Start An At Home Laundry Business
About
When you think of starting a laundry business, you may think of the laundromat business with dozens of washing machines and dryers arranged in rows.
But do you know you can start an at-home laundry business?
How your business works is simple! The clients will leave their laundry outside their door for a scheduled pick-up and washing. Upon picking up, you can take the clothes to your home and wash then dry them. Then, you fold the clothes and return them to the client.
To start your own at-home laundry business, you will need a washer and dryer, a way to transport laundry from your clients, and a dedicated washing space. You will also need bag tags, a hanging scale, garment covers, and laundry bags or hampers.
For efficiency and convenience, you may invest in a laundry app where customers can request the service.
Starting an at-home laundry business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell at home laundry services, or selling at home laundry services online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an at-home laundry business ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $0 | $7,000 |
| Employee & Freelancer Expenses | $151 | $352 |
| Website Costs | $223 | $7,215 |
| Business Formation Fees | $5,600 | $20,400 |
| Equipment & Supply Expenses | $66 | $700 |
| Vehicle Expenses | $2 | $10,004 |
| Software Expenses | $162 | $3,094 |
| Advertising & Marketing Costs | $75 | $5,036 |
| Inventory Expenses | $50 | $4,750 |
| Total Startup Costs | $6,329 | $58,551 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
PowerHomeBiz | powerhomebiz.com | #176,932 |
|
Workers Onboard | workersonboard.com | #445,416 |
|
Laundry & Dry cleaning | washho.com | #474,906 |
|
PickMyLaundry | pickmylaundry.in | #617,142 |
|
Dhobiwala: Laundry near me | dhobiwala.com | #961,767 |
|
Khoi Capital | khoicapital.co.za | #1,118,009 |
|
Door Hangers | doorhangers.com | #1,621,488 |
|
Laundry Gopher | laundrygopher.com | #2,991,514 |
|
H2O AT HOME | h2oathome.com | #3,475,463 |
|
Life Without Laundry | lifewithoutlaundry.com | #4,219,300 |
|
Dadson Washer Service | dadsonwasherservice.com | #4,274,506 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Meaningful business connections | You never know who you will meet as a at-home laundry business. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Pick & choose the clients you work with | At Home Laundry Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
| Control of workload | With starting an at-home laundry business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A at-home laundry business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
| Low margins | The gross margins for your at-home laundry business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the at-home laundry business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a at-home laundry business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
| Stressful work | This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
Marketing Ideas
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1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
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2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
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3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
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