CASTANET

How I Built A LinkedIn Outreach Tool That Generated $61K MRR Before Getting Acquired

October 13th, 2023
Mac Martine
Founder, CASTANET
$61K
revenue/mo
1
Founders
0
Employees
CASTANET
from Portland, OR, USA
started August 2018
$61,000
revenue/mo
1
Founders
0
Employees
Discover what tools recommends to grow your business!
platform
accounting
productivity
payments
Discover what books Mac recommends to grow your business!
Want more updates on CASTANET? Check out these stories:

Hello! Who are you and what business did you start?

My name is Mac Martine. I started Castanet in August of 2018. Castanet was a LinkedIn outreach automation tool that I built and grew to about $61,000 MRR before selling it two and a half years later.

Castanet’s main customers were those trying to generate leads on LinkedIn. This primarily included consultants, freelancers, and lead generation agencies. When I sold the business in early February 2021, it was making about $61,000 a month. This was after many years of not seeing great results from all my other attempts:

Screenshot showing my revenue from many years of not seeing great results, up until shortly before the sale:

castanet

What's your backstory and how did you come up with the idea?

I came up with the idea for Castanet somewhere around July 2018. This was after about seven years of trying...

Sorry, you need to login and/or become a member to view the rest of this content.