280+ Creative Names For Your Family Business

So, you've come up with the perfect family business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your family business stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best family business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your family business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Family Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of family business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy family business name ideas

• Family Fate
• Family Secrets
• Family Store
• The Bad Apples
• The Local Family
• Life of a Sister
• Deluxe brothers & sons
• Sister Act
• The Family Discount
• The Brady Bunch
• Ace professionals
• Denver Momelet
• Always Adoption
• Yo Momma!
• The Family Barn
• Well Rooted
• Bonded by Fate
• Family Values
• Forever Fate
• Dedicated Descendents
• From Our Family to Yours
• Roots
• The Flock
• Fantastic Families
• Forever Family
• A Beautiful Mess
• The Neighborhood Family
• From Our Family
• Family Inclusive
• Good Genes
• Relative Roots
• How Two Live
• Family Festivities
• Make New Friends
• Maniac Mommy
• Hair cruisers
• Family Run
• Family Competition
• Dreams Come True
• Relations
• Family Rivalry
• One Family to Another
• Light-wave families & co
• Bonded by Blood
• Braids and Brownies
• Ideal family resort
• In One Ear and Out Your Mother
• Adoption Forever
• Keep it Close
• Like Family
• Grand family restaurant
• Delighted hearts
• Soundlook brothers & sons
• Zenith brothers & sons
• Family Traditions
• Join the Family
• Ultimate family Center
• Family Dinner
• Your Mom
• Double-trust establishment
• Close-Knit Co.
• Sole guards
• Honey brothers
• Relative Relations
• Daddy Daze
• Idyllic Home
• Hands-on agents
• Brothers guild
• Litter Box Cats
• Local Love
• Upper vault establishment
• Tie By Blood
• Family Fun
• From Mom with Love
• Daddy’s Daycare
• Thicker Than Water
• Wait You Need This
• The Family Table
• The Family Blood
• Family Circus
• Ancestry Alliance
• Glamour nation
• Family Brand
• La Familia
• Follow Your Nose
• Sugar Plums and Saddle Shoes
• Family Feuds
• Close Ties
• Adoption Friends
• Song of Style
• Family Focus
• Family first boutique
• Fur Family
• Family Goods
• A Buick in the Land of Lexus
• Sibling Dynasty
• Extra mile motel
• Grace our tables restaurant
• Mother and Daughter Co.
• DysFUNctional
• Get Personal
• My Brother Half
• Anything for Family
• Animal Crackers and Couture
• Dynasty
• Bound by Fate
• Family Foundations
• Lullucan resort

Creative family business name ideas

• Bound to Fate
• Family Fantasies
• Family Friends
• Making Dreams Come True
• Family Table
• Family Business
• Sisters, What!
• Little Smiles
• Patriarch Proud
• Lush touch brothers
• Generations
• Family Founded
• Lovely Things
• Original Owners
• Brown brothers & sons
• Sibling City
• Soul Sisters
• Made by Grandma
• Genes
• Dad’s Day
• Founding Family
• Five Generations Co.
• The Patriarch
• Friends and Family
• Family Hug
• Home and Beyond
• God’s love family holdings
• Big Sisters Blog
• Bonded Together
• My Gene Pool
• Friends of the Family
• One Happy Family
• Bound Together
• For the Family
• Nip bar
• Bloodless Bindings
• Father and Son Co.
• Fam I Am
• Frugal Family
• Family Ties
• Dawn’s family ltd
• Our Family Tree
• Family Fortune
• All in the Family
• Family Gathering
• Bound by Blood
• Family Friendly
• We Are Family
• Random Storyteller
• Soul & sole establishment
• We believe inc
• I Got It From My Momma
• Family Finance
• Family Pride
• Family Tree
• Fortunate Family
• Smartlook family ltd
• The Golden Girls
• Lifeway brothers inc
• As Good as Mom’s
• Polka Dots and Popcorn
• The Bond of Family
• Thick as Family
• Made with Care
• Models and Macaroons
• Family Freedom
• The Ones Your Momma Warned You About
• That’s My Girl!
• Divine brothers & sons
• More than Blood
• Bold touch collections
• Stacey’s Mom
• Family Forever
• Family Band
• Fearless Mom
• Bed, Bath, & Your Mom
• The Family Tree
• Family Tied
• Family Future
• All Relative
• Operation Hot Mother
• Home taste
• Golden path conglomerate
• Mommy Matrix
• Truth family zoo
• Shiny brothers inn
• The Family Genes
• The Family House
• Sibling Rivalry
• The Family Clan
• Cheesecake and Charm Bracelets
• Band Together
• Family Plan
• Step Family
• Familial Touch
• For Young and Old
• Runs in the Family
• Daddy Days
• The Sibs
• We all matter
• Band of Brothers
• The Mad House
• Everything for My Family
• To My Sister
• Imperfect Prose
• Brotherhood Beginnings
• All night bar
• Zeal holdings

Learn more about starting a family business:

Where to start?

-> How much does it cost to start a family business?
-> Pros and cons of a family business

Need inspiration?

-> Other family business success stories
-> Marketing ideas for a family business
-> Family business slogans
-> Family business Instagram bios

Other resources

Funny Family Business Names

• Category Trading Co
• Menage Spot
• The Big
• The Bad
• Business Concern Collective
• The Prominent
• The Whole
• Home Pro
• Famous Familial
• The Sub
• Calamity Family
• The Corporate Line
• Clientele Trading Co
• The Brisk
• Patronage Collective
• Commercial Pro
• Big Businessmen
• Vicious Business
• Unfinished Commercial
• Based Businessmen
• Close Menage
• Conjugal Category
• The Flourishing Concern
• The Active
• Big Occupation
• Day Patronage Spot
• The Knit Fellowship
• The Slow
• Foster Family Line
• Serious Concern
• Aristocratic
• Humanity Family
• SlowBusiness
• Bad Businesses
• Physics Business
• Immediate House Collective
• Brisk Businessmen
• The Sad Commercial
• The Distinguished
• FlourishingBusiness
• Fellowship Pro
• Difficult Mercantile
• Parent Category Pro
• Big Business Concern
• Wholesale
• Mcguiness Business
• Dangerous Commercial Trading Co
• Foster Family Unit
• The Ancient Menage
• The Profitable
• RichFamily
• Commercial Group
• The Mercantile Line
• The Prosperous Commercial
• Reality Family
• Immigrant Household
• Commercial Spot
• The Daily
• The Regular
• Household Place
• SuccessfulBusiness
• Illustrious
• Bad Businesspeople
• Competitive Business Concern Place
• Fellowship Group
• The Illustrious
• Based Commercial Co
• The Wealthy Category
• The Famous
• Distinguished
• Famous Familia
• IrishFamily
• Big Businesses
• Illustrious Home
• Unfinished Occupation Co
• Commercial Enterprise Pro
• Single Home Group
• SingleFamily
• Adoptive Folk
• Commercial Collective
• The Serious
• ChiefBusiness
• Amnesty Family
• Famous Family Unit
• Analogy Family
• Noble Kinsfolk Pro
• The Rich
• Competitive
• Brisk Business Sector
• The Funny Clientele
• Retail
• Kin Place
• Patient House
• Guiness Business
• ImperialFamily
• Home Collective
• OrdinaryBusiness
• The Funny Business Concern
• Bad Businessmen
• Foster Fellowship
• Daily Clientele Pro
• Immediate
• The Pro
• The Same Class
• The Profitable Business Concern
• Tricky Patronage Pro
• The Competitive Patronage
• NiceFamily

Cool family business name ideas

• One Big Family
• Urban Bush Babes
• Dream it together
• Nothing Like Family
• Girl Power
• Citrus and Gold
• The Parenting Experts
• Beef and chicken
• Household Perfection
• Family Friendly Competition
• Check our style co
• Homemade
• Like Mother Like Daughter
• Parents Know Best
• Queensland co
• Tied by Blood
• Mom and Pop
• Fabulous Family
• White-lily family sushi
• Facing Fate
• Fam Bam
• Focus on Family
• Family Glue
• Dreamville
• Furrever Family
• My Sister Lining
• Star-born group
• Define Brother
• Adopt a Friend
• Happiness in the Little Things
• Ties That Bind
• Family Affair
• Legacy Ladies
• Sibling Station
• Dreams Do Come True
• The Misfits
• King of States
• Tight-Knit Family
• Deep Roots
• The Fashion Citizen
• Family Operation
• Family First
• Welsh restaurant
• My Mom Made Me Do It
• Family People
• Tied Together
• Nothing like Family
• Our yummy dish
• Hook & line
• Dump it in
• Double Trouble
• The Family Enterprise
• Guinness Business
• Bourgeois
• Own Clientele Trading Co
• Class Kinfolk Spot
• Foster Family Unit
• Prosperous
• Eyewitness Business
• Main Line Collective
• The Extensive Commercial Enterprise
• Human Kin Trading Co
• The Class Household
• ClassFamily
• Small Occupation Co
• Category Spot
• Class Pro
• The Famous
• House Spot
• Private Commercial Pro
• The Numerous Class
• Active
• Immediate
• Powerful Household
• Traditional Kinsfolk Spot
• Ordinary Concern Spot
• Adoptive House Group
• RoyalFamily
• Regular Clientele
• Stiffness Business
• SameFamily
• Based Business Sector
• Biological
• Patriarchal Folk
• Household Trading Co
• Difficult Line Co
• Mercantile Trading Co
• ImmediateFamily
• Conjugal Category
• Based Businessmen
• FamousFamily
• The Serious Concern
• Thinness Business
• Kinfolk Pro
• Fearless Business
• Private Business Concern Trading Co
• Prosperous Concern Trading Co
• Brisk Byplay
• Based Businesspeople
• The Real
• The Chief
• Dysfunctional Kin Co
• Forgiveness Business
• The Day Mercantile
• Main Mercantile Collective
• Menage Spot
• The Immediate
• Commercial Enterprise Place

Unique family business name ideas

• Serious Concern
• Calumny Family
• The Noble Fellowship
• House Spot
• Foster Familie
• The Urgent
• Occupation Pro
• AncientFamily
• Brisk Byplay
• Commercial Pro
• The Daily
• Nuclear Folk Group
• The Whole
• Blasphemy Family
• Category Place
• Brisk Businesses
• The Distinguished
• Reality Family
• The Large
• Italian
• The Non
• Flourishing Line Spot
• WholesaleBusiness
• Daily
• Based Byplay
• Aristocratic
• Big Boutique
• Foster Father
• Commercial Co
• Competitive Business Concern Place
• International Concern Pro
• Brisk Business Sector
• Menage Trading Co
• Big Byplay
• Immediate
• Category Co
• The Close
• Foster Familial
• Home Collective
• Folk Spot
• The Legitimate Business Organization
• Same Class Co
• Conjugal
• The Based
• Kinsfolk Trading Co
• Prosperous Category
• Based Business Sector
• The Average
• Illustrious
• The Mercantile Occupation
• Category Spot
• Serious Business Concern Collective
• Famous Famille
• The Immigrant Kin
• Mercantile Trading Co
• Bad Patronage Trading Co
• Respectable
• Main Business Concern
• The Chief
• Urgent
• Complicated Concern Spot
• SeriousBusiness
• Byplay Trading Co
• The Patient Home
• Thriving Byplay
• Famous Familial
• Witness Business
• Powerful
• Complicated Line Co
• Small Clientele Place
• Minute Business
• Foster Family Unit
• Immediate Kinsfolk Group
• The Profitable Business Concern
• The Funny Line
• Own
• Main Mercantile Collective
• ClassFamily
• The Competitive Patronage
• Italian House Trading Co
• Competitive Line
• Powerful House Trading Co
• The Respectable
• Based Brand
• PublicBusiness
• Byplay Place
• SameFamily
• EntireFamily
• Immigrant Menage Co
• Mercantile Spot
• Flourishing Concern Place
• IllustriousFamily
• The Famous
• Small Business Organization Pro
• Agami Family
• BriskBusiness
• Brisk Businessmen
• Whole
• Prosperous Business Concern
• Superstitious Business
• Big Businesses
• Retail Business Organization
• Hospitality Family
• AverageFamily
• The Extensive
• SuccessfulBusiness
• Kin Collective
• Prosperous

Cute family business name ideas

• The Brisk
• Big Boutique
• Eyewitness Business
• The Profitable Business Concern
• BigBusiness
• Physics Business
• The Mercantile Occupation
• Commercial Business Concern
• Household Co
• Foster Family Unit
• Kinfolk Pro
• SeriousBusiness
• Patriarchal Folk
• Pro Commercial Enterprise
• Prosperous
• Global Occupation Pro
• The Numerous
• Risky
• Daily Clientele Pro
• Vicious Business
• CompetitiveBusiness
• IllustriousFamily
• Brisk Business Organization
• Immediate Kinsfolk Group
• Commercial Trading Co
• The Competitive Patronage
• Much
• Bereaved
• The Prosperous Commercial
• Main Mercantile Collective
• Active Byplay Place
• Own Clientele Trading Co
• Folk Co
• Kinsfolk Pro
• Category Co
• Foster
• Home Pro
• Big Businessmen
• The Thriving
• PatientFamily
• Commercial Place
• Blasphemy Family
• The Illustrious
• Italian House Trading Co
• The Known House
• AverageFamily
• Dangerous Commercial Trading Co
• Difficult Mercantile
• Famous Famille
• FlourishingBusiness
• House Co
• ClassFamily
• Gymnast Business
• ImmigrantFamily
• The Flourishing Concern
• Class Pro
• Foster Familie
• Biological
• DifficultBusiness
• The Extensive Commercial Enterprise
• WholeFamily
• Bad Businessmen
• Commercial Enterprise Spot
• Brisk Boutique
• Abnormality Family
• Clientele Spot
• Brisk Brand
• AncientFamily
• The Whole
• Business Organization Group
• ThrivingBusiness
• Swiftness Business
• The Bourgeois
• Reality Family
• Non Clientele Collective
• Based Byplay
• Numerous Kin Place
• Distinguished Kinfolk Trading Co
• Extraterritoriality Family
• The Tricky
• The Wealthy Category
• Fitness Business
• Clientele Pro
• Based Business Concern
• Capacity Family
• Rapidly Family
• Business Organization Pro
• Personality Family
• Commercial Pro
• Wholesale
• Occupation Trading Co
• ProsperousFamily
• Modality Family
• Dysfunctional
• Judicial
• The Mercantile Line
• Respectable Home Co
• Brisk Businesspeople
• The Funny Line
• Private Concern
• Noble Kin Pro
• Byplay Place
• NiceFamily
• Noble
• Small Business Organization Pro
• Private Commercial Pro
• Fearless Business
• FosterFamily

Clever family business name ideas

• Fellowship Group
• Adoptive Folk
• Famous Fam
• Day Byplay
• The Aristocratic Household
• ExtensiveBusiness
• Blasphemy Family
• The Own
• Kinsfolk Co
• The Profitable
• Folk Co
• Bad Patronage Trading Co
• Occupation Spot
• Mental fitness Business
• Business Concern Co
• Home Group
• Small Business Organization Pro
• Ambitious Business
• Famous Foster
• AverageFamily
• Pro Commercial Enterprise
• Canopy Family
• The Bourgeois
• Guiness Business
• Class Spot
• IllustriousFamily
• Distinguished Kinfolk Trading Co
• Fitness Business
• The Principal
• International Patronage Collective
• Principal
• Large Menage
• Famous Familial
• Private Byplay Spot
• The Poor
• Category Trading Co
• Analogy Family
• Based Brand
• The Same Class
• Parent Category Pro
• Rapidly Family
• Aristocratic Kinsfolk Collective
• Based Boutique
• Foster Famille
• Prosperous Clientele
• Close Kinfolk Pro
• CompetitiveBusiness
• Commercial Enterprise Collective
• Kinsfolk Pro
• SameFamily
• Global
• Kinfolk Group
• Clientele Group
• The Mercantile
• The Immigrant
• Same House
• Witness Business
• Bourgeois
• The Illustrious
• Class
• The Funny Business Concern
• RetailBusiness
• Physics Business
• Religious Business
• Prosperous Concern Trading Co
• Difficult Line Co
• Patient Kin Collective
• The Competitive Patronage
• Ordinary Concern Spot
• Non
• Big Occupation
• Patient House
• The Active Business Organization
• The Patient Home
• AncientFamily
• Guinness Business
• The Serious
• Powerful House Place
• Commercial Group
• Italian Kinsfolk Co
• Famous Folk
• Foster Family Unit
• Regular Concern Pro
• The Rich
• Sad Patronage
• Lucrative
• The Known House
• Brisk Boutique
• Simile Family
• Mercantile Trading Co
• Complicated Concern Spot
• ImmigrantFamily
• Brisk Businesses
• Legitimate
• Noble
• Noble Kinsfolk Pro
• SlowBusiness
• Corporate
• Big Businessmen
• SmallBusiness
• Business Concern Collective
• Category Collective
• Kinsfolk Place
• OwnFamily
• Hospitality Family
• FamousFamily
• Based Businesspeople
• Fallacy Family

Best family business name ideas

• SameFamily
• Dangerous Commercial Trading Co
• Private Byplay Spot
• Kin Group
• Christmas Business
• Commercial
• Italian House Trading Co
• Large Kinfolk
• Diminish Business
• Small Business Organization Pro
• Bad Brand
• The Difficult Mercantile
• WholeFamily
• Patronage Collective
• The Chief
• The Judicial Business Organization
• Foster
• The Urgent
• The Average
• Quickness Business
• Thinness Business
• Based Business Organization
• The Legitimate Business Organization
• FamousFamily
• Commercial Spot
• Foster Folk
• ExtensiveBusiness
• Fearless Business
• Brisk Businesspeople
• Commercial Enterprise Place
• Kinfolk Group
• Based Businesses
• Single
• Religious Business
• The Immigrant Kin
• Foster Father
• Brisk Business Organization
• Thriving Clientele Co
• PatientFamily
• OwnFamily
• The Noble Fellowship
• Typical Fellowship Pro
• JudicialBusiness
• Guiness Business
• The Pro
• The Private Patronage
• Italian Home
• Parent Home
• Extended
• Fitness Business
• Witness Business
• Patriarchal
• AncientFamily
• Fellowship Group
• ComplicatedBusiness
• Immediate Kinsfolk Group
• Famous Fam
• Human
• Big Businesspeople
• Famous
• Commercial Place
• The Aristocratic Household
• The Traditional
• DangerousBusiness
• Bad Patronage Trading Co
• Kinsfolk Spot
• Home Place
• NonBusiness
• Competitive Business Concern Place
• Complicated Occupation Spot
• Non
• Real Occupation Collective
• Famous Father
• DailyBusiness
• Day Patronage Spot
• The Legitimate Patronage
• The Nuclear
• The Successful
• Kinfolk Trading Co
• Average
• Occupation Pro
• Category Place
• Patriarchal Folk
• Small
• Canopy Family
• Large
• Poor
• RichFamily
• Amnesty Family
• FosterFamily
• Tricky Patronage Pro
• Agami Family
• The Active
• Commercial Group
• Private Byplay Group
• Prosperous Folk Co
• Royal Household
• The Sad Business Concern
• Urgent Business Organization Co
• Complicated Occupation Co
• Day Line Collective
• The Private
• Minutes Business
• Brisk Brand
• Kinfolk Pro
• RoyalFamily
• Bad Businessmen
• The Parent Household

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Family Business:

Simple is always better

This means a few different things. Your family business name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your family business:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!