Business Idea

Start A Backyard Plant Nursery

About

Starting a backyard plant nursery requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell plants, or selling plants online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$15.6B
revenue (monthly)
$5K
starting costs
$12.4K
gross margin
65%
time to build
7 months
growth
Email marketing
business model
E-Commerce
time investment
Full time

About

Starting a backyard plant nursery requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell plants, or selling plants online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$15.6B
revenue (monthly)
$5K
starting costs
$12.4K
gross margin
65%

 

time to build
7 months
growth
Email marketing
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Equipment & Supply Expenses $566 $5,700
Inventory Expenses $50 $9,750
Software Expenses $12 $575
Advertising & Marketing Costs $0 $3,000
Website Costs $13 $215
Other Expenses $0 $800
Specific Industry Expenses $0 $500
Total Startup Costs $1,391 $27,540

Successful Businesses

Business URL Rank
Nurserylive nurserylive.com #15,068
Wilko wilko.com #35,933
Dave's Garden davesgarden.com #53,721
Terrain shopterrain.com #65,988
Monrovia monrovia.com #85,149
Shop.Monrovia.com shop.monrovia.com #86,657
Garden Design gardendesign.com #95,010
Error 503: Service Unavailable rareseeds.com #95,771
Busch Gardens Theme Parks in Tampa Bay and Williamsburg buschgardens.com #101,086
Costa Farms costafarms.com #107,752
Nature Hills Nursery naturehills.com #113,221

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a backyard plant nursery can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a backyard plant nursery. This could be the start of an incredible business opportunity!
Quick build time The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.
Cons Description
Crowded Space Competition is high when it comes to your backyard plant nursery, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Low margins The gross margins for your backyard plant nursery are typically around 65%, which can make it more challenging to incur new expenses and maintain profitability.
Work can be inconsistent As a backyard plant nursery, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a backyard plant nursery, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes As a backyard plant nursery, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a backyard plant nursery, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.