Starting a content marketing agency, or even any other kind of business, seems daunting and scary. However, as long as you know what to do and understand how to start a content marketing agency, it can be your chance to earn and be the boss.
Starting a content marketing agency from scratch is scary, like other businesses. But if you know what steps to take, you'll realize that it's possible and doable, and you can do it all on your own.
Without further ado, let's get started!
1. Start with a business plan
A business plan is probably the most crucial part of every business. Without this plan, no one should ever start a content marketing agency.
A business plan generally illustrates your goals, financial strategies, research, and everything else involved with your content marketing agency.
When creating a business plan, you need to include more than just the steps on how you start. It also includes how you will sustain it and how you can develop it even further as you move forward.
For this reason, your business plan acts as your guide. Also, depending on the circumstances that will happen throughout your actions, you may need to revise and adjust this plan accordingly. Because all businesses have pros and cons.
If you still don't value the importance of a business plan, you should know that it's what lenders want to see, especially if you plan on applying for a business loan (which a knowledgeable entrepreneur should do).
A precise and robust business plan can give your content marketing agency credibility and make a solid foundation for all your financial needs as a start-up business. It can also give you a very good idea about content marketing agency profitability.
Overall, making a business plan isn't difficult. You don't even need excellent writing or computing skills to do so. The format of a business plan is similar, so it will be easy to find some templates.
Below is a sample outline for a content marketing agency plan to help you get started:
- Executive summary: This plan shows a gist of your entire content marketing agency and the reasons why it will end up being a success.
- Company description: This plan details all information about your content marketing agency in a detailed manner, including your advantages over competitors.
- Organization and management: This plan shows the structure of your content marketing agency and who will run it. Simply put, it will show what type of business you're running and who are the people responsible for it.
- Market analysis: This plan includes your perspective on the industry you're pursuing and your target market or customers. Further, it includes your potential competitors for comparison.
- Financial plan: This plan describes everything about your content marketing agency funding. As such, it includes your required funds, a detailed statement of your finances, and your analysis of such.
- Marketing strategy: This plan primarily addresses the concern of reaching and getting customers. Moreover, it demonstrates how to expose the products and services your content marketing agency offers, how to keep customers from leaving, and how to increase sales. If you want to learn more about getting customers for your business, read our article on how to get clients for a content marketing agency?
2. Choose a business name and register your business
After making a business plan for your content marketing agency, you need to start with the basic things like choosing a business name and registering it.
Choosing a business name is one of the leading preparatory works. However, there are other complex things, such as registering your business to your state's requirements. Such requirements differ depending on which state you or your content marketing agency will be in.
You'll get a federal tax identification number as soon as you finish this. Afterward, you'll be ready for the next step.
Along with this step is choosing your location, which you must do before registering your content marketing agency.
Some businesses, especially the ones conducted online, don't need a good location. However, if your business makes good use of the place, it's completely different.
If your location is essential to your content marketing agency, then make sure you choose wisely and consider every factor to favor your business.
3. Set up your business entity
Be sure to set up a business entity before you begin offering services or products to customers to meet all local and state regulations. The business entity you choose will depend on your operating circumstances and requirements.
For instance, the limited liability company (LLC) is a popular option for most businesses. Your assets can be kept separate from your business's financial operations with an LLC.
4. Get your licenses to operate your business
License to operate is essential to every business, and as a start-up, your content marketing agency needs it as well.
Licenses and permits for businesses vary from municipality to municipality. You should register for each if your location requires it, as they ensure standard business practices. In addition, if you don't have them, your state or town could shut you down.
Ignoring the law is unacceptable because you are ignorant of it. Check with your local chamber of commerce or secretary of state's office to ensure you have all the necessary documents.
5. Get business insurance
Every business will always benefit from business insurance, and a content marketing agency is no exception. But, of course, business insurance differs for every business, so be sure to know which one suits your content marketing agency.
Simply put, your content marketing agency is prone to error or accidents, and having insurance backs you up with answering the expenses rather than you owning it all up.
For this reason, you should consider choosing a reliable insurance company that offers good terms to protect you and your content marketing agency as you run it.
6. Separate your business finances from your own
The next thing you need to do is to set up your company's financial backbone. To do so, you must create a separate checking account for your business. This account will help you track your content marketing agency finances and separate them from your finances.
In case you are wondering, separating finances is crucial to protecting both assets. You can prevent creditors (and people who sue you if you run a business as an LLC) from coming after your assets if you set up separate business accounts.
It is also easier to monitor your company's financial performance, pay taxes, and track your cash flow if your content marketing agency has a separate account.
You'll also want to find an appropriate business credit card once you have a business bank account. If you choose the right card, you can also get cash back, travel rewards, a 0% introductory APR, and more to help you maximize your spending.
7. Consider your financing options
Starting a content marketing agency can be more or less financially demanding, depending on how big or small you want to start.
A loan will always be handy if you can't shoulder such investment or don't want to lash out your money (like emergency funds).
Considering all the future expenses to maintain your content marketing agency, you can make it a bit more affordable by considering your financing options.
Whether you need a large loan, rolling credit for incremental purchases, or equipment financing, there's a solution for you. However, to find the right one for your content marketing agency, you must search for it and be diligent in your search.
If you want, you can read our article on how to finance a content marketing agency.
Frequently Asked Questions
Here are some frequently asked questions you may also ask about how to start a content marketing agency. Read further to see our answers, which may help address your other concerns.
How to start a content marketing agency with no money?
A content marketing agency' initial investment depends on the scale you have in mind. Now, it's not the end of the world if you want to start a content marketing agency but have no money.
As mentioned earlier, you can always consider several financing options to fund your business. For instance, you can always secure a business loan from leasing companies to fund your content marketing agency.
One thing to note is that loans go side by side with interest, which is why securing such means you also have to deal with interest.
For instance, it may take longer to recoup your investment since you also have to pay for the additional interest.
Of course, it takes a great deal of work to secure a loan. However, as long as you have a robust business plan, a start-up content marketing agency is always possible, even if you have no money for an initial investment.
How to start a content marketing agency from home?
Starting a content marketing agency from home can be easier since you wouldn’t have to worry about renting or buying property.
Still, the steps above apply even to a content marketing agency you want to start at home. The only difference is that you won’t have to choose a location since you already have one.
What do you need to start a content marketing agency?
If you want to start a content marketing agency, you need several things. However, everything boils down to your knowledge about a content marketing agency and a robust business plan.
From these three things, you can come up with how to work your way around insurances, licenses, equipment, marketing, and other things necessary for a content marketing agency to start and run.
How to scale a content marketing agency?
Scaling a content marketing agency means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered.
This process requires planning, funding, suitable systems, staff, processes, technology, and partners. These things are essential to successfully scaling a content marketing agency.
You must evaluate your content marketing agency. Next, you should look at your business as a whole and see if you’re ready to develop and expand your business.
Also, scaling a content marketing agency requires specific funding, so be ready to secure such funds.
Another thing to ensure is that you secure and maintain your current sales to keep everything steady.
Lastly, when scaling a content marketing agency, you either invest in technology or find more staff or people to where you can outsource tasks.
Ultimately, starting your own content marketing agency, or any kind of business, can seem daunting and scary. However, knowing the steps to take to start a content marketing agency could be your chance to earn and work for yourself.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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