7 B2 B Sales App Success Stories [2024]
A B2B sales app is software used by sales professionals to manage leads, create orders, generate quotes and close deals.
According to statistics, 72% of B2B buyers highly value the convenience of self-service access to accounts and orders.
A B2B sales app may have features such as an automated lead generation system, a lead scoring system, and automated follow-ups, to help the sales professionals improve sales performance by speeding up the ordering process. Another feature may be the ability to give customers access to the salespersons' product catalog so that they can self-order conveniently.
If you're thinking about starting a B2B sales app, start by validating the idea by reaching out to sales professionals for recommendations, and check to see what they say about particular solutions they might already be using.
Here are some real life success stories of starting a B2B sales app:
1. Badger Maps ($5M/year)
Steve Benson, the founder of Badger Maps, came up with the idea for his business after realizing the need for a software solution that combined a map, routing algorithm, calendar, and customer data for field sales teams. With his background in sales, Benson saw an opportunity to create a product that would save field sales teams time and improve their efficiency. Now, 7 years later, Badger Maps is making $3.3 million a year and has 60 employees.
How much they make: $5M/year
Current team size: 42
Badger Maps founder and CEO Steve Benson created a complete field sales app to help sales teams save time by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation, resulting in the company earning $3.3 million annually and employing 60 people.
2. Magic Sales Bot ($12K/year)
Ryan Doyle, a sales rep turned tech founder, came up with the idea for his business, Magic Sales Bot, while working in sales and realizing the need for better sales research tools. After quitting his job and teaching himself to code, Ryan launched Magic Sales Bot, which automates sales research for reps at B2B software companies and helps them prioritize leads. Since its launch in 2020, the business has steadily grown at a rate of 10-20% per month.
How much they make: $12K/year
How much did it cost to start: $50
Current team size: 1
Former sales rep-turned-startup founder Ryan Doyle started SaaS tool Magic Sales Bot in 2020 to automate sales research for reps at B2B software companies, and since November 2021, it has been steadily growing about 10-20% a month, with a recent $1k MRR and a future cornerstone feature that will automate prospecting.
So... can you actually make money with a B2B sales app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Findymail ($30K/year)
Built an email finder tool for Twitter called Scrappybird. He realized it was too niche and expanded to the lead generation space – Findymail.
How much they make: $30K/year
How much did it cost to start: $100
Current team size: 0
Findymail founder Valentin Wallyn shares how he went from being a teenage gamer creating digital currency to building successful SaaS businesses, with his latest venture reaching $2,500 in monthly recurring revenue just months after launching.
So... can you actually make money with a B2B sales app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. SalesScreen ($8M/year)
Sindre Haaland, the founder of SalesScreen, initially started as a consultancy company doing mobile and website projects to finance the development of his SaaS business. The idea for SalesScreen came when they integrated their second SaaS, an infoscreen solution, with their sales reporting tool, creating a real-time visualization of sales data that motivated and excited sales teams. Today, SalesScreen has grown to have thousands of sales teams relying on their platform, and they are closing in on $10,000,000 in recurring revenue.
How much they make: $8M/year
How much did it cost to start: $10K
Current team size: 45
Sales gamification SaaS SalesScreen, founded in 2011, has grown to close in on $10m in recurring revenue and operates in 26 countries, having used its customer-focused approach to identify market demand and build a gamification platform with motivational elements.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
