Start A Career Coaching Business - Business Ideas

Start A Career Coaching Business - Business Ideas
Start A Career Coaching Business

A career coach is an experienced professional who helps people adjust and improve their career paths through one-on-one guidance and advice. The career coach guides people on:

  • Goal-setting
  • Resume building
  • Interview practices
  • Overcoming career anxiety
  • Starting a business.

To become a career coach, decide the industry you want to serve, and earn relevant qualifications. It would help if you gain professional experience in that career line and develop the skills you need to run the business. Earning a professional certification will help you in attracting clients.

Starting a career coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell career coaching services, or selling career coaching services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a career coaching business ➜

Key Stats

revenue (monthly)
$55K
starting costs
$11.7K
gross margin
32%
time to build
210 days
growth
SEO
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $150 $250
Website Costs $223 $7,015
Business Formation Fees $600 $4,700
Software Expenses $162 $2,894
Advertising & Marketing Costs $0 $1,400
Total Startup Costs $1,135 $23,259

Successful Businesses

Business URL Rank
Dice dice.com #4,922
Wall Street Oasis wallstreetoasis.com #13,304
Montgomery College montgomerycollege.edu #28,320
English- UnitedHealth Group unitedhealthgroup.com #34,839
Careers at UnitedHealth Group careers.unitedhealthgroup.com #35,050
Jobs in United Nations, NGO, European Union impactpool.org #40,091
ICF coachfederation.org #57,848
CareerMetis.com careermetis.com #58,424
GenM genm.co #58,650
MentorCruise mentorcruise.com #61,684
Caterpillar caterpillarcareers.ttcportals.com #62,292

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a career coaching business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
Rewarding work Starting a career coaching business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs To get your career coaching business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Cons Description
Crowded Space Competition is high when it comes to your career coaching business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A career coaching business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a career coaching business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a career coaching business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a career coaching business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a career coaching business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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