14 Successful Cleaning Business Stories & Case Studies [2022]

14 Successful Cleaning Business Stories & Case Studies [2022]
Start A Cleaning Business

Starting a cleaning business is an excellent opportunity to be your own boss and make money doing what you love. This business is relatively easy to start and does not involve a ton of equipment or funds to start.

There are many different types of cleaning services, so it's important to decide what type of cleaning services (or combination of services) you will offer, and what hours of the day or week those services will be available during. To get started, you'll want to consider investing in a good vacuum cleaner, mop and bucket. You will also need to buy cleaning products such as detergent, bleach, paper towels and trash bags.

Here are some real life success stories of starting a cleaning business to help you get started with your own:

1. MaidThis Franchise ($1.2M/year)

Neel Parekh (from Los Angeles, CA, USA) started MaidThis Franchise almost 9 years ago.

Revenue
$100K / month
Team
1 founders / 9 employees

Case Study

Hey! My name is Neel Parekh and I am the Founder and CEO of MaidThis® & MaidThis® Franchise, a cleaning franchise that helps residential homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings.

  • We made our niche focus on cleaning Airbnbs and vacation rentals, in addition to regular home cleaning, which is a rapidly growing industry. We became the first cleaning franchise specializing in vacation rental cleaning.
  • Local businesses are often pretty old school and typically aren’t the best with marketing, especially digital marketing. We’re bringing new-age marketing tactics to this old-school industry.
  • Remote work: we’ve been able to stay extra nimble and lean with having a global workforce. This was initially done out of necessity so I could travel, but quickly became a huge competitive advantage. Our office team works across 8 different countries.

how-i-started-a-100k-month-home-cleaning-service-for-busy-individuals-and-airbnb-hosts

2. The BBQ Cleaner ($900K/year)

Jeffrey Krentzman (from Hackensack, NJ, USA) started The BBQ Cleaner about 13 years ago.

Revenue
$75K / month
Team
1 founders / 1 employees

Case Study

My name is Jeffrey Krentzman and The BBQ Cleaner was born in 2009. After cleaning BBQ grills in Northern New Jersey for the previous four years with our unique system, we felt fully confident we could show people in other markets how to replicate the same success we had. We were right! Now with over 240 locations across the United States, we are the largest and only successful grill cleaning business opportunity on the market.

We use the Ovenu system which has been used around the world successfully in 11 countries over 3 continents. We fill a large demand for people looking to get their grills cleaned and this system makes it easy to do, delivering a staggering 99% and higher customer satisfaction rate. So many locations are either making over 6 figures or have expanded into multi-unit locations just to keep up with the customer demand!

how-i-started-a-75k-month-bbq-cleaning-service-and-grew-it-to-240-locations

3. Omegasonics ($8.5M/year)

Frank Pedeflous (from Simi Valley) started Omegasonics over 25 years ago.

Revenue
$708K / month
Team
2 founders / 25 employees

Case Study

My name is Frank Pedeflous and my wife Sandy and I bought a small business named Ultrasonic Blind Cleaning Systems twenty-five years ago. The business originally manufactured hard window covering cleaning equipment and sold it as a business opportunity to new start-ups and retailers selling window coverings.

We bought the company originally for $535,000, and today our revenues are approximately $10,000,000 annually.

this-couple-bought-a-cleaning-equipment-business-for-535k-and-grew-it-to-8-5m-year

4. DeluxeMaid ($1.2M/year)

Finn shifted from a typical engineer job to starting his local house cleaning business. He launched in 27 days. Nowadays, they’re making $60k/mo.

Revenue
$100K / month

Case Study

5. Two Maids & A Mop ($7.2M/year)

Ron Holt (from Birmingham, Alabama, USA) started Two Maids & A Mop about 19 years ago.

Revenue
$600K / month
Team
1 founders / 500 employees
Location
Birmingham, AL

Case Study

Hello dreamweavers, empire builders and world changers. My name is Ron Holt, CEO & Founder of Two Maids & A Mop.

Today, we serve 82 markets across the country and generate more than $25M in annual revenues. The Two Maids & A Mop network employs more than 500 hard-working employees everyday and here’s an amazing and boastful stat:: my little cleaning business that only cleaned two homes on its first day cleaned nearly 400,000 homes last year! It’s been a crazy ride built on a ridiculous dream from a small-town country boy who believed his 250 square foot office space was just a temporary home that would one day grow into one of America’s most successful residential cleaning brands.

how-warren-buffett-inspired-my-lifelong-journey-creating-a-25m-cleaning-empire

6. CleanLots.com ($660K/year)

Brian Winch (from Alberta, Canada) started *CleanLots.com * over 40 years ago.

Revenue
$55K / month
Team
1 founders / 1 employees
Location
Calgary

Case Study

Hi, I’m Brian Winch, owner, author, and creator of Cleanlots - America’s Simplest Business. I manage a simple environmental service that provides daily litter cleanup for property management companies. Our service is performed after hours on foot using unique hand tools. Almost as easy to do as going for a walk!

I started this business in 1981 as a side hustle with little money, education, and skills but plenty of passion, patience, and persistence. I quickly grew this gig into a successful full-time one-man operation, then scaled it into a yearly 6 figure business that utilizes an army of people to keep my city litter-free.

how-i-started-a-40k-month-commercial-litter-cleaning-service

7. Go Green Cleaning & Maintenance Services ($240K/year)

Nicholas Ciano (from Walnut Creek, California, USA) started Go Green Cleaning & Maintenance Services over 5 years ago.

Revenue
$20K / month
Team
1 founders / 1 employees
Location
Walnut Creek

Case Study

Hi, my name is Nicholas Ciano, I own an exterior home cleaning company called Go Green Cleaning & Maintenance in Walnut Creek, CA. We take pride in customer service and five-star performance.

I started this company 4 years ago on the idea that I wanted to work for myself and provide for my growing family. We specialize in gutter cleaning, solar panel cleaning, exterior window cleaning, deck restoration, cement, and paver sealing. We average about $20,000/month.

how-i-started-a-20k-month-exterior-home-cleaning-service-company

8. Hangover Helpers ($36K/year)

James Hookway (from Perth Western Australia, Australia) started Hangover Helpers over 7 years ago.

Revenue
$3K / month
Team
2 founders / 2 employees

Case Study

I am James Hookway and I own and run Hangover Helpers. The business is an after-party cleaning company that started about 5 years ago. We don't just clean up your mess we also bring breakfast and refreshments. (Please note due to COVID-19 we have ceased the food and beverage services until further notice).

Monthly revenue about 3k a month with some months up to $7k during the busy summer period. After COVID-19 there is a big backlog of cleans here in WA so we are having to say no to cleans as not enough staff. We are about to hit our 500th clean, so on average we do 100 cleans a year (just on weekends).

how-i-started-a-3k-month-side-business-offering-after-party-cleaning-services

9. Dermestidarium ($24K/year)

Carla Brauer (from Dallas, Oregon, USA) started Dermestidarium over 8 years ago.

Revenue
$2K / month
Team
1 founders / 1 employees
Location
Dallas, Oregon

Case Study

I'm Carla Brauer, the founder and owner of Dermestidarium. My business uses flesh-eating beetles (yes, you heard that right!) to clean animal bones for display.

how-i-started-a-successful-side-business-cleaning-animal-skulls

10. A+ Enterprises Junk Removal & Demolition ($492K/year)

Sal Polit-Moran (from West Pittston, Pennsylvania, USA) started A+ Enterprises Junk Removal & Demolition almost 5 years ago.

Revenue
$41K / month
Team
1 founders / 3 employees
Location
West Pittston

Case Study

My name is Sal Polit-Moran. I am 25 years old and am the founder & owner of A+ Enterprises Junk Removal & Demolition. We are a junk hauling & demolition service that specializes in cleaning out homes and demolishing small structures. We’re located in West Pittston, Pennsylvania and have been in business since August of 2017.

Primarily, our main customers are people who have recently purchased or inherited a home and need it fully cleaned out. We average approximately 90 jobs and $41,000 in revenue each month.

how-i-started-a-41k-month-junk-removal-demolition-company

11. Go 2 Girls ($1.2M/year)

Read this inspiring story from Crystal Hamm about how she grew her maid service to a 7-figure business.

Revenue
$100K / month

Case Study

12. Mrs Bucket ($3M/year)

Name: Rachael FlanaganCompany: Mrs BucketCompany description: Domestic and commercial full service cleaning companyStarted in: 2005

Revenue
$250K / month

Case Study

13. Bright & Beautiful ($6.17M/year)

Ten years after leaving her high-powered job Rachel Ray employs nearly 500 staff and has a turnover of £5m

Revenue
$514K / month

Case Study

14. Cleancorp ($3.75M/year)

Learn how Cleancorp used Keap to implement a personalized, segmented, automated sales and marketing strategy, leading to 245% growth and international expansion.

Revenue
$313K / month

Case Study

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

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