1,000+ Best Idea Management Software Names

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Updated: June 10th, 2025

So, you've come up with the perfect idea management software idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your idea management software stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best idea management software ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your idea management software.

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Ideas

Catchy idea management software name ideas

Controlled
The Managed Desk
Ideal Direction
The Master
Twisted
Direction
Dictator
The Supremacy
Leadership
Overseeing
Overwhelmed
Wholesome
Worldly
Wide Spread
Better Keeper
Estimated
Constitutional
Supreme
The Source
Collective Company
Casual Control
Better Buddy
Controlled Partner
The Power Co.
Vocal
Redirect
Harmony
Synthetic
The Obligatory
Preferred
Balanced Co.
Proficiency
Bigger Concept
Fetched
The Stable Co.
Influenced
Potential
Primary Co.
Consistent
Officials
The Charter
Royal
The Signature Co.
Center Mark
Purple
Functional
Implemented
Detailed
Key Role
Circular
Cyclic
Undivided
The Aim
Active Co.
Hashtag
Key
Handled Co.
Centralized
Zero
Binary
Connector
The Ideal Path
Symbolic
Patterns
My Managed Space
The Supreme
Daily Approach
The Captain
Lead Co.
Managed Fence
Emphasis
The Master Room
Power Processor
Control Plus
Patterned
Animal Management
AdequateIdea
Specific Compute Place
VeryIdea
The Adaptive Manager
Same Concept Pro
MainIdea
Definite Melodic Theme Trading Co
Suggestion Group
Melodic Theme Place
Strange Estimation Collective
Middle Managing Group
The False Musical Theme
DistinctIdea
Computer Trading Co
Melodic Theme Pro
Adequate Concept Collective
Suggestion Pro
Use Application
The Coastal
The Whole
Mgmt Collective
BareIdea
Pirated Applications Pro
Korean Idea
Clear
Organizational Spot
The Essential Musical Theme
Intensive
Theresa Idea
Fajita Idea
Cheetah Idea
Suggestion Collective
Interesting Ideology
Ina Idea
KeyIdea
Mind Co
Electronic
The Least
Ballerina Idea
Mathematical Informatics Collective
The Powerful
Revolutionary Concept Co
Pest Operational Pro
The Complex

Creative idea management software name ideas

Organizational Pro
The Novel Concept
Strange Estimation Collective
Mere Melodic Theme Collective
Compute Collective
Stairwell Software
Careful Managment Place
Sustainable
FundamentalIdea
Estimation Group
Concept Collective
People Idea
Cheetah Idea
DominantIdea
Unprepared Software
The Very
Suggestion Collective
Computing Group
The Basic Musical Theme
FaintIdea
Aquavit Management
The Better
The Dominant
The Essential Theme
The Special
Correct Melodic Theme
The Vague
The Interesting
Clearer Estimation Collective
HappyIdea
Advantages Management
Theme Collective
Definite
Mail
ClearerIdea
Therapeutic Manager Group
On the web Software
Preconceived
General Melodic Theme Pro
Embedded Software System Co
Accurate
Purpose Application
RoughIdea
Interesting Imagine
Accurate Mind Co
Industrial Direction Trading Co
Basic Musical Theme
Novel Concept Group
Shelf Summarizer
Nila Idea
Better
Medical Maintenance
Patient
The Conventional
Electronic Tool Group
Melodic Theme Place
Oriented
Slightest Concept
Wonderful Notion Group
Splendid Mind
BasicIdea
Adequate Concept Collective
The Top Manager
Exact Concept Pro
Vaguest Mind
BrilliantIdea
MainIdea
The Grand
Antivirus
Complex Melodic Theme Pro
Interesting Mind Place
Splendid Thought Pro
BasicSoftware
Statistical Systems
Interesting Inkling
Remotest Concept Pro
The Crazy
Essential Melodic Theme Spot
Specific Spooler
Middle Maintenance
Better Estimation
Level
Simple Estimation Spot
Diagnostic Firmware Spot
Ideal a Idea
The Excellent Theme
The Main
Crazy Melodic Theme Spot
Packaging Management
Same Concept Pro
Interesting Mind Group
Estimate Group
Strange Approximation Trading Co
Applications Pro
Most Compute Place
Reusable
Absurd
Abstract Approximation
Popular Compute
The Effective
Musical Theme Group
Revolutionary
Interactive Informatics Spot
ExactIdea
The Shelf
The Rough
Definite Thought Group
Preconceived Concept Collective
The Intelligent Programming
Clearer Melodic Theme
Ideas Idea
Fair Approximation
The Solid
Absurd Estimation
Preconceived Musical Theme Spot
ComplexIdea
Fajita Idea
Brilliant Melodic Theme
Rough Melodic Theme Collective
Lisa Idea

Learn more about starting an idea management software:

Where to start?

-> How much does it cost to start an idea management software?
-> Pros and cons of an idea management software

Need inspiration?

-> Other idea management software success stories
-> Marketing ideas for an idea management software
-> Idea management software slogans

Other resources

-> Idea management software tips

Funny Idea Management Software Names

Better Approximation Collective
Industrial Direction Trading Co
The Better Approximation
The Interesting Thought
Basic Estimation Co
Standard Soft
Concept Place
Based Compute Spot
Bright Notion Place
Middle Monitoring
Instructional Firmware Spot
Vague Melodic Theme Collective
The Numerical
The Middle
Statistical
Theme Collective
The Intelligent Programming
The Key
FreeSoftware
Computing Place
ProcessingSoftware
Ideal a Idea
Tina Idea
NewIdea
TopManagement
Thesis Idea
Fair
BrightIdea
Central Musical Theme Trading Co
Accurate Approximation Spot
Estimate Spot
Middle Maintenance
The Bad
The Slightest
The Remotest
The Good
The Happy Concept
Managerial Pro
Strange Melodic Theme Spot
Medical Monitoring
Notion Pro
Avocat Management
Special Firmware Pro
Excellent Melodic Theme Group
Adequate Concept
Mgmt Group
The Email Computing
Paprika Idea
UrbanManagement
The Wonderful Mind
Applications Place
Interesting Imagination
Thought Collective
BetterIdea
Diagnostic Firmware Spot
Shelf Summarizer
Original Concept
Statistical Software System
Shelf Soft
Correct Melodic Theme
Wonderful Concept Trading Co
OrganizationalManagement
CrazyIdea
Mattina Idea
The Instructional
Approximation Co
Simple Musical Theme Spot
Clear Estimation
Vaguest Estimation Place
Standard Software System
Exact
The Appropriate
The Abstract Theme
AccurateIdea
The Windows
Fundamental Mind
The Splendid Estimate
The Organizational
MultimediaSoftware
The Party
The Whole Suggestion
Original Estimation Co
The General
General
BasicSoftware
Precise Estimate Collective
Interesting Initiative
Theme Co
Informatics Collective
Quality
Acknowledgement Management
Pirated Applications Pro
ShelfSoftware
Faintest Concept Group
General Mind Group
Rough Melodic Theme Collective
Concept Trading Co
Level Informatics Place
Brilliant Melodic Theme
Basic
Based Stewardship
The Central Estimation
Exact Concept Pro
Tween Idea
Brilliant
Same Approximation Co
The Novel Concept
The Senior
Operational Co
Approximation Spot
Electronic
The Judicious Stewardship
BadManagement
Mgmt Trading Co
Careful Managment Place
The Coastal
The Special
Mere Melodic Theme Collective
Pita Idea
Complex Melodic Theme Pro

Cool idea management software name ideas

Bad
The New
New Suggestion
The Internal
Sustainable
The Excellent Notion
Good
Postoperative Managers Collective
Instead Software
Bright Melodic Theme Trading Co
Musical Theme Group
The Erroneous Estimation
Complex Theme
Correct Notion Collective
Original Approximation
TopManagement
Least
Remote
Computer Place
Special Systems
The Advanced Firmware
Thought Collective
Excellent Melodic Theme Group
Grand Notion Co
The Fair
The Accurate Approximation
Original Thought Group
Application Spot
Same Approximation Co
Operational Co
Preconceived Notion
Interesting Approximation
The Internal Manage
Organizational Mgmt
SimpleIdea
Athena Idea
The Powerful
Rita Idea
Remotest Mind
Main Estimate
Estimate Trading Co
The Rough Musical Theme
ExactIdea
Good Approximation
Least Approximation Place
Wrong Thought Collective
Use Application
The Multimedia Hardware
Inadequate Management
GeneralIdea
The Conventional
Abacist Management
Complex Estimation Spot
The Better Musical Theme
Manage Group
Approximation Co
Splendid Mind
Stress Managing Pro
Top Managerial
Faintest Concept
Grand Melodic Theme Collective
OriginalIdea
The Customized
Conventional Compute Place
Mind Trading Co
Excellent
PestManagement
Splendid Theme
Theme Trading Co
Theme Place
SustainableManagement
Grand Melodic Theme Pro
Cnn Software
Embedded
Internal Managment
FiscalManagement
GenericSoftware
Reason Idea
The Essential Musical Theme
Adequate
The Splendid Suggestion
The Happy Estimation
FreeSoftware
Absurd Musical Theme
AdequateIdea
Wonderful
Vague Melodic Theme Collective
Manager Trading Co
Lisa Idea
On the web Software
Bare Notion Spot
Intensive
Revolutionary Thought Pro
Wonderful Concept Trading Co
The Patient
The Complex Notion
Statistical Applications
Slightest Concept
Interesting Invention
ExcellentIdea
Same Concept Trading Co
Nina Idea
Main Mind Pro
Clear
Fundamental Approximation
The Windows
The Overall Managerial
The Judicious Stewardship
Interesting Thought
DietaryManagement
VeryIdea
Grand Melodic Theme
Rational Managers Co
Theme Co
Therapeutic Manager Group
WiseManagement
The Organizational
Preconceived Estimation Place
SlightestIdea
The Public

Unique idea management software name ideas

The Party
Email
The Adaptive Manager
The Excellent
The Erroneous Concept
InterestingIdea
Revolutionary
Estimation Spot
The Prudent
The Rough
Informatics Co
Computing Co
EndSoftware
Medical
Level Informatics Place
DominantIdea
Schema Idea
Slightest Suggestion Spot
Rica Idea
Simple Estimation Pro
Advantages Management
New Estimate
Cheetah Idea
Lila Idea
Same
Fundamental Concept
General Melodic Theme Place
CriticalSoftware
The False Estimation
Mind Pro
Quality Software System
Mathematical Informatics Collective
The Central
Mere Thought
Margarita Idea
Applications Pro
Revolutionary Concept Place
Appetent Management
The Standard Computing
Clear Approximation
Basic Musical Theme
Special Software System
The Bright
Operational Applications Spot
The Bright Concept
Distinct Estimation
Industrial Direction Trading Co
Strange Theme Trading Co
Software System Pro
The Fundamental
False Estimate Group
Recalcitrant Management
Wonderful Concept Spot
Mgmt Spot
Surgical Managment Collective
Faint Mind Collective
FaintestIdea
Instructional Firmware Spot
General
Terminal
Pita Idea
Good Concept Group
Robina Idea
CorrectIdea
Mind Collective
Musical Theme Place
Fundamental Mind
The Same Concept
Grand Theme
Simple Melodic Theme Spot
Precise Musical Theme
Middle Managers
The Embedded Hardware
Rough
Dispassionate Management
Middle Mismanagement
The Absurd Estimate
Pirated Programming Place
Applications Co
The Dominant Thought
The Professional Organizational
Mere Melodic Theme Spot
Abstract Estimation Pro
Grand
DefiniteIdea
Dina Idea
Wonderful Thought Pro
Jemima Idea
New Thought Trading Co
Bad Estimate Spot
Preconceived Musical Theme Spot
Administrative Managment Spot
The Clear Concept
Wise
OrientedSoftware
Mgmt Collective
Excellent Theme
Same Estimation Pro
Precise Theme Collective
The Original
The Wonderful
Shelf Soft
Complex Thought Pro
Mattina Idea
Melodic Theme Collective
Industrial Managment Group
Essential Melodic Theme Spot
The Key
Developed Tool Co
Organizational Pro
KeyIdea
Estimation Group
Reusable Firmware
Tina Idea
Crazy
The Appropriate
Mind Place
The Mail
Exact Approximation
Accurate Approximation Spot

Cute idea management software name ideas

Catalyst Management
FundamentalIdea
Exact
The Operative
Eureka Idea
Specific Spooler
The Suitable
The Compatible Firmware
The Specific
Thesis Idea
The False
Interesting Implication
Computer Trading Co
MultimediaSoftware
PreciseIdea
The Whole
Exact Concept Pro
Specific Software System
Wrong
Vaguest Mind
Simple Thought Co
Abstract Theme Group
General Concept
The Clear
Wonderful Thought
Complex Melodic Theme Pro
Better Approximation Collective
AdministrativeManagement
Main
Suggestion Collective
Statistical Computing
Least Estimate Pro
The Precise
The Faint
Manager Group
Least Thought Co
The Bare
Rough Melodic Theme Collective
The Clearer
The Key Mind
Computing Place
The Operational Computing
SpecialSoftware
The Key Notion
The Interesting Thought
Middle Monitoring
Applications Place
NovelIdea
The Correct Notion
HappyIdea
Revolutionary Notion Co
The Vaguest
Estimation Trading Co
The Middle
Popular Compute
Katrina Idea
The Slightest
EducationalSoftware
Remotest
BasicSoftware
Managment Co
BadManagement
Exact Notion
EmailSoftware
The Essential Theme
The Appropriate
Concept Group
Melodic Theme Co
The Splendid
Statistical Software System
The Vague Estimate
New
Better Estimation
Coastal
BareIdea
Ideal a Idea
Fiscal
True Estimate Trading Co
Remotest Concept Pro
Melodic Theme Group
SplendidIdea
Ideas Idea
Interesting Intention
Correct Estimate Trading Co
Thought Pro
Bare Mind Pro
Faintest Suggestion Pro
Current Application Trading Co
Hardware Collective
The Macroeconomic
Organizational Place
Tool Trading Co
Mina Idea
The Preconceived
The General
Pest Operational Pro
The Essential
Preconceived
The Senior
Same Estimate Group
Hardware Spot
Central Musical Theme
Clearer Approximation Pro
True Estimation Place
The Interesting
Managerial Pro
Informatics Collective
Solid Managment
Very
Purpose Application
Visa Idea
Bad Suggestion Pro
Computing Spot
Absurd Musical Theme Pro
Crazy Musical Theme Trading Co
Notion Collective
The Wrong
False
Bright
Embedded Software System Co

Clever idea management software name ideas

Novel
Organizational Co
WholeIdea
The Interactive Compute
The Adequate Melodic Theme
Fair Suggestion
Antivirus
PopularIdea
The Professional Operational
OverallManagement
The Basic
Concept Trading Co
Special Synapta
Malicious Computing Pro
Clear Estimation
Distinct Melodic Theme Trading Co
Interesting
Simple Estimation Spot
The Preconceived Notion
The Mathematical Computing
Medical Maintenance
The Email
Clearer Notion Pro
The Same
Vague Melodic Theme Place
Conventional
Electronic Tool Group
General Melodic Theme Collective
Estimate Spot
The Least
Accurate Mind Co
DistinctIdea
ExpensiveSoftware
Better
Subpoena Idea
Suggestion Spot
Abstract
Absurd
Friendly Compute Collective
Quality
Basic
Middle Managing Group
Middle Maintenance
RevolutionaryIdea
Editing Tool
The Numerical
The Shelf
OrganizationalManagement
Accumbent Management
The Happy Concept
Complex Musical Theme
Statistical Systems
Slightest Thought Co
Additional
AbsurdIdea
The Novel Concept
Estimation Collective
Based
Level Hardware
Windows Computing Collective
The Basic Musical Theme
The Distinct Notion
Strange Estimation Collective
The Better Approximation
Nonoperative Stewardship
Interesting Suggestion Place
SameIdea
Suitable Systems
The Executive
Brilliant
Wrong Musical Theme Pro
Wonderful Notion Group
Estimate Group
The Intensive Organizational
The Good
The Friendly
Original Estimation Co
LeastIdea
Expensive
Erroneous Estimate Group
Fundamental Notion Place
Clearer Estimation Collective
Statistical Srx
The Statistical
Slightest Approximation Spot
Crazy Melodic Theme Spot
Macroeconomic Monitoring
The Basic Suggestion
Central Musical Theme Trading Co
Medical Mismanagement
Fair Melodic Theme
Same Concept Pro
The Abstract Theme
Macroeconomic Maintenance
Faint Notion Group
Sacrament Management
Concept Spot
Arena Idea
Specific Compute Place
The Intelligent Programming
Splendid Thought Trading Co
Very Suggestion
Process Software
Basic Suggestion Trading Co
Very Thought Place
Simple
Key Melodic Theme Collective
Participative Managerial
Shiva Idea
Electronic
Proprietary
Estimate Collective
The Medical
ClearIdea
The Absurd
Estimate Pro
Tequila Idea
BrightIdea
EssentialIdea
BetterManagement

Best idea management software name ideas

The Correct
Specialized Spooler
The Vague
StrangeIdea
Theme Group
FaintIdea
Thought Group
The Splendid Mind
The Exact Suggestion
Basic Musical Theme Co
Interesting Ideology
Tortillas Idea
Mere
Grand Mind
Software System Collective
The Top
Compared Software
Oriented Computer Place
The Exact
The Solid
EconomicManagement
Accurate Notion Pro
Vaguest
Embedded Informatics Co
Simple Musical Theme Spot
Mere Concept
Computing Group
Exact Mind Spot
Oriented
Good Melodic Theme
The Complex
Popular Mind Co
Vague
Thought Spot
Fair
BrilliantIdea
Urban
Grand Estimate
Bright Suggestion Co
Suggestion Pro
Novel Thought Place
Wrong Musical Theme
PopularSoftware
The Fair Estimate
Absurd Estimation
True Notion Trading Co
The Better
Precise Estimate Collective
Intransigent Management
Slightest
Novel Concept Group
Distinct Estimation Group
The True
The Remotest Approximation
Operational
The Scientific Mgmt
Museum Idea
Accurate
Fajita Idea
Erroneous
The Central Estimation
Stairwell Software
Software System Place
Thought Place
Correct Thought Group
Adequate Theme Co
The Very Musical Theme
Exact Thought Trading Co
The Popular
Estimation Pro
Key Managing Pro
Managers Spot
Macroeconomic Managing
The Revolutionary
Adequate Management
Nightmares Software
Revolutionary Thought Co
The Brilliant Approximation
Good Musical Theme Place
Bad Suggestion Trading Co
BasicIdea
Level
Coliseum Idea
Editing
ErroneousIdea
The Instructional
Definite Thought Group
Splendid
SpecificSoftware
Pirated
Simple Notion Place
The Brilliant
General Mind Group
Operative Managers Co
MainIdea
ComplexIdea
The Bright Estimate
The Bright Theme
Interesting Mind Group
Paprika Idea
The Preconceived Approximation
Leda Idea
Nila Idea
PatientManagement
Generic Computer Trading Co
Software dev Software
The Expensive Software System
Faintest Estimation Group
The Antivirus
Suitable Tool
Abstract Approximation
Special Summarizer
Interesting Estimate
The Very
The Happy Notion
The Bare Mind
The Effective
Notion Place
Oliva Idea
The Remotest

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Idea Management Software:

Simple is always better

This means a few different things. Your idea management software name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your idea management software:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Idea Management Software: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile