Business Idea

Start An Athletic Footwear Business

About

Starting an athletic footwear business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell athletic footwear, or selling athletic footwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an athletic footwear business ➜

Key stats

market size
$56.1B
revenue (monthly)
$12.5K
starting costs
$14.9K
gross margin
35%
avg product price
$117
time to build
7 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

About

Starting an athletic footwear business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell athletic footwear, or selling athletic footwear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an athletic footwear business ➜

Key stats

market size
$56.1B
revenue (monthly)
$12.5K
starting costs
$14.9K
gross margin
35%
avg product price
$117

 

time to build
7 months
growth
Advertising on social media
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Equipment & Supply Expenses $500 $5,000
Inventory Expenses $350 $14,750
Software Expenses $150 $2,794
Website Costs $17 $275
Advertising & Marketing Costs $0 $2,450
Other Expenses $0 $300
Total Startup Costs $1,052 $28,819

Successful Businesses

Business URL Rank
SPORTS SHOES sportsshoes.com #65,345
Boombah boombah.com #325,089
APEX apexfoot.com #428,593
Rebel Athletic rebelathletic.com #473,793
Eastbay Team Sales eastbayteamsales.com #510,015
Pacers Running runpacers.com #551,057
ICS Shoes innovateistore.com #997,371
SKORA skorarunning.com #1,035,789
Cambridge Select cambridgeselect.com #1,434,740
Breakaway Running – Local Running Stores in Memphis breakawaymemphis.com #1,859,473
the DIFFERENCE smthedifference.com #1,925,075

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a athletic footwear business costs significantly less money than most businesses, ranging anywhere from 1,052 to 28,819.
Rewarding work Starting a athletic footwear business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A athletic footwear business gives people a reason to visit your website and to keep coming back to you!
Cons Description
Crowded Space Competition is high when it comes to your athletic footwear business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Lack of benefits With a athletic footwear business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a athletic footwear business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a athletic footwear business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a athletic footwear business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to athletic footwear business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜