How Profitable Is A Content Marketing Agency? (Updated for 2023)

How Profitable Is A Content Marketing Agency? (Updated for 2023)
Start A Content Marketing Agency

Are you looking to start a content marketing agency? No wonder, considering the market size is $47.3B. But remember that the average time to your first revenue is 7 months.

So, how profitable is a content marketing agency? Considering that the initial investment is $12.3K and the potential revenue is $384K per year with a gross margin being 90%, you should get your money back in 7 months. Then your monthly profit should be $28.8K per month on average.

A content marketing agency may seem all about its products and services, but that's how most owners perceive it. Of course, one of the things that every start-up idea would ask for would be profitability. If you plan on starting a business, this question may also be in your mind. If so, don't worry because we'll cover it for you.

In this article, we'll cover the profitability of the content marketing agency and everything else related to it. Such information will be helpful as you run your business by determining how to succeed in it.

Without further ado, let's get into it!

Is a content marketing agency profitable?

Yes, a content marketing agency is generally a profitable one. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since your potential revenue is $384K per year with a gross margin of 90%, you can recover your investment within 7 months or even less.

Of course, it all comes down to how much you earn compared to the potential revenues of your content marketing agency.

To determine whether your business is profitable, you should earn more than your expenses within 7 months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your content marketing agency is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a content marketing agency worth it?

If you’re wondering if a content marketing agency is worth it, the answer is a big YES. With these types of businesses, you can earn as much as $384K per year.

Further, you can have your initial investment of $12.3K back within 7 months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $47.3B, it will be possible for you to enjoy a monthly revenue of $28.8K. As such, it’s the type of business you should consider starting.

Of course, you must learn and understand every aspect of running a content marketing agency to ensure success. Still, as long as you have the initial investment and can endure 7 months before your actual gains, this business is worth it.

You might even need to get some financing to launch such a business. We have a guide exactly for you on how to finance a content marketing agency.

Learn more about starting a content marketing agency:

Where to start?

-> Content marketing agency plan
-> How to finance a content marketing agency?
-> How much does it cost to start a content marketing agency?
-> Pros and cons of a content marketing agency
-> How to get clients for a content marketing agency?

Need inspiration?

-> Other content marketing agency success stories
-> Examples of established content marketing agency

Other resources

-> Content marketing agency tips

How much can you make in a content marketing agency?

With a content marketing agency, you can make as much as $384K per year since it has a gross margin of 90%.

All you need is an initial investment of $12.3K. Then, with proper knowledge and sustained effort, you can have the ROI (or return of investment) within 7 months.

Generally, a content marketing agency can offer you a monthly profit of $28.8K since you’re catering to a market size of $47.3B. But, of course, this size varies depending on your area of choice.

How much does a content marketing agency make a week?

The weekly profit for a content marketing agency ranges around $7.2K. As such, you can enjoy a monthly profit of $28.8K.

To know if your content marketing agency achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you’ll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you’re hitting your target goal for your content marketing agency.


In a nutshell, a content marketing agency is quite promising if you plan on starting such. With a market size of $47.3B, you can enjoy a potential revenue of around $384K per year with a gross margin of 90%.

Considering this information, you can enjoy a return of investment within 7 months, especially if you have a monthly profit of $28.8K. Overall, the success of your content marketing agency also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this content marketing agency is profitable.

Make sure you have a proper content marketing agency plan and know how to get clients for your content marketing agency.

Pat Walls,  Founder of Starter Story
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