6 Custom Tailored Clothing Line Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Custom Tailored Clothing Line

Here are some real life success stories of starting a custom tailored clothing line:

1. Sene ($480K/year)

Ray Li, the founder of Sene, came up with the idea for his business after experiencing the frustration of finding clothing that fit properly as a slim Asian guy. He wanted to create a luxury brand that offered custom-fit clothing instead of off-the-rack options. After experimenting with different formats and launching a flagship store in LA, Sene now uses data science to provide customers with a custom fit and has become a capital-efficient business with gross margins of 60-65%.

How much they make: $480K/year
Current team size: 3

I Started A $40K/Month Custom Tailored Clothing Line

Sene founder Ray Li used data science to replace the tailor, developing custom-fit clothing's luxury experience with a digital platform for men and women, generating $800,000 annual recurring revenue through Shopify and adjusting marketing tactics to opt for influencer campaigns focusing on visual photo and video content.

About

Ray started Sene over 7 years ago

Revenue

Ray grew the business to $40K/month

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Learn more about starting a custom tailored clothing line:

Where to start?

-> How much does it cost to start a custom tailored clothing line?
-> Pros and cons of a custom tailored clothing line

Need inspiration?

-> Examples of established custom tailored clothing line
-> Marketing ideas for a custom tailored clothing line

Other resources

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Starting A Custom Tailored Clothing Line: Everything You Need To Know

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4. Proper Cloth

Consistently the highest rated custom shirtmaker. Easy custom sizing. Phenomenal customer service. Renowned quality. Two week delivery. Perfect fit guaranteed.

Where they're located: Durham, North Carolina, USA

5. Something doesn't fit

Where they're located: Stockton, California, USA

6. MTailor

Let your phone measure you for perfect fitting custom clothing. Shirts start at just $69.

Where they're located: Mo-Nkwanta, Bono East Region, Ghana