Amazon Business

5 Amazon Business Success Stories [2024]

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Updated: July 23rd, 2024

Looking for a lucrative way to leverage the power of ecommerce? Consider starting an Amazon business. An Amazon business allows you to sell products directly on the world’s largest online marketplace.

You'll need to source or create products to sell, manage inventory, and handle customer service. It's not just a plug-and-play operation—meticulous product research and competitive pricing strategies are essential to stand out.

Amazon offers programs like FBA (Fulfillment by Amazon), which handles storage, shipping, and even customer returns, allowing you to scale with less hassle. The upfront work involves choosing products that meet market demand, optimizing listings with compelling content, and preparing for logistics.

Intrigued by the potential? An Amazon business offers a substantial opportunity to generate income with access to a global customer base. If properly managed, it’s a business model that could transform your financial future.

In this list, you'll find real-world amazon business success stories and very profitable examples of starting a amazon business that makes money.

1. Felony Case ($1.44M/year)

Felony Case founder, Andrew Moore, stumbled upon the idea for his iPhone case business after seeing a photo of a metal studded case on Twitter. He decided to try making one himself and received positive feedback from friends and eventually retailers like Holt Renfrew. After initial success, he sought out a factory in China to manufacture the cases and expand his business.

How much money it makes: $1.44M/year
How many people on the team: 1

How I Started And Grew A $50K/mo Phone Case Business

Felony Case, a Toronto-based company designing unique iPhone cases, started as a small shop on Etsy and has grown to become an internationally recognized fashion iPhone case brand sold in top tier retailers like Nordstrom, Holt Renfrew, Indigo, Urban Outfitters, Revolve, Free People, and made over half a million dollars in revenue last year.

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2. BuildFBA ($1.2M/year)

Samrudha, the founder of a 6-figure Amazon e-commerce business, came up with the idea after being heavily impacted by the pandemic and looking for a touchless business model. Starting with dropshipping and then transitioning to Amazon arbitrage, Samrudha eventually decided to develop a unique product, a bike wall stand, due to high demand in the biking niche. With a bare minimum capital of $5,000, the business has now achieved over $1 million in sales in just 2 years' time.

How much money it makes: $1.2M/year
How much did it cost to start: $10K
How many people on the team: 3

How A $5K Investment Turned Into A Million-Dollar Ecommerce Business

This case study follows the journey of a founder who built a 6-figure Amazon e-commerce business from scratch, with initial capital of $5k USD, and achieved more than $1M in sales in just 2 years, focusing on a unique niche in sports and outdoors products through influencer marketing and quality products.

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3. Xena Intelligence ($300K/year)

Akhil Nair and Dhvanish ‘Danny’ Shah started off by taking up marketing and operations projects with small businesses in the Greater Boston area. They realized that many small businesses lacked the resources to hire consultants, so they decided to build a tech platform to automate data analytics using machine learning and AI. They have already had over 50 businesses take their free assessment test and have made $23,000 in revenue within a month of launching their product.

How much money it makes: $300K/year
How much did it cost to start: $10K
How many people on the team: 3

How Two Friends From India Bootstrapped A Management Consulting Business

Two friends from India co-founded a management consulting firm that offers free basic business assessment tools and paid in-depth analysis tests, with 50 businesses taking the free assessment test and 4 clients paying for the in-depth analysis test, resulting in $23,000 in revenue in just a month.

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4. Only Salt ($120K/year)

Steven Petrillo, founder of OnlySalt.co, came up with the idea for his business after traveling and discovering high-quality, artisanal food products around the world. Inspired by his trip to Peru and the salt ponds in Maras, he decided to introduce spring salt to the American market. With the help of his co-founder, Josh, they designed a strong brand and launched their direct-to-consumer eCommerce company specializing in spring salt and handcrafted pinch bowls. They have achieved around $20k in sales over the past two months and have partnerships in the works for another $30k, demonstrating their growth potential.

How much money it makes: $120K/year
How much did it cost to start: $30K
How many people on the team: 0

These Co-founders Met On Reddit And Started A $4K/Month Plastic-Free Spring Salt Business

Two co-founders met on Reddit and started a direct-to-consumer eCommerce business focused on selling microplastic-free, toxin-free spring salt, doing $5k in sales with their first brand and $20k in sales over the past two months with their second brand, which shifted from DTC to B2B.

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5. Stoic Muse ($120K/year)

Jeff, the founder of Stoic Muse, came up with the idea for his business while living as a digital nomad in Bali. Inspired by Stoic philosophy, particularly after listening to "The Obstacle is the Way" by Ryan Holiday, he decided to create art and merchandise based on these principles and sell them on Etsy. The ease of using Print on Demand services made it simple to design and launch products without any upfront costs for prototyping or manufacturing.

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 1

Starting A $3K/Month Stoic Wisdom Inspired Arts Etsy Store While Digital Nomading In Bali

Jeff started Stoic Muse, a creative side project selling 100-150 t-shirts per month ($3K revenue) on Etsy, without any upfront costs for prototyping or manufacturing, by learning graphic design and using Print on Demand to fulfill the merch.

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Read by 8,193 founders