Start A Decorative Candles Business - Business Ideas

Pat Walls

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Updated: October 26th, 2022

Start A Decorative Candles Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Candles have been used for decorative purposes in restaurants, home parties, weddings, and in celebrating festivals like Christmas and Diwali. With the increasing demand for decorative candles, starting a decorative candles business can be a profitable opportunity.

Starting a decorative candles business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell decorative candles, or selling decorative candles online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$6.8B

starting costs

$10.9K

gross margin

65%

time to build

210 days

growth

Organic social media

business model

Subscriptions

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Equipment & Supply Expenses	$66	$700
Inventory Expenses	$50	$9,750
Software Expenses	$12	$575
Advertising & Marketing Costs	$0	$3,000
Website Costs	$13	$215
Specific Industry Expenses	$0	$500
Total Startup Costs	$141	$21,740

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Home Decor, Wall Decor, Furniture, Unique Gifts	kirklands.com	26,701
One Kings Lane	onekingslane.com	31,411
Spencer's	spencersonline.com	60,915
Tablecloths Factory	tableclothsfactory.com	85,612
Lenox Corporation	lenox.com	139,346
Universal Companies	universalcompanies.com	253,546
Candle Delirium	candledelirium.com	318,420
Candlefish	candlefish.com	537,795
Luna Bazaar	lunabazaar.com	2,055,474

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work	Starting a decorative candles business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections	You never know who you will meet as a decorative candles business. This could be the start of an incredible business opportunity!
Quick build time	The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your decorative candles business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Low margins	The gross margins for your decorative candles business are typically around 65%, which can make it more challenging to incur new expenses and maintain profitability.
Work can be inconsistent	As a decorative candles business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a decorative candles business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes	As a decorative candles business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a decorative candles business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Marketing Ideas

1

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
2

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜
3

Pay Per Click Advertising

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

26,701

31,411

60,915

85,612

139,346

253,546

318,420

537,795

2,055,474

Pros & Cons

Marketing Ideas

Word of mouth

Social Media Advertising

Pay Per Click Advertising