter Bev
  • Hunger
  • Alcoholic Drinking Pro
  • The Containing
  • The Quenchless
  • Bottled Potable Place
  • The Precious
  • Bitter Drinks Collective
  • The Eternal
  • Acreage Beverage
  • Drinking Group
  • Hunger Pro
  • Coverage Beverage
  • The Unslaked
  • Earnest Appetite Pro
  • Based Bottled Water
  • AgreeableBeverage
  • Refreshing Refreshment Collective
  • Intolerable Craving
  • Parching Longing Trading Co
  • The Sparkling

Cute drinkware brand name ideas

  • Infinite
  • Reverent Beverage
  • Unquenchable Crave Spot
  • The Severe Lust
  • MildBeverage
  • Tremendous Thirsty
  • DeliciousBeverage
  • Terrible Touch
  • The Powerful
  • Reverend Beverage
  • Brown Boisson
  • Thirsty Co
  • Traditional Cola Collective
  • Delightful
  • The Sacred
  • Customary Wine Spot
  • Spiritual Thirsty Pro
  • Bitter Black Tea
  • ExcellentBeverage
  • BrownBeverage
  • Innate
  • Perpetual Greed Pro
  • Wild Greed Place
  • Containing Brew Place
  • Alcoholic Drink Trading Co
  • MorbidThirst
  • Drinking Spot
  • Continual Starve Group
  • InordinateThirst
  • The Natural
  • Appetite Trading Co
  • Palatable Drinkable
  • Acute Hunger
  • Tormenting
  • SacredThirst
  • Terrible Tastes
  • The Genuine Longing
  • Based Bottling
  • Immoderate Appetite
  • Harmless Drink Group
  • Bottled Drinkable Collective
  • The Medicinal Brew
  • Daily Cola Group
  • Distilled
  • Appetite Group
  • The Great Appetite
  • Craving Group
  • Tremendous Hunger
  • The Universal Greed
  • The Innate Yearning
  • Unbearable Appetite Trading Co
  • Persistent Greed
  • The Usual
  • Pleasant Brew
  • The Medicinal Potable
  • Bottled Beer
  • Blood
  • HarmlessBeverage
  • InsatiableThirst
  • Exhilarating
  • Sudden
  • Chief Drink
  • Earnest Yearning Spot
  • Pierced Thirst
  • Tremendous
  • Drinks Co
  • Tremendous Temporary State
  • The Natural Craving
  • The Universal
  • Constant Hunger Place
  • AcuteThirst
  • Appetite Spot
  • Pure Drinking
  • Palatable Brew
  • Noncaloric
  • HealthfulBeverage
  • The Delectable
  • Divorced Thirst
  • Noble Thirsty
  • Tremendous Troubled
  • Brown Black Tea
  • The Carbonated
  • Medicinal
  • Tremendous Tortured
  • Drink Place
  • Mighty Thirsty Collective
  • Hunger Crave
  • UniversalThirst
  • The Distilled Wine
  • Dreadful
  • Fiery Brew Collective
  • Bottled Boisson
  • Much Longing Place
  • Blood Lust Place
  • Palatable Drinks Spot
  • The Continual Lust
  • Wine Trading Co
  • Brown
  • CarbonatedBeverage
  • Alcoholic
  • The Innocent
  • Brown Refreshment
  • The National Drink

Clever drinkware brand name ideas

  • Starve Group
  • Potent Soda Group
  • Drink Spot
  • Osmotic Lust Pro
  • Stimulating Cola Co
  • The Unquenchable
  • Longing Co
  • Longing Trading Co
  • Craving Spot
  • The Sour
  • The Inordinate Starve
  • Exhilarating Potable Pro
  • Drinking Pro
  • Eternal
  • Forced Thirst
  • The Immoderate Hunger
  • UsualBeverage
  • Delicious Brew Spot
  • Tormenting Thirsty
  • Sweet Brew
  • The Blood
  • Reinforced Thirst
  • The Acute
  • The Persistent
  • IncessantThirst
  • Yearning Spot
  • Drinks Place
  • Drinkable Group
  • The Insatiate Thirsty
  • Feverish Hunger Group
  • The Parching
  • Delectable Wine Trading Co
  • The Inextinguishable Greed
  • The Immoderate
  • The Daily
  • The Finished
  • Potable Spot
  • Insatiate
  • Bottled Bibacious
  • Innocent Wine Collective
  • Based Wine Pro
  • The Wild Crave
  • The Alcoholic
  • Potable Co
  • Stronger Soda
  • The Bitter
  • Endless
  • RefreshingBeverage
  • The Preferred
  • PowerfulThirst
  • NationalBeverage
  • Flavored Brew
  • Clearage Beverage
  • ImmoderateThirst
  • Cool
  • Sacred Brew Place
  • Terrible Temporary State
  • Sacred Drinks Trading Co
  • Brown Bibacious
  • The Marked
  • Principal Potable
  • The Exhilarating Drink
  • Yearning Pro
  • The Like Drink
  • Eager
  • Based Black Tea
  • Finished Potable
  • Innocent
  • Hot
  • KeenThirst
  • Longing Group
  • Craving Collective
  • SpiritualThirst
  • The Based Drink
  • Like Drink Trading Co
  • Fierce Lust
  • HorribleThirst
  • Alcoholic Drinking Trading Co
  • TerribleThirst
  • The Only Cola
  • Brown Brew
  • Healthy Brew Collective
  • Unusual Lust
  • The Parching Crave
  • Soda Pro
  • Bottled
  • The Pleasant Refreshment
  • The Mighty
  • NoncaloricBeverage
  • Soda Spot
  • The Favourite
  • ExcessiveThirst
  • Bitter Bibacious
  • CustomaryBeverage
  • The Fierce
  • Inextinguishable Yearning Spot
  • Sour
  • Delicious Wine Spot
  • ConstantThirst
  • The Parching Hunger
  • EarnestThirst
  • The Violent Lust
  • Based Brewer

Best drinkware brand name ideas

  • National Drinks Place
  • Terrible Torments
  • The Distilled Potable
  • Bottled Brew
  • Traditional Brew
  • Nutritious
  • Refreshment Place
  • Noncaloric Drink Collective
  • Greed Place
  • Strange Appetite Collective
  • The Based
  • Horst Thirst
  • Cleverness Beverage
  • SavageThirst
  • Cruel
  • The Traditional
  • The Blood Lust
  • Cool Drinks
  • Tremendous Terrible
  • Brew Group
  • The Cruel Longing
  • Savage Greed
  • The Traditional Soda
  • Agreeable
  • Brew Co
  • Deep
  • The Rich
  • Customary Wine Trading Co
  • Chief
  • The Tormenting Starve
  • The National
  • Thick
  • Wild Thirsty Place
  • The Fragrant
  • Thirsty Collective
  • Flavored Soda
  • Acute Thirsty
  • NaturalThirst
  • The Ardent
  • Nonalcoholic Drinks
  • The Palatable Refreshment
  • Spiritual Thirsty
  • Starve Trading Co
  • Daily
  • Terrible Terrible
  • Potable Pro
  • Popular
  • Lust Trading Co
  • Appetite Co
  • Pepperidge Beverage
  • Violent Hunger Group
  • SuddenThirst
  • The Thick
  • The Tremendous
  • The Intense
  • The Morbid
  • UnslakedThirst
  • Noncaloric Drinkable
  • Stimulating
  • PopularBeverage
  • FavoriteBeverage
  • The Healthy
  • The Principal Brew
  • PerpetualThirst
  • The Brown
  • Based Beer
  • Refreshment Group
  • Inextinguishable Appetite Place
  • The Cool
  • Appetite Collective
  • Ardent Yearning Place
  • Osmotic Appetite Collective
  • Endorsed Thirst
  • Greed Trading Co
  • Perpetual Longing Spot
  • InnocentBeverage
  • The Pleasant Drinks
  • NourishingBeverage
  • Terrible Torturing
  • UnquenchedThirst
  • Tremendous Thirstiness
  • Harmless
  • The Effervescent
  • Insatiable Thirsty Trading Co
  • Greed Spot
  • DeepThirst
  • Tremendous Starve Place
  • The Spiritual Craving
  • Marked Appetite
  • Average Beverage
  • Longing Spot
  • Rich Drinkable Collective
  • The Desperate Thirsty
  • DelightfulBeverage
  • Constant Hunger Co
  • The Popular Soda
  • StrongerBeverage
  • Daily Cola Co
  • Hunger Collective
  • TormentingThirst
  • Brown Booze
  • The Inordinate Craving
  • Tremendous Tormented

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Drinkware Brand:

Simple is always better

This means a few different things. Your drinkware brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your drinkware brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.