1,000+ Catchy Fintech Company Name Ideas [2021]

1,000+ Catchy Fintech Company Name Ideas [2021]

So, you've come up with the perfect financial technology business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your financial technology business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ financial technology business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your financial technology business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Financial Technology Business Name Generator

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Ideas

Catchy financial technology business name ideas

  • Graduated from Collective Economics check availability
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  • Present check availability
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  • Currency Group check availability
  • Industrial Finance check availability
  • Nathaniel Finance check availability
  • Other Terms check availability
  • Promotional Finance Collective check availability
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  • 27 1 Finance Pro check availability
  • Legal economic check availability
  • Civil sponsor check availability
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  • Legislative Accounting check availability
  • Comparison check availability
  • Financial Example check availability
  • Place Economie check availability
  • Personal Economic Group check availability
  • Current Finance check availability
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  • Collective Macrofinance check availability
  • Tuesday check availability
  • Financial Ratio check availability
  • Net Financial Ratio check availability
  • Le Pré check availability
  • Spot Economy check availability
  • Collective Economy check availability
  • International spot finance check availability
  • Financial finance check availability
  • Tax finance check availability
  • Largest banking location check availability
  • Promotional investments check availability
  • Collective finance check availability
  • Non-currency check availability
  • New capital check availability
  • Disloyalty check availability
  • Corporate Finance check availability
  • Commercial banking collective check availability
  • Ethical economy check availability
  • Political finance Commercial check availability
  • Investment place check availability
  • Dishonor financial check availability
  • Federal fund check availability
  • New funding check availability
  • Accounting check availability
  • Trade check availability
  • Recent investments check availability
  • Promotion check availability
  • The Poli check availability
  • La Banque Déloyale check availability
  • Pro Military Economy check availability
  • Group Accounting check availability
  • Spot Economics check availability
  • Administrative Trading Co check availability
  • Country wide Financial check availability
  • Le Personnel check availability
  • Corporate banking check availability
  • Spot currency Aver check availability
  • International currency check availability
  • Spot accounting check availability
  • Currency Co check availability
  • Fiscal Budget Co check availability
  • Legal Finance Pro check availability

Creative financial technology business name ideas

  • Social Accounting check availability
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  • Co Finance check availability
  • Banking graduate check availability
  • Stu Monetary Trading Co check availability
  • The Intellectual Economy check availability
  • The Grad Banking check availability
  • Economic Group check availability
  • Non Budgetary Co check availability
  • Intellectual check availability
  • Univer Economy Collective check availability
  • Physical check availability
  • The Legislative Accounting check availability
  • Academic check availability
  • The Fiscal check availability
  • Aver check availability
  • Social Monetary Collective check availability
  • The Economical Investment check availability
  • Disloyal Fiscal Collective check availability
  • The Civil Finances check availability
  • Federal Funds check availability
  • Accounting Co check availability
  • Recent Accounting Co check availability
  • Military Finances Co check availability
  • EconomicFinancial check availability
  • Fiscal Financiers check availability
  • Fiscal Financing Spot check availability
  • Economical check availability
  • Investment Place check availability
  • Administrative Finances Place check availability
  • Psychological check availability
  • Nathaniel Financial check availability
  • Grad Economic Collective check availability
  • The Economical Accounting check availability
  • Social Financing Spot check availability
  • Economy Spot check availability
  • The Professional Financing check availability
  • The Fiscal Banking check availability
  • Anvil Financial check availability
  • Banking Place check availability
  • Monetary Spot check availability
  • GlobalFinancial check availability
  • Fiscal Financing check availability
  • Legislative Finances Pro check availability
  • The Intellectual check availability
  • Financing Pro check availability
  • The Non check availability
  • Legal check availability
  • Actu Fiscal Group check availability
  • Finance Place check availability
  • The Industrial check availability
  • Personal Financing check availability
  • Partial Financial check availability
  • Administrative check availability
  • Micro Accounting check availability
  • Corporate check availability
  • Subpart Accounting Group check availability
  • Federal Funding check availability
  • How check availability
  • International Budgetary Co check availability
  • Corporate Finances Spot check availability
  • Corporate Economic Collective check availability
  • DiplomaticFinancial check availability
  • DishonourableFinancial check availability
  • PromotionalFinancial check availability
  • Fresh Fundraising check availability
  • The Helpful Fiscal check availability
  • Recent Investment check availability
  • Investment Pro check availability
  • Fresh Funding check availability
  • Oth Economy Pro check availability
  • The Based check availability
  • Economic Collective check availability
  • The Federal Economy check availability
  • EconomistFinancial check availability
  • Univer Finances Place check availability
  • The Administrative Monetary check availability
  • Academic Monetary check availability
  • The International check availability

Fun financial technology business name ideas

  • Subsidy Budgetary Pro check availability
  • Commercial Financial check availability
  • Recent Finance Group check availability
  • Actu Monetary Group check availability
  • LegislativeFinancial check availability
  • Disloyal Investment Co check availability
  • The Social Accounting check availability
  • Fiscal Place check availability
  • The Civil Economy check availability
  • Promotional Banking Co check availability
  • Disloyal Finances check availability
  • Net Finances check availability
  • Aver Financing check availability
  • PartFinancial check availability
  • MacroFinancial check availability
  • StuFinancial check availability
  • Aver Budgetary check availability
  • Fiscal Funding check availability
  • Fiscal Financier check availability
  • HowFinancial check availability
  • The Subsidy check availability
  • Your check availability
  • Commercial Economic Place check availability
  • Fiscal Funds check availability
  • Financing Financial check availability
  • The Oth check availability
  • Pineapple Financial check availability
  • Fresh Finance check availability
  • Moral check availability
  • Fresh Funded check availability
  • Pro check availability
  • 27 1 Finances Pro check availability
  • Subsidy Fiscal check availability
  • The Physical Financing check availability
  • 27 1 Investment Co check availability
  • Mansion Financial check availability
  • Dishonourable Economic check availability
  • Federal Fundraising check availability
  • Budgetary Trading Co check availability
  • DisloyalFinancial check availability
  • Accounting Collective check availability
  • Recent Budgetary Group check availability
  • The Non Fiscal check availability
  • Psychological Economy Place check availability
  • The Legislative Banking check availability
  • Subpart Economic Collective check availability
  • The Pre Economic check availability
  • Net Financing check availability
  • Social Finance Trading Co check availability
  • 27 1 check availability
  • Promotional Finances Collective check availability
  • Monetary Trading Co check availability
  • Legislative Economic Group check availability
  • The Appli Banking check availability
  • SubpartFinancial check availability
  • Budgetary Group check availability
  • The Federal check availability
  • Military check availability
  • Finances Spot check availability
  • Two Monetary Trading Co check availability
  • The Countrywide Economy check availability
  • PersonalFinancial check availability
  • FederalFinancial check availability
  • Economic Finance Spot check availability
  • Disloyal check availability
  • Legal Finances Group check availability
  • Dishonourable Finances check availability
  • Military Finance Group check availability
  • Current check availability
  • Federal Fiscal check availability
  • International Investment check availability
  • Promotional Economy check availability
  • Macro check availability
  • Bashful Financial check availability
  • HelpfulFinancial check availability
  • AdministrativeFinancial check availability
  • ProFinancial check availability
  • The Military check availability
  • Subpart Financing check availability

Cool financial technology business name ideas

  • Oth Economic check availability
  • Subsidy Finances Co check availability
  • MilitaryFinancial check availability
  • Academic Banking check availability
  • Finances Group check availability
  • Global Finance Co check availability
  • Based Financing Place check availability
  • Sandal Financial check availability
  • The Legal Economic check availability
  • Promotional Finances Group check availability
  • Grad Economic Place check availability
  • International Banking Spot check availability
  • Helpful Fiscal check availability
  • CurrentFinancial check availability
  • Pro Economy Collective check availability
  • Federal Financier check availability
  • IntellectualFinancial check availability
  • Necessary Banking Spot check availability
  • Fresh Fiscal check availability
  • Corporate Budgetary check availability
  • RecentFinancial check availability
  • The Subsidy Fiscal check availability
  • Part Budgetary Place check availability
  • Mantel Financial check availability
  • Stu Finances check availability
  • Intellectual Fiscal check availability
  • Commercial check availability
  • The Global check availability
  • The Subpart check availability
  • FiscalFinancial check availability
  • Political check availability
  • Comparative check availability
  • Macro Economic check availability
  • Legislative Economy Pro check availability
  • Accounting Group check availability
  • Largest Economic Place check availability
  • MiscellaneousFinancial check availability
  • Industrial check availability
  • The Legal check availability
  • Largest check availability
  • Disloyal Economic Trading Co check availability
  • Your Budgetary Trading Co check availability
  • The Economical check availability
  • Non check availability
  • International Monetary check availability
  • Miscellaneous check availability
  • Ample Financial check availability
  • Ankle Financial check availability
  • Finances Co check availability
  • Potential Financial check availability
  • The Countrywide Accounting check availability
  • Federal Funding check availability
  • The Economic Economy check availability
  • The Miscellaneous check availability
  • International Finances Spot check availability
  • Non Financing Collective check availability
  • The Global Finances check availability
  • The Psychological check availability
  • Non Economy Pro check availability
  • Countrywide check availability
  • Fraction Financial check availability
  • YourFinancial check availability
  • Agile Financial check availability
  • Your Finance check availability
  • Passion Financial check availability
  • ActuFinancial check availability
  • BasedFinancial check availability
  • Net check availability
  • Federal Finance check availability
  • ComparativeFinancial check availability
  • The Univer check availability
  • Univer check availability
  • Two Finance check availability
  • Facial Financial check availability
  • Financing Co check availability
  • Commercial Economic Spot check availability
  • Personal Economy Group check availability
  • Handsome Financial check availability
  • The Administrative Finances check availability

Unique financial technology business name ideas

  • Accounting Trading Co check availability
  • Grad Banking Spot check availability
  • Helpful check availability
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  • Federal Accounting check availability
  • Special Financial check availability
  • Necessary check availability
  • Finance Co check availability
  • Corporate Banking Collective check availability
  • The Promotional Fiscal check availability
  • The Micro check availability
  • Dishonourable Finance Place check availability
  • The Subpart Economy check availability
  • Stu check availability
  • EconomicalFinancial check availability
  • NonFinancial check availability
  • MicroFinancial check availability
  • CountrywideFinancial check availability
  • CivilFinancial check availability
  • Substantial Financial check availability
  • Nathaniel Financial check availability
  • Industrial Fiscal Pro check availability
  • The Helpful check availability
  • The Fresh Fiscal check availability
  • The Current Finances check availability
  • Accounting Spot check availability
  • Pre Finances check availability
  • Based check availability
  • Dishonourable check availability
  • Miscellaneous Investment check availability
  • The Economist Finance check availability
  • The Dishonourable check availability
  • Moral Finance Co check availability
  • The Personal Banking check availability
  • The Stu check availability
  • Economic Trading Co check availability
  • PsychologicalFinancial check availability
  • Planet Financial check availability
  • The Commercial check availability
  • Miscellaneous Budgetary check availability
  • Fresh Financiers check availability
  • Countrywide Finances Group check availability
  • Economist Banking Trading Co check availability
  • Administrative Economic check availability
  • Macro Finance Collective check availability
  • Finances Collective check availability
  • Example Financial check availability
  • AcademicFinancial check availability
  • Net Economic Co check availability
  • Cancelled Financial check availability
  • Federal Financiers check availability
  • Finances Pro check availability
  • ThirdFinancial check availability
  • Promotional Fiscal check availability
  • Moral Banking Pro check availability
  • The Grad check availability
  • Banking Pro check availability
  • The Actu Finance check availability
  • Insubstantial Financial check availability
  • Candle Financial check availability
  • Prances Financial check availability
  • Legislative Economy Collective check availability
  • AverFinancial check availability
  • Finance Pro check availability
  • CorporateFinancial check availability
  • The Largest check availability
  • Recent check availability
  • Financials Financial check availability
  • Economist Economic check availability
  • Financing Trading Co check availability
  • Grad Banking check availability
  • Psychological Finance check availability
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  • GradFinancial check availability
  • Economy Pro check availability
  • Fragile Financial check availability
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  • Economical Finance Spot check availability
  • The Comparative check availability

Cute financial technology business name ideas

  • Helpful Financing check availability
  • Fresh Finances check availability
  • Economy Co check availability
  • Banking Spot check availability
  • Mantle Financial check availability
  • Conscious Financial check availability
  • The Actu check availability
  • Subsidy Banking Group check availability
  • Federal Fund check availability
  • Based Fiscal check availability
  • Countrywide Economic Co check availability
  • Banking Trading Co check availability
  • Macro Investment Trading Co check availability
  • Vandal Financial check availability
  • Federal Funded check availability
  • Promotional Investment check availability
  • The Oth Accounting check availability
  • Economy Collective check availability
  • Global check availability
  • The Fiscal Economic check availability
  • The Pre check availability
  • The Disloyal Banking check availability
  • The Current check availability
  • Pro Economic check availability
  • Part check availability
  • Grad check availability
  • Military Finances check availability
  • The Comparative Economic check availability
  • Univer Accounting Pro check availability
  • Comparative Economy check availability
  • The 27 1 check availability
  • Two Fiscal check availability
  • The Civil Economic check availability
  • Social Finance Collective check availability
  • The Third check availability
  • The Non Investment check availability
  • Flannel Financial check availability
  • Part Finances check availability
  • Untangle Financial check availability
  • Monetary Place check availability
  • The Intellectual Economic check availability
  • Fresh Funds check availability
  • Industrial Accounting Co check availability
  • TwoFinancial check availability
  • The Disloyal check availability
  • Fiscal Budgetary Trading Co check availability
  • Promotional check availability
  • Helpful Economic Spot check availability
  • Fresh Financier check availability
  • The Dishonourable Finances check availability
  • Budgetary Co check availability
  • Fiscal Banking check availability
  • The Corporate Fiscal check availability
  • The Legislative check availability
  • Fiscal check availability
  • Necessary Budgetary check availability
  • The Non Monetary check availability
  • Aver Monetary Spot check availability
  • Budgetary Spot check availability
  • The Appli check availability
  • Civil Financing Collective check availability
  • Fiscal Finance Trading Co check availability
  • Industrial Financing check availability
  • Banking Collective check availability
  • Personal Economic check availability
  • Triangle Financial check availability
  • Cancel Financial check availability
  • Military Economy Pro check availability
  • Accounting Pro check availability
  • The Personal Budgetary check availability
  • The Recent Budgetary check availability
  • Non Finance Co check availability
  • Scandal Financial check availability
  • The Macro check availability
  • Legislative check availability
  • The Economic check availability
  • The Civil check availability
  • Commercial Banking Collective check availability
  • The Pro check availability

Clever financial technology business name ideas

  • Part Fiscal check availability
  • The Diplomatic Finance check availability
  • Subpart Investment check availability
  • Social check availability
  • Fiscal Fund check availability
  • Monetary Group check availability
  • Physical Fiscal Spot check availability
  • Net Fiscal Pro check availability
  • Political Financing Trading Co check availability
  • Third check availability
  • How Finances Group check availability
  • Military Banking Pro check availability
  • SocialFinancial check availability
  • The Professional check availability
  • Economist check availability
  • The Economist check availability
  • The Diplomatic Monetary check availability
  • Largest Banking Place check availability
  • Comparative Economy Group check availability
  • Global Budgetary check availability
  • The Legislative Monetary check availability
  • Your Budgetary Co check availability
  • Helpful Economic Collective check availability
  • The Personal check availability
  • Finance Spot check availability
  • Fiscal Fiscal check availability
  • Administrative Finance Trading Co check availability
  • Fresh Fund check availability
  • Administrative Budgetary check availability
  • Fiscal Finance check availability
  • Economist Investment Spot check availability
  • The Academic check availability
  • The Federal Monetary check availability
  • Subsidy Finances Place check availability
  • Civil check availability
  • Hansel Financial check availability
  • Professional check availability
  • The Promotional check availability
  • Global Finance check availability
  • Budgetary Pro check availability
  • Academic Finances Co check availability
  • Grad Accounting Place check availability
  • Counsel Financial check availability
  • Monetary Co check availability
  • Accounting Place check availability
  • Two check availability
  • Two Finances check availability
  • Civil Economic check availability
  • Financing Collective check availability
  • Fiscal Collective check availability
  • Appli Monetary check availability
  • Transaction Financial check availability
  • Ration Financial check availability
  • The Personal Financing check availability
  • The Professional Economy check availability
  • Fresh check availability
  • The Moral check availability
  • Fiscal Finances check availability
  • The Recent check availability
  • Current Accounting check availability
  • Fresh Financing check availability
  • Personal Accounting Trading Co check availability
  • Finance Trading Co check availability
  • Fiscal Fundraising check availability
  • Fresh Funded check availability
  • Recent Fiscal Trading Co check availability
  • Macro Investment check availability
  • Investment Group check availability
  • Micro check availability
  • Miscellaneous Banking Spot check availability
  • Global Banking Trading Co check availability
  • The Physical Economic check availability
  • Subsidy Finances check availability
  • Finance Collective check availability
  • Fiscal Trading Co check availability
  • Emotional Investment Trading Co check availability
  • Monetary Collective check availability
  • Economic Co check availability
  • Appli Finances Trading Co check availability

Best financial technology business name ideas

  • The Corporate Financing check availability
  • Sample Financial check availability
  • Appli Banking check availability
  • Actu Investment Spot check availability
  • The Aver Monetary check availability
  • Professional Finance Collective check availability
  • Helpful Finances Trading Co check availability
  • Handle Financial check availability
  • The Your check availability
  • The Military Economy check availability
  • The Aver check availability
  • Univer Financing Co check availability
  • Economic Pro check availability
  • Countrywide Monetary check availability
  • The Part check availability
  • Stu Banking check availability
  • Circumstantial Financial check availability
  • Fiscal Pro check availability
  • Administrative Economy check availability
  • Personal check availability
  • The Economical Banking check availability
  • Professional Banking Place check availability
  • EmotionalFinancial check availability
  • Economic check availability
  • The How check availability
  • Aver Economic check availability
  • Univer Fiscal Pro check availability
  • PreFinancial check availability
  • Investment Collective check availability
  • Grad Financing Collective check availability
  • Moral Economic check availability
  • The Social check availability
  • International check availability
  • The Political check availability
  • Financing Spot check availability
  • Federal Financing check availability
  • Macro Finance Pro check availability
  • Personal Monetary check availability
  • SubsidyFinancial check availability
  • OthFinancial check availability
  • Economy Place check availability
  • Recent Monetary check availability
  • Fiscal Group check availability
  • The Fresh check availability
  • LargestFinancial check availability
  • Intellectual Finance Trading Co check availability
  • Social Monetary check availability
  • ProfessionalFinancial check availability
  • The Two check availability
  • Commercial Economy check availability
  • Academic Budgetary check availability
  • Monetary Pro check availability
  • The Emotional check availability
  • The Univer Economy check availability
  • The Comparative Finance check availability
  • Pro Finances Pro check availability
  • Economic Spot check availability
  • LegalFinancial check availability
  • Appli Fiscal check availability
  • CommercialFinancial check availability
  • Helpful Accounting Pro check availability
  • Enthusiastic Financial check availability
  • Actu Financing Spot check availability
  • Fiscal Co check availability
  • The Largest Fiscal check availability
  • NecessaryFinancial check availability
  • Subsidy check availability
  • PoliticalFinancial check availability
  • Fiscal Funded check availability
  • The Countrywide check availability
  • Economist Economy Pro check availability
  • Promotional check availability
  • Military Investment Collective check availability
  • Federal Finances check availability
  • Largest Finances Group check availability
  • Damsel Financial check availability
  • Pre check availability
  • Univer Financing check availability
  • Investment Co check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Financial Technology Business:

Simple is always better

This means a few different things. Your financial technology business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your financial technology business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story

Want to start your own business?

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We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

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Did you know that brands using Klaviyo average a 95x ROI?

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