6 B2 B Sales App Success Stories [2023]

Updated: July 24th, 2023
Start A B2 B Sales App

A B2B sales app is software used by sales professionals to manage leads, create orders, generate quotes and close deals.

According to statistics, 72% of B2B buyers highly value the convenience of self-service access to accounts and orders.

A B2B sales app may have features such as an automated lead generation system, a lead scoring system, and automated follow-ups, to help the sales professionals improve sales performance by speeding up the ordering process. Another feature may be the ability to give customers access to the salespersons' product catalog so that they can self-order conveniently.

If you're thinking about starting a B2B sales app, start by validating the idea by reaching out to sales professionals for recommendations, and check to see what they say about particular solutions they might already be using.

Here are some real life success stories of starting a B2B sales app:

1. Badger Maps ($5M/year)

Steven Benson (from San Francisco, California, USA) started Badger Maps over 11 years ago.

$417K / month
3 founders / 42 employees
San Francisco, California, USA

Case Study

Hi Everyone, I’m Steve Benson and I’m the founder and CEO of Badger Maps.

I started the company 7 years ago, and today, we’re making $3.3 million a year and have 60 employees.


2. Magic Sales Bot ($12K/year)

Ryan Doyle (from New York, NY, USA) started Magic Sales Bot over 2 years ago.

$1K / month
1 founders / 1 employees

Case Study

I’m Ryan Doyle, a sales rep who learned to code. I grew up in the Finger Lakes of New York, went to school for Business Administration, and dabbled with their entrepreneurship clubs, making a few websites, and eventually selling one.

I make a lot up as I go along, and I’m constantly adapting to what my customers need. My last big pivot was in November, and since that point, it’s steadily been growing about 10-20% a month. The occasional down-month still helps me reorient and make better decisions, though!


Learn more about starting a B2B sales app:

Where to start?

-> How much does it cost to start a B2B sales app?
-> Pros and cons of a B2B sales app

Need inspiration?

-> Examples of established B2B sales app
-> Marketing ideas for a B2B sales app

Other resources

-> B2b sales app tips
-> Blog post ideas for a B2B sales app

4. Findymail ($30K/year)

Valentin Wallyn (from Lyon, France) started Findymail over 1 year ago.

$2.5K / month
1 founders / 0 employees

Case Study

I started it in May 2022 and it already reached $2500 MRR at the time of this writing.


6. SalesScreen ($8M/year)

Sindre Haaland (from Oslo, Norway) started SalesScreen over 9 years ago.

$667K / month
3 founders / 45 employees

Case Study

I’m Sindre Haaland, a Norwegian Viking splitting my time between New York City and Norway. I founded SalesScreen back in 2011 with some of my close friends from university and have served as the CEO ever since.

Today, we are closing in on $10,000,000 in recurring revenue and are growing fast.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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