200 Best Gym & Activewear Business Slogans & Taglines (2024)

Updated: January 19th, 2023

If you’re at all interested in starting a gym wear business, or maybe you already have one and are looking for slogans to improve sales, then you’ll want to read this article.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together a list of 200 Slogans & Taglines For Your Gym & Activewear Business.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Gym & Activewear Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your gym & activewear business

You can generate hundreds of slogan ideas for free using our slogan and tagline generator.

Want to generate your own slogan?
Use our custom slogan generator to find an amazing slogan for your business.
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List of Slogan and Tagline Ideas

Catchy Slogans & Taglines

  • Relax and let us bring your gym wear to you.
  • Be yourself and look great to your workout.
  • Walk-in for trendy gym wear.
  • Stay with us for style.
  • The best feel gym wear.
  • Gym wear that will redefine your personality.
  • Always willing to provide great comfort.
  • Incredible quality as unique as you.
  • Fly away with your gym wear.
  • Exclusive and luxurious gym wear.
  • Buy it, wear it, feel it.
  • Wear gym clothes or stand out of the gym.
  • Gym wear is just like friends.
  • Simple gym wears to match your personality.
  • Inclusive fitness. Exclusive quality.
  • Extraordinary quality. Unique gym wear.
  • Smart gym wear. Everyday wearing clothes.
  • Refined gym wear for the discerning taste.
  • For gym wear as exclusive as you are.
  • Wearing well is a form of good manners.
  • Great stock for divine women.
  • Unlock the motivator in you.
  • You fall in love with great gym wear.
  • Your comfort is our only goal.
  • The gym wear you need, the style you crave.
  • The gym wear for the stylish you.
  • Serious gym wear for the seriously stylish.
  • Gym wears for your life.
  • Choose gym wear. Choose style.
  • Gym wear for trending today.
  • The gym wears those talks.
  • Share your trendy gym wear.
  • Helps in changing your personality.
  • A store that sells gym wear.
  • Gym wear of trendy look.
  • Choose wide, choose gym wear.
  • Get your different gym wear.
  • Leading gym wear store in your town.
  • Meets your gym clothing needs.
  • Gym wear is our only language.
  • Sassy look and sassy styled gym wear.
  • A new styled gym wear store.
  • Gym wear that creates a passion for the gym.
  • I am incredibly strong.
  • More muscles than ever.
  • I hate fats.
  • Gimme more muscles.
  • Right weight, right mindset.
  • Nothing is better than lifting.
  • Jump and jacks for dinner.
  • Sweat in style
  • Look good even in the gym
  • Material to soak the sweat
  • Look in shape
  • Workout in style
  • Gear up
  • The complete sporty look
  • Made for your comfort
  • Sporty and comfortable
  • Your body deserves to look good
  • Modify your body in shape with gym wear.
  • The gym wear that fits for her.
  • The quickest way to be in shape.
  • The gym wear leader.
  • The perfect gym wear to lead you to fitness
  • The only clothes that motivate gym wear.
  • The fastest way to an upper shape.
  • Too Fit to leave.
  • Wear it like a Champion.
  • Make yourself fit in gym wear.
  • Wear it or lose it.
  • We change minds.
  • Where fitness comes with gym wear.
  • Combination of health, beauty, and fitness.
  • Willpower knows no hurdles.
  • Workout in your favourite gym wear.
  • Don’t cry, get the best gym wear.
  • You too can wear gym fit clothes.
  • Loved by you for gym wear.
  • Feel at the gym and be yourself.
  • For successful workout.
  • Stay classy in trendy gym wear.
  • Selective gym wear for selective women.
  • Gym wear for every story.
  • Merging gym wear with elegance.
  • Dangerous workout, serious gym wear.
  • Custom- character –gym wear.
  • Giving impeccable gym wear for every body shape.
  • It’s not about gym wear, it’s about fitness.
  • Where sophistication and fitness meet.
  • The classy looking you ever did see.
  • Stay fit and trendy.
  • Get gym addicted to our gym wear.
  • Winning through lifting.
  • The gym that rocks.
  • Real exercise, no jokes.
  • Focus and earn muscles.
  • I eat iron for breakfast.
  • Heavy weights? No problem.
  • Expect nothing but the best.
  • I'll lift forever.

Cool Slogans & Taglines

  • Your helper to fitness main street
  • We are here on our way to a healthier life.
  • Your local gym wear.
  • The gym wear that never dies.
  • Gym wear for women who deserve it.
  • The ultimate gym wear to see the world in.
  • Get exclusive gym wear.
  • Gym wears as unique as you are.
  • A fitness pair for your healthy morning.
  • Gym wear that never goes out of style.
  • Explore your true gym wear.
  • We promise comfort in your workout.
  • High-class exceptional gym wear.
  • Gym wear that is ensured to heat you up.
  • Gym wear with luxury and comfort.
  • Find the fittest gym wear.
  • For the gym people.
  • Unique collectors of gym wear.
  • A true gym wear indulgence.
  • Feel good in our gym wear.
  • Expect more from your gym wear.
  • The original pieces are available here.
  • Feel trendy feel motivated.
  • Express yourself in trendy gym wear.
  • Shop your best gym wear.
  • Get trendy, be bold, be you.
  • Made for your comfort.
  • Trendy from head to toe.
  • Gym wear for a big planet.
  • Gym wear of your taste.
  • Redefine your image.
  • Look sophisticated in classy gym wear.
  • Today is the gym wear day.
  • The wear that leads you-gym wear.
  • Stop dreaming of it, start wearing.
  • Differently you.
  • Wear them as you are already famous.
  • Maintaining standard is our strong suit.
  • Looks awesome when it’s on you.
  • We reveal your hidden dedication.
  • Purchase now or cry later.
  • Be comfortable, be inspired, be right at the gym.
  • Keep it simply trendy.
  • Gym to perfection.
  • Built to lift.
  • Lifting is a way of life.
  • All about fitness, nothing else.
  • Lift not to impress.
  • Active and happy.
  • Running for my life.

Funny Slogans & Taglines

  • A home for the gym wear freaks.
  • Never stop running
  • It is your choice to win
  • Get active and get noticed
  • You can’t out-train a bad diet
  • Training for War, NOT for Looks!
  • Sweat is just fat crying
  • Eat clean, train dirty
  • You can’t stay fit on the couch
  • Fall in love with the gym
  • It’s not a sprint, it’s a marathon
  • Start your week off strong, with a morning workout
  • Muscles are made in the kitchen – so eat your veggies!
  • Weights before dates.
  • My legs are hungover.
  • Hump Day Pump Day.
  • Hustle for that muscle.
  • I don’t sweat, I sparkle.
  • Goal Weight: One Chin
  • Sweat is your fat crying.
  • Squat till you walk funny.
  • Biceps don’t grow on trees.
  • It’s not swagger. I’m just sore.
  • Life is short. Lift heavy things.
  • Squats? I thought you said shots
  • I like big weights and I cannot lie.
  • Sweat like a pig to look like a wolf.
  • If it tastes good, it’s trying to kill you.
  • It’s my workout. I can cry if I want to.
  • Exercise? I thought you said extra fries
  • Exercise! The poor man’s plastic surgery.
  • I’m sorry about what I said during burpees.
  • I’m into fitness. Fit’ness pizza in my mouth.
  • When life knocks you down, do a push-up.
  • Great things never came from comfort zones.
  • Cut carbs? Sure, I can do that… *slices bread.
  • Don’t give up on your dreams. Keep sleeping.
  • Keep your squats low and your standards
  • Sore? Tired? Out of breath? Good… it’s working.
  • Life has its ups and downs. We call them squats.
  • My favourite machine at the gym is the television.
  • I’m always weirdly proud when my pee is clear.…
  • I only work out because I really, really like doughnuts.

Guide: How To Come Up With A Slogan For Your Business

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.


Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your brand.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay


Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.