Business Idea

Start A Diy Business

About

Starting a DIY business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell diy, or selling diy online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a DIY business ➜

Key stats

market size
$300B
revenue (monthly)
$135K
starting costs
$23.6K
gross margin
50%
avg product price
$20
time to build
11 months
work from home?
Yes

About

Starting a DIY business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell diy, or selling diy online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a DIY business ➜

Key stats

market size
$300B
revenue (monthly)
$135K
starting costs
$23.6K
gross margin
50%

 

avg product price
$20
time to build
11 months
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $0 $2,300
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $1,892 $45,220

Successful Businesses

Business URL Rank
Bunnings bunnings.com.au #3,008
B&Q diy.com #17,636
Do It Yourself Pest Control Products Online doyourownpestcontrol.com #98,336
Smallstarter Africa smallstarter.com #270,851
OnPoint onpointglobal.com #278,045
AR Workshop arworkshop.com #347,580
Soap Making Supplies soapgoods.com #565,147
OBI obi.com #784,793
HomeRenovisionDIY homerenovisiondiy.com #900,076
Nailed It DIY Studio naileditdiy.com #1,033,023
The Ultimate DIY Workshop and Makerspace! urbanworkshop.net #1,146,814

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a DIY business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a DIY business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a DIY business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a DIY business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
You might struggle financially (at first)! If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a DIY business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to DIY business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜