How I Built A LinkedIn Outreach Tool That Generated $61K MRR Before Getting Acquired
October 13th, 2023
Hello! Who are you and what business did you start?
My name is Mac Martine. I started Castanet in August of 2018. Castanet was a LinkedIn outreach automation tool that I built and grew to about $61,000 MRR before selling it two and a half years later.
Castanet’s main customers were those trying to generate leads on LinkedIn. This primarily included consultants, freelancers, and lead generation agencies. When I sold the business in early February 2021, it was making about $61,000 a month. This was after many years of not seeing great results from all my other attempts:
Screenshot showing my revenue from many years of not seeing great results, up until shortly before the sale:
What's your backstory and how did you come up with the idea?
I came up with the idea for Castanet somewhere around July 2018. This was after about seven years of trying...
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