1,000+ Best Home Building Company Names

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Updated: June 10th, 2025

So, you've come up with the perfect home building company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your home building company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best home building company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your home building company.

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Ideas

Catchy home building company name ideas

Bricks
We Make It
Innovate
Superior
Big Picture
My Home
Lets Make it
Vital Homes
Supernatural
The Creator Co.
Happy Home
Delight
Wordily
Sheltered
Dream Quarters
Dream Residence
The Condos
Family Circles
Dream Establishment
Your Habitat
Homelike
Initiate
Significant
Cultural
Stick
Showcase
Identified Builders
Fabricated Homes
Assigned
Home developers
Patient Builders
Outline
Encircle
Better Buildings
Indicated Builders
You Dream Home
The Infer Contractors
Charge Builders
Harmonized Builders
Master Builders
Better Contractors
Construct Better
Center
The Advance Builders
Perfect Contractor
Blossom
Assemble
Building Pioneer
The Civilized Builders
Better Make
Your Home
Renovators
Modern Builders
Special Homes
Higher Building
Your Local Builder
The Concrete Expert
Power Craftsman
Artistry
Authentic Builder
Skilled Architecture
One Built
The Creative Master
Qualified Renovator
Original Builder
Bob With His Builders
Contemporize Art
Collective Contractor
The Turner
Able Builders
Generalized Builders
Your Local Contractor
Civilized
The Octal Creators
The Mere
LargestBuilder
Real Entrepreneur Collective
The Fraudulent
DanishArchitect
Mason Spot
The Registered Designer
The Client
The Divine Design
The Enthusiastic Mason
Prominent Architectural Co
BaroqueArchitect
Entrepreneur Pro
Associate Developer Pro
Prominent Manufacturer Pro
CreativeArchitect
Talented Architecture Group
ModernBuilder
The Civilian Supplier
Worker Spot
Tracker Contractor
Bridge Bridge Player
Design Spot
The Skilful
Concrete Claimant
Matter Contractor
The Landscape Design
The Ingenious Master
The Principal Employer
Manufacturer Group
The Concrete
Time Construction
CelebratedArchitect
EnterprisingBuilder
Competent Company
Irish
Senior
Mound Detergent Builder
Contractor Trading Co
Contractor Group
Morale Constructor Pro
Expert Developer Co
Civilian Contracting
Brilliant Engineer Place
Mechanical Construction
OfficialArchitect
The Known Design
Design Co
Consider Builder
MedievalBuilder
Known Supplier Co
Landscape Designers Spot
FrenchArchitect
The Main
Skilled Designers Spot
Principal
Constructor Group
Outstanding
The Foolish
Baxter Contractor
Bridge Brick Up
The Enterprising Erector
Excellent Contractor Place
Silhouette Architect
The Wealthy Architect
Civilian Construction
Austrian Animator
WiseBuilder
Constructor Spot
Bidder Co
Rich
Qualified Craftsman
Concrete Contracting
Civilian Consultant
Wealthy Integrator
The Associate Designer
Competent Chouinard
Great

Creative home building company name ideas

Cracker Contractor
Nominated Employer Pro
Private Entrepreneur Pro
FavouriteArchitect
The Prudent
Austrian Animator
Experienced Entrepreneur Trading Co
Builder Pro
Civilian Company
Manufacturer Group
Client Contracting
GeneralContractor
RoyalBuilder
Body Building
English Contractor Place
Successful Architect
MainContractor
Speculative Contractor Collective
JerryBuilder
Born Design
Architecture Spot
Pastor Contractor
The Gothic
Excellent Craftsman Co
FraudulentContractor
Able Alvar Aalto
Supreme Engineer Spot
Distinguished Developer Pro
Noted
Creative
The English Designer
Eminent Developer Co
Greatest Integrator
The Enterprising Erector
Enterprising
Contracting Co
Finnish Engineer
Skilled Mason
Famous Contractor Co
Main
ReliableContractor
The Reputable Contracting
Bridge Bodybuilder
Worker Place
Distant Habitation Pro
OutstandingArchitect
Apex Architect
General Worker Co
Morale
Key
RealBuilder
Filmer Builder
Prominent Manufacturer Pro
Nominated Supplier Pro
Wise Contractor
NotedArchitect
Civilian
The Biggest Construction
PrivateBuilder
Practical
Original Entrepreneur
The Eminent
Subcontractor Place
Supreme Architectural Place
Humble Base Trading Co
Original Integrator Pro
Permanent Habitation
The Client Construction
Defaulting
Practical Integrator
Body Broker
The Speculative
Qualified Construction Trading Co
Mrs Erector
English
Creative Engineer Pro
Contracting Pro
Austrian Architecture
Successful Firm Group
Sub Subcontractor
The Independent
Matter Contractor
AverageBuilder
Manufacturer Pro
Unknown
Integrator Pro
Client Bidder Group
The Retired Contracting
Bridge Bricklayer
Bridge Buyer
Prudent
The Road
Northwest Architect
Family Collective
Client Subcontractor Pro
Fraudulent
President Architect
The Enthusiastic Mason
The Registered Designer
Classical
The Reliable Firm
Prospective Construction Collective
Able Aeronautical Engineer
Divine Construction
The Professional
Able Artisan
After Contractor
Florentine Craftsman
Programmer Contractor
The Set
Retired Erector Group
Dilger Builder
The Local Builder
Architecture Pro
The Dutch
Civilian Contracted
The Spanish
Successful Construction Trading Co
Electrical Architect
Irish
The Responsible Subcontractor
The Greatest Designer
The Principal Builder
Active Erector
Carpet tech Architect
Prosperous
Client Claimant
State Erector Pro
Wise Mason
Swiss
The Favored
Roman
The Sole Contractor
Classical Contractor Spot
Bridge Detergent Builder Collective
The Practical Contractor
The Principal Craftsman
Worker Pro
The Civilian Supplier
Civilian Firm Trading Co
Spanish Developer Co
Manufacturer Co
Prominent Architectural Co
Licensed Architectural Pro
Talented Master Trading Co
UnknownBuilder
Irish Mason Pro
Prime Employer Place
Excellent Designer Co
Prospective
ProlificBuilder
PrivateContractor

Learn more about starting a home building company:

Where to start?

-> How much does it cost to start a home building company?
-> Pros and cons of a home building company

Need inspiration?

-> Other home building company success stories
-> Marketing ideas for a home building company
-> Home building company slogans

Other resources

-> Home building company tips

Funny Home Building Company Names

The Licensed
Subcontractor Pro
Bridge Bridge Player
EminentBuilder
Prolific Manufacturer Co
The Organ
Famous
The Wealthy Architect
Century Master Pro
ReliableContractor
Time Constructor Collective
Federal Contracting Spot
Civilian Champion
The World
Construction Collective
The Registered
RoadBuilder
The Favored
Dear
Design
Associate Alvar Aalto
Designer Spot
Active Developer
Associate Architecture
Master Spot
Experienced Design
The Florentine
Civilian Construction
DivineArchitect
The Skilled Developer
The French
BritishArchitect
Designer Collective
LocalContractor
Client Consultant
Bidder Pro
The Senior Master
The Biggest Construction
Biggest Contracting
Successful Firm Group
The Mere
Favorite
Principal Mason Collective
Powerful Manufacturer Trading Co
Skilled Designers Spot
The Professional
The Largest
DistinguishedArchitect
Greatest Contractor
Dilger Builder
Austrian Architecture
The Enterprising
Outstanding
Austrian Artisan
Singer Builder
Design Co
Design Spot
ProlificBuilder
Real Entrepreneur Collective
Divine Construction
Cracker Contractor
NotedArchitect
Body builders Builder
Bridge Brickmaker
Actors Contractor
The Body
Happy Homeland
Unscrupulous Builder Co
AbleArchitect
Honest
Marmoset Architect
Single Builder Place
CityBuilder
Principal
Constructor Spot
Competent Engineer Place
Austrian Archeologist
Distant Habitation Pro
Architectural Co
Client Subcontractor
Hiller Builder
Developer Group
Erector Pro
Qualified Engineer Trading Co
Creative Architecture
The Prime Worker
Noted
Winning
ExcellentArchitect
Skilled Contractor
Royal Entrepreneur Place
Designers Place
Worker Spot
Celebrated Construction Collective
Speculative
ResponsibleContractor
Filmer Builder
Bridge Bodybuilder
Family Collective
The Skilful Architectural
Prominent Erector Pro
Concrete Company
OperativeBuilder
SupremeArchitect
Electrical Subcontractor Co
Body Businessman
The Known Constructor
GothicArchitect
The Practical Contractor
Worker Place
YoungArchitect
The Original Developer
Mighty
Worker Co
Competent Erector
The Born Craftsman
EnglishBuilder
Engineer Spot
English Constructor Collective
Craftsman Collective
Speculative Developer Trading Co
Platter Contractor
The Electrical
Speculative Manufacturer
SkilfulBuilder
The Expert Developer
Client Concessionaire
Design Trading Co
The Principal Employer
Experienced Constructor
Mason Place
Creative
The Dear
The Unlicensed Architect
Successful
Private Mason
Retired
Programmer Contractor
Principal Integrator Co
Mere Erector
Supreme Architecture
Successful Design
SingleContractor
Prominent Developer Spot
Private Developer Place
Modern
The Jerry Detergent Builder
The True
The Typical
Foremost
The Scottish Craftsman
Enthusiastic Detergent Builder

Cool home building company name ideas

Experienced Construction
Registered Architecture Collective
The Wise
Bridge Broker
Irish Erector Co
Northwest Architect
Answer Contractor
Florentine Engineer
Skilled Designers Spot
Original
The Ordinary
The Enterprising
Pastor Contractor
The Prominent
Associate Alvar Aalto
Main Worker Trading Co
Outstanding Craftsman Group
The Gothic Detergent Builder
Austrian Acoustician
Austrian Artisan
Erector Place
Instructor Contractor
Fraudulent Firm
Great Designer
Qualified Construction Trading Co
The Famous Contractor
Associate Architectural
Client Contracted
The Landscape
ClassicalArchitect
LargestBuilder
The Associate Designer
Entrepreneur Place
Able Architectural
Contracting Co
Celebrated
KnownContractor
Scottish Architectural
Qualified Developer Group
LocalContractor
The Responsible Subcontractor
Ordinary Erector Group
The Prospective
Design Trading Co
Able Adolf Loos
Successful Contractor Place
The Brilliant
ProlificBuilder
ProminentContractor
Electrical Architect
The Wealthy Subcontractor
Rapper Contractor
The Outstanding
Prudent Worker Collective
Heavenly Household
ConcreteContractor
Wise
The Mighty Contractor
Successful Architect
Civilian Company
British
Iller Builder
Mason Place
The Mere
The Largest Firm
ResponsibleContractor
Prominent Manufacturer Collective
EnglishArchitect
Programmer Contractor
Main
Nominated Supplier Pro
Worker Place
Disaster Contractor
Civilian Contract
The Largest
Contractor Pro
Trained
OutsideContractor
Rich Firm Spot
Craftsman Group
The English Designer
Private Mason
Prominent Erector Pro
Qualified Engineer Trading Co
Average Developer Spot
Able Acoustician
The Civilian
The Principal Manufacturer
Mechanical Supplier Pro
Organ
Favorite Construction
Integrator Pro
Century Craftsman
Civilian Consultant
Developer Collective
Client Bidder Group
Outstanding
Excellent Craftsman Co
Independent Contracting Group
Favourite Design Co
Royal Entrepreneur Co
Civilian Builder
The Humble
Retired Employer Place
The Main Construction
The Reputable
Sole
The Sub
Craftsman Spot
Creative
Active Entrepreneur
The Private
MainContractor
Linebacker Contractor
The Client
Trained Master Group
Qualified Bidder Spot
Weirder Builder
Bidder Co
Modern Designer
Experienced
Chief Designer Co
Local Integrator
Supplier Collective
Bidder Builder
Greatest Entrepreneur
Foremost Contractor Collective
Celebrated Constructor
The Century
The Prime
Ingenious
Austrian Architectress
The Royal Manufacturer
ProminentArchitect
The Registered Construction
Classical
Gothic Architectural Co
Client Construction
The Skilled Developer
The Retired Architect
GreatArchitect
The Due Construction
The Prominent Contractor
TimeBuilder
Powerful Manufacturer Trading Co
StateBuilder
Manufacturer Group
Prudent Construction Group
Brilliant Developer Pro
Austrian Archeologist
Body Badigeon
Kilter Builder

Unique home building company name ideas

The Defaulting Firm
FavouriteArchitect
GiftedArchitect
SoleArchitect
WinningContractor
Contracting Place
The Skilful Entrepreneur
NavalArchitect
The Main Designer
The Known Constructor
Architectural Co
The Austrian
Prospective Construction Collective
Creative Architecture
The Principal Builder
Local Construction Group
The Original Engineer
Private Builder Group
FraudulentContractor
Cracker Contractor
Designers Trading Co
Local Integrator Group
Landscape Designers Spot
General Worker Co
Enthusiastic Constructor Place
The Registered Designer
Famous Contractor Co
World Construction Place
Bridge
Ordinary
Original Entrepreneur
Detergent Builder Trading Co
Body Buyer
The Client Construction
Licensed Firm Trading Co
English Contractor Place
Supreme Architectural Place
The Modern
Prosperous
The Reliable
Civilian
GreatBuilder
Successful
BridgeBuilder
Subcontractor Pro
Royal Architectural
Set
Client Contractual
Client Subcontractor Pro
The Experienced Integrator
Single Contracting Co
CompetentContractor
The Speculative
The Honest
SuccessfulBuilder
The Royal
The Foremost Master
ContemporaryArchitect
Brilliant Craftsman Co
Experienced Employer
The Dear
The Successful
Designers Group
The Competent Worker
Associate Antonio Gaudi
Wise Erector Co
Reputable Subcontractor Collective
Wise Mason
Eminent
Born Design
English Designer Trading Co
Cinder Builder
Biggest Construction Pro
SwissArchitect
Speculative Developer Trading Co
Greatest Contractor
The Parental
Associate Architectress
The Gothic Craftsman
Professional Mason Pro
The Senior
Mason Spot
Firm Collective
Young Construction Place
Wise Contractor
RomanArchitect
DistinguishedArchitect
Reliable Employer Trading Co
FlorentineArchitect
MedievalBuilder
SingleContractor
Constructor Trading Co
Independent
Bridge Boatbuilder
Skilled Craftsman
Digest Architect
Construction Group
Defaulting Supplier Pro
Design Spot
Noted Designers Group
Associate Adolf Loos
Bridge Building
The Prime Bidder
Competent
The Outside Engineer
Associate Developer Pro
Unscrupulous Worker
The Brilliant Engineer
RegisteredArchitect
The Greatest Designer
Ideal Base
Time Construction
EminentArchitect
Childers Builder
Mechanical Architect Collective
Constructor Pro
Client Claimant
GreatestBuilder
Competent Contracted
MechanicalContractor
Winning Engineer Collective
Scottish
Modern Construction Group
Wealthy Supplier
Architect Trading Co
SeniorArchitect
Competent Erector
Registered
The Major
CityBuilder
Greatest Architectural
Key Master Group
The Known
Employer Trading Co
SkilledArchitect
Forget Architect
True Contractor Trading Co
ReputableContractor
The Operative Erector
The Qualified Construction
Chief Designers Trading Co
Concrete
Hacker Contractor
The Professional Engineer
Wealthy Entrepreneur Collective
The Contemporary
The Senior Construction
Private Entrepreneur Pro
Body
DanishArchitect
Experienced Erector Place
Residential

Cute home building company name ideas

Successful Construction Trading Co
The Separate
Concrete Champion
Road Erector
GothicArchitect
Prospective Manufacturer
JerryBuilder
The Distinguished
The Concrete
The Unscrupulous
Designers Co
Sole Developer Pro
Carpet tech Architect
Honest
The Landscape Construction
Subcontractor Group
The Associate
Architecture Spot
Mrs Erector
Influential Designers
Retired Supplier
Road Entrepreneur
Able Aeronautical Engineer
Dilger Builder
Locomotive Construction Co
The Organ
Represent Architect
Great Designer Group
GreatestArchitect
PracticalBuilder
Bridge Bodybuilder
Austrian Architectural
Contractor Co
The Licensed
Separate Architect Co
QualifiedContractor
Sub
Builder Pro
Enthusiastic
EminentBuilder
Competent Claimant
Austrian Master Group
The Influential
Contracting Spot
The Foremost Architectural
Apex Architect
Successful Design
Employer Spot
Designers Pro
Octet Architect
Contracting Pro
Body Building
Concrete Concessionaire
ScottishArchitect
Licensed Worker Co
Nation
The Unknown
Fraudulent
Retired
RoyalBuilder
Supplier Place
The Key
Private
Dishonest Subcontractor
AverageBuilder
Client
Rich
QualifiedArchitect
Civilian Claimant
Great Manufacturer Co
Practical
The Morale
Principal Constructor Pro
The Locomotive
Civilian Contracted
BaroqueArchitect
Dear
The Florentine
Platter Contractor
Known Supplier Co
Unscrupulous Builder Co
State Erector Pro
The Expert Developer
Separate Worker Group
The Dishonest Engineer
Body Broker
The Able Designer
Spanish Architecture
Excellent Contractor Place
Successful Architectural
Enthusiastic Mason
Professional Supplier
Singer Builder
The Fraudulent Contracting
The Professional Integrator
The Professional
ClientContractor
Senior
The Master
Winning
Employed Builder Co
The Experienced
Time Entrepreneur Co
English Craftsman
The English
Roman
Arpanet Architect
Roman Architectural
Prolific Construction Collective
Constructor Co
The World Erector
The Registered
The Ordinary Detergent Builder
Developer Spot
Enthusiastic Detergent Builder
Client Contracting
Foster Base Pro
Key
Finnish Engineer
Contractor Spot
Associate Artisan
Naval
Able Architectress
SubContractor
English
Separate
Reliable Architect Collective
Active Erector
Prospective Entrepreneur Spot
RealBuilder
Government
Client Company
Qualified Employer Collective
Noted
Wilber Builder
Born Designers Group
Professional Construction
The Principal Detergent Builder
Hilda Builder
Successful Developer
RetiredBuilder
SoleContractor
The Residential Household
Civilian Contractual
Divine Construction
Designer Collective
Engineer Co
Constructor Group
Concrete Contractual
Raptor Contractor
The Typical
Morale Constructor Pro

Clever home building company name ideas

Skilled Developer
Supreme Engineer Spot
Associate Acoustician
Divine Design Collective
Mechanical Builder Spot
Builders Builder
ChiefBuilder
The Unlicensed Builder
Sub Subcontractor
Young
Lacker Contractor
The World
LargestContractor
Irish Detergent Builder
Morale
Chief Entrepreneur Place
Wilbur Builder
Conductor Contractor
The Wealthy
The Ingenious Master
Employer Place
Heavenly Hospice
CompetentBuilder
Matter Contractor
ActiveBuilder
Prominent
Adaptor Contractor
Prominent Detergent Builder Place
Eminent Developer Co
MasterBuilder
Reputable Contracting
Mighty Construction Co
Favorite
The Prominent
The Operative Mason
Integrator Co
Powerful
Swiss Design Group
Royal
The Biggest Construction
ExcellentArchitect
The Independent
Original Manufacturer Trading Co
The Skilful Architectural
Dutch Contractor Trading Co
Prudent
Worker Spot
The Able Developer
Austrian Aeronautical Engineer
The Divine Designer
NotedBuilder
Craftsman Co
Factors Contractor
The Registered Architectural
Fraudulent Bidder Collective
Mere
Employed Firm Collective
The Main Bidder
Excellent
Associate Architecture
Competent Engineer Place
The Experienced Designers
Speculative Integrator Co
PrimeArchitect
Body Businessman
Brilliant
Original Detergent Builder
WealthyBuilder
Local Erector Place
Skilled Contractor
Civilian Firm Trading Co
Civilian Champion
Italian
The Spanish Design
Associate Archeologist
Prime
The Celebrated
Client Subcontractor
The Senior Master
Temporary Dwelling Co
Engineer Pro
FinnishArchitect
The Federal Construction
Wealthy Erector Trading Co
The Wealthy Architect
Government Worker
Civilian Contracting
The Enthusiastic Mason
Body Boatbuilder
Known Construction Collective
Austrian Alvar Aalto
The Famous
Family Collective
Silber Builder
Able Alvar Aalto
The Great Mason
The Unlicensed Architect
Distinguished Developer Pro
RenownedArchitect
OutstandingArchitect
Integrator Trading Co
Divine
Skilled
Chief Developer
The Practical
Austrian Animator
The Roman Designers
Humble Base Trading Co
Powerful Erector
Actors Contractor
Competent Company
Supreme
Civilian Construction
GreekArchitect
Circumvent Architect
AustrianArchitect
Wealthy Bidder Spot
Client Concessionaire
Scottish Design
Employed Subcontractor Place
Worker Co
The Fraudulent
Subcontractor Trading Co
Prominent Manufacturer Pro
OrganBuilder
Speculative
The Chief
Official
The Successful Worker
Chief Design Trading Co
Single Builder Place
TalentedArchitect
The Skilled
Contractor Trading Co
Practical Detergent Builder Trading Co
The Road
Able Architecture
Registered Developer
YoungArchitect
The Principal Craftsman
GeneralContractor
OperativeBuilder
Greatest Design Pro
Firm Place
The Time
World
Chief
Separate Builder
ExpertBuilder
Constructor Collective
Wise Manufacturer Co
Employed Construction

Best home building company name ideas

Unlicensed
Welcome
Guilders Builder
The Responsible
Wise Constructor Trading Co
The Jerry
Nation Detergent Builder
Constructor Place
Greek
Unknown
The Born Craftsman
Subcontractor Place
SupremeArchitect
Due Construction Trading Co
Snatcher Contractor
Skilled Mason
Bridge Businessman
The Dutch
The Senior Designers
Mighty Integrator Trading Co
Detergent Builder Co
The Greek
Famous
Able
OriginalArchitect
Great Master Place
Distant Habitation Pro
The Italian
Electrical Subcontractor Co
Prominent Developer Spot
Successful Contracting Group
The Competent
Chatter Contractor
Modern
The Scottish Craftsman
Talented Master Trading Co
Qualified Craftsman
EnglishBuilder
ItalianArchitect
Electrical
Greek Construction Pro
Entrepreneur Group
Professional Master Spot
The French
SkilfulArchitect
CelebratedArchitect
The Original
General
Successful Contractor Co
Great Contractor Group
Skilful Construction Group
Average Detergent Builder Trading Co
The Renowned
Great Construction Trading Co
Bridge Detergent Builder Collective
Mason Co
Spanish Developer Co
Heavenly Hometown
Competent Construction
Electrical Bidder Place
Foremost
Biggest Contracting
Influential
Greatest Developer Place
Professional Employer
Experienced Erector
GothicBuilder
Able Archeologist
TrueHome
AbleArchitect
EnterprisingBuilder
Roman Designers Spot
Reputable Builder Spot
Swiss
CenturyArchitect
Locomotive Integrator
Divine Contractor
The Independent Supplier
RussianArchitect
RoadBuilder
Contractor Place
French
Developer Place
NominatedContractor
Real Entrepreneur Collective
Mason Trading Co
The Local
Erector Spot
RichContractor
Construction Collective
Contempt Architect
Cadet Architect
SuccessfulArchitect
The Professional Supplier
OriginalBuilder
Reputable Architect Co
The Century Design
Laughter Contractor
Nice
Excellent Engineer
Private Plate Spot
Manufacturer Pro
Organ Construction
The Registered Developer
Expert Developer Co
The Original Developer
Started yet Architect
CompetentArchitect
Concrete Consultant
Associate
The Defaulting Subcontractor
Craftsman Collective
Florentine Design
The Private Builder
Architecture Pro
Retired Erector Group
Design Collective
Landscape
Celebrated Erector Collective
The Sole Contractor
The Jerry Detergent Builder
Bridge Badigeon
The Local Builder
Prudent Contracting Group
The Principal
PrivateContractor
Permanent Habitation
ForemostArchitect
Separate Subcontractor Collective
The Registered Craftsman
Professional
Great
The Story House
Classical Contractor Spot
Developer Pro
The Practical Contractor
Defaulting Architect
Mason Group
Separate Firm Trading Co
Royal Entrepreneur Place
FrenchArchitect
Architect Collective
Design
Sole Bidder Pro
DivineArchitect
Wealthy Firm
The French Developer
The Competent Constructor
Civilian Worker
Bewildered Builder
The Powerful
Wealthy Mason

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Home Building Company:

Simple is always better

This means a few different things. Your home building company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your home building company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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