Become A Coloring Book Artist - Business Ideas

Pat Walls

•

Updated: September 15th, 2022

Become A Coloring Book Artist

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A coloring book artist business involves creating and selling coloring books for adults and children. The artist creates the designs and illustrations for the coloring pages and then prints and binds the books for sale.

To run a successful coloring book artist business, it’s essential to have a unique style and create designs that appeal to a specific audience. The artist should also have a solid online presence, with a website and social media accounts to showcase their work and reach potential customers.

One essential tip for success is to consistently produce new coloring books and updates to existing designs to keep customers coming back for more. It’s also important to consider partnering with retailers or collaborating with other artists to expand the reach of the business.

Another critical aspect of running a coloring book artist business is pricing and marketing. The artist should research and understand the market to determine a competitive price point and utilize marketing strategies such as email campaigns and social media advertising to reach their target audience.

Overall, a coloring book artist business can be a rewarding and creative venture for entrepreneurs with a passion for art and a desire to share their work with others. By consistently creating new designs, effective marketing, and selling their coloring books, artists can build a successful and fulfilling business in this line.

Becoming a coloring book artist requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell coloring books, or selling coloring books online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$97B

starting costs

$10.9K

gross margin

65%

time to build

210 days

growth

Organic social media

business model

Subscriptions

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Equipment & Supply Expenses	$66	$700
Inventory Expenses	$50	$9,750
Software Expenses	$12	$575
Advertising & Marketing Costs	$0	$3,000
Website Costs	$13	$215
Specific Industry Expenses	$0	$500
Total Startup Costs	$141	$21,740

See all startup costs ➜

Successful Businesses

Business	URL	Rank
MewTripled	mewtripled.gumroad.com/	726
Crayola	crayola.com	41,780
Deseret Book	deseretbook.com	86,040
Coloring Book	coloring-book.info	110,955
TheColor.com	thecolor.com	186,410
Dover	doverpublications.com	229,915
Coloring Squared	coloringsquared.com	265,826
Collective Goods	collectivegoods.com	280,426
ColoringOnly	coloringonly.com	317,022
Printed Matter	printedmatter.org	464,755
Artist & Craftsman Supply	artistcraftsman.com	469,821

See all businesses ➜

Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work	Starting a coloring book artist can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections	You never know who you will meet as a coloring book artist. This could be the start of an incredible business opportunity!
Quick build time	The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.

See all pros ➜

Cons	Description
Crowded Space	Competition is high when it comes to your coloring book artist, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Low margins	The gross margins for your coloring book artist are typically around 65%, which can make it more challenging to incur new expenses and maintain profitability.
Work can be inconsistent	As a coloring book artist, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a coloring book artist, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes	As a coloring book artist, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a coloring book artist, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Marketing Ideas

1

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
2

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜
3

Pay Per Click Advertising

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

726

41,780

86,040

110,955

186,410

229,915

265,826

280,426

317,022

464,755

469,821

Pros & Cons

Marketing Ideas

Word of mouth

Social Media Advertising

Pay Per Click Advertising