Become A Craft Business Blogger - Business Ideas

Updated: September 15th, 2022
Become A Craft Business Blogger

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The craft industry is becoming more popular than ever before. More people are expressing their love and affection for the craft. Besides, more people are showing their interest in starting a craft-related business.

If you have an affection for crafts, consider starting a craft blog.

A craft blog can cover anything from art and craft industry trends to popular industry news. Just make sure your craft blog focuses on an interesting niche. Thus, start with identifying a niche and studying what they love about the craft.

Focus on developing relevant content for your blog, and post the content regularly.

Becoming a craft business blogger requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell craft blogger, or selling craft blogger online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$600K
starting costs
$12.8K
gross margin
15%
avg product price
$100
time to build
180 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Software Expenses

$162

$2,770

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$1,202

$25,487

Successful Businesses

Business URL Rank

Creative Boom

creativeboom.com

51,129

Jennifer Maker

jennifermaker.com

74,473

Work From Home

wahm.com

125,304

Create and sell your own e-course or online class - CourseCraft

coursecraft.net

126,914

Craftables

shopcraftables.com

170,848

Craftberry Bush – Creativity in Bloom

craftberrybush.com

174,394

The Country Chic Cottage

thecountrychiccottage.net

270,118

Sugar, Spice and Glitter

sugarspiceandglitter.com

342,641

Prime Publishing LLC

primecp.com

439,335

EverythingEtsy.com

everythingetsy.com

452,606

CraftProfessional.com

craftprofessional.com

471,987

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A craft business blogger gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a craft business blogger. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your craft business blogger are typically around 15%, which can make it more challenging to incur new expenses and maintain profitability.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With becoming a craft business blogger, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Impatient customers

You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜