1,000+ Unique Diy Business Names

1,000+ Unique Diy Business Names

So, you've come up with the perfect DIY business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your DIY business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best DIY business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your DIY business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Diy Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of DIY business name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy DIY business name ideas

  • The Smallest Business in the World check availability
  • Bethany Woodcraft check availability
  • Boutique & Handmade check availability
  • Ceramic Arts & Ceramics check availability
  • The Loved Nest check availability
  • Little Miss Crafts check availability
  • Handmade At Heart check availability
  • Diy Business Mosaics check availability
  • Kits and Pals check availability
  • Crafts, Art & Design check availability
  • Coffee Cup Craft check availability
  • Gumsticky check availability
  • Nicky's Crafty Creations check availability
  • My Craft and Handmade check availability
  • Mia & The Mummy check availability
  • The Handy Crafty check availability
  • The Handmade Business Shop check availability
  • Poshtos check availability
  • The Diy Business check availability
  • Dirty Crafts check availability
  • Little Shop of Handmade check availability
  • Greetings From Craft check availability
  • Crafty Hopsin check availability
  • the crafting bees check availability
  • Sew and Sip check availability
  • Striking Diy Business check availability
  • Crafty Kombos check availability
  • Lets Make a Handmade check availability
  • Crafty Home Creations check availability
  • Craft and Handmade check availability
  • Wooly Bunnies check availability
  • Fingerprint Paper check availability
  • Mystic Diy check availability
  • Husbands & Knickers check availability
  • Casa D'Cielo check availability
  • Tiny Boxes - A crafty handmade business check availability
  • The Hush Project check availability
  • Co Diy Business check availability
  • Eclipse and Eclipse check availability
  • Crafts in the Clouds check availability
  • Crafts with Ease check availability
  • The Handmade Lady check availability
  • Craft & Handmade check availability
  • Little Crafts by Me check availability
  • Wings & Crafts check availability
  • Handcraft and Makeup check availability
  • Nuts and Crafts check availability
  • Honey, You're Crafty check availability
  • Wanderlust & Home check availability
  • Artsy Diy Business check availability
  • Rising Tents check availability
  • Lazy Mama Creations check availability
  • The Crafty Misfit check availability
  • CRAFT + GIVEN check availability
  • Crafted & Cared For check availability
  • Re Diy Business check availability
  • Diy Business Lovelies check availability
  • We Diy Business check availability
  • Diy Business Aspirations check availability
  • Diy Business Up check availability
  • Diy Business Fortunes check availability
  • Go Diy Business check availability
  • Diy Business Knack check availability
  • Diy Business Me check availability
  • Gifted Diy Business check availability
  • Diy Business Group check availability
  • Crocheted Diy Business check availability
  • Diy Business Co check availability
  • Diy Business Items check availability
  • Diy Business Io check availability
  • Adorned Diy Business check availability
  • Pro Diy Business check availability
  • Rustic Diy Business check availability
  • Diy Business Line check availability
  • Fabrication By Shannon check availability
  • Large check availability
  • State check availability
  • Clumsy Craftiness check availability
  • Sea Guile Spot check availability
  • The Fast Trade check availability
  • The Old check availability
  • Bottomed check availability
  • The Larger check availability
  • First Tlc Pro check availability

Creative DIY business name ideas

  • Foot check availability
  • Home Baked Collective check availability
  • GoodHomemade check availability
  • Decorate Homemade check availability
  • Skilled check availability
  • Handmade Co check availability
  • NativeCraft check availability
  • 1099 Repair Pro check availability
  • The Special check availability
  • 1099 Drum Sander Spot check availability
  • Underwater check availability
  • Slyness Spot check availability
  • Wooden check availability
  • The Primitive Foxiness check availability
  • Recast Craft check availability
  • The Lighter check availability
  • The Best check availability
  • Trade Place check availability
  • Makeshift Trading Co check availability
  • Plaster cast Craft check availability
  • Undersea check availability
  • Repairs Pro check availability
  • Stage Wiliness Spot check availability
  • 1099 Costa Rica check availability
  • SmallCraft check availability
  • Various check availability
  • Unwieldy Foxiness check availability
  • The Subtle Craftspeople check availability
  • Last Costa Rica Co check availability
  • The Armed Foxiness check availability
  • Built Foxiness Trading Co check availability
  • SmallHomemade check availability
  • 1099 Tlc Pro check availability
  • Celebrate Homemade check availability
  • Light Boat check availability
  • First Repair check availability
  • Foxiness Spot check availability
  • Clumsy Craftspeople check availability
  • The Next Fixit check availability
  • The Large Makeshift check availability
  • Drum Sander Co check availability
  • Submarine Trade Collective check availability
  • Wood check availability
  • Tiny Cunning check availability
  • The Coastal check availability
  • Homespun Group check availability
  • NobleCraft check availability
  • The Huge check availability
  • Built check availability
  • The Fresh check availability
  • LastDiy check availability
  • StageCraft check availability
  • Own way Homemade check availability
  • The Gentle check availability
  • Craft Collective check availability
  • The Crude check availability
  • Costa Rica Trading Co check availability
  • The Sempio Repair check availability
  • At long last Craft check availability
  • Ikea Co check availability
  • Coastal Contraption check availability
  • 1099 Trug Pro check availability
  • 1099 Repairing Trading Co check availability
  • The First Trug check availability
  • Cashed Craft check availability
  • Nast Craft check availability
  • Unwieldy Foxiness Place check availability
  • Tlc Group check availability
  • The Only check availability
  • Cast Craft check availability
  • First Trug Place check availability
  • UnderwaterCraft check availability
  • Powered Foxiness Trading Co check availability
  • Same Soho Place check availability
  • Fresh Makeshift check availability
  • Harassed Craft check availability
  • Better Do It Yourself Co check availability
  • The Special Home Cured check availability
  • Costa Rica Collective check availability
  • Next Soho Place check availability
  • Cupcake Homemade check availability
  • Thrashed Craft check availability
  • The Various check availability
  • Lesser Boat check availability

Learn more about starting a DIY business:

Where to start?

-> How much does it cost to start a DIY business?
-> Pros and cons of a DIY business

Need inspiration?

-> Other DIY business success stories
-> Examples of established DIY business
-> Marketing ideas for a DIY business
-> Diy business Instagram captions

Other resources

-> Diy business tips
-> Blog post ideas for a DIY business

Funny Diy Business Names

  • Wiliness Spot check availability
  • Next Fixit Pro check availability
  • Amphibious Craftsmanship Place check availability
  • The Smaller check availability
  • Rigged check availability
  • The Light Wiliness check availability
  • Poetic Boat check availability
  • Do It Yourself Spot check availability
  • Okay Homemade check availability
  • The Spun check availability
  • Present Repairing Place check availability
  • Alien Craftspeople Group check availability
  • Last Repair Pro check availability
  • Auxiliary Boat check availability
  • Gourmet Homemade check availability
  • The Various Home Cured check availability
  • The Little Artisan check availability
  • The Sempio Fixit check availability
  • Granola Pro check availability
  • The State check availability
  • Improvised Trading Co check availability
  • 1099Diy check availability
  • Massed Craft check availability
  • StateCraft check availability
  • Same Cooke check availability
  • Seaworthy Guile check availability
  • Longer Do It Yourself check availability
  • First Fixit Place check availability
  • The Poetic check availability
  • The Sempio Tlc check availability
  • Coastal Cunning Trading Co check availability
  • Only Craft Trading Co check availability
  • Better check availability
  • The Most check availability
  • CoastalCraft check availability
  • 1099 Trug check availability
  • Larger Boat Pro check availability
  • Mistake Homemade check availability
  • More Do It Yourself Collective check availability
  • Favorite Granola check availability
  • The First Fixit check availability
  • First Repairs check availability
  • NavalCraft check availability
  • The Underwater Wiliness check availability
  • Spun Do It Yourself Pro check availability
  • Native check availability
  • Boat Collective check availability
  • The First Drum Sander check availability
  • The Naval check availability
  • Coastal check availability
  • The Best Home Baked check availability
  • Cunning Group check availability
  • Strange Guile Pro check availability
  • LesserCraft check availability
  • Sempio Ikea Collective check availability
  • The Own check availability
  • The First Repairs check availability
  • Huge check availability
  • Unwieldy Craftiness Group check availability
  • Various Home Baked Pro check availability
  • Ast Craft check availability
  • Slashed Craft check availability
  • The Present Ikea check availability
  • The Same Repair check availability
  • Cooke Place check availability
  • SeaworthyCraft check availability
  • Sempio Drum Sander Trading Co check availability
  • Own check availability
  • Clumsy Create check availability
  • Repairs Group check availability
  • The Longer Makeshift check availability
  • Present Repair Collective check availability
  • Slyness Group check availability
  • OwnHomemade check availability
  • Boardgame Homemade check availability
  • Highway Homemade check availability
  • Cooke Collective check availability
  • The More check availability
  • Last check availability
  • Aghast Craft check availability
  • The Subtle check availability
  • Commercial Contraption check availability
  • Frail Boat Co check availability
  • The First check availability

Cool DIY business name ideas

  • Repairing Group check availability
  • The Hostile check availability
  • FavoriteHomemade check availability
  • The Fragile check availability
  • Hussein Homemade check availability
  • RealHomemade check availability
  • Fragile Trade Collective check availability
  • Craftiness Co check availability
  • Delicious check availability
  • The Wood check availability
  • Lighter Trade Trading Co check availability
  • Armed Guile check availability
  • Passed Craft check availability
  • Present Drum Sander Co check availability
  • The Longer Improvised check availability
  • Present Cooke Co check availability
  • The Particular check availability
  • The Own Granola check availability
  • Foreplay Homemade check availability
  • Artisan Spot check availability
  • Present Trug Collective check availability
  • Present Soho Pro check availability
  • Repair Trading Co check availability
  • The Lesser check availability
  • Present Repairing check availability
  • Home Cured Trading Co check availability
  • Good Home Baked Spot check availability
  • Home Brewed Spot check availability
  • The Stage check availability
  • The Bottomed Boat check availability
  • Home Brewed Trading Co check availability
  • MostHomemade check availability
  • Foxiness Group check availability
  • Spun check availability
  • 1099 Soho Pro check availability
  • ClumsyCraft check availability
  • Same Tlc check availability
  • Repair Group check availability
  • Jenny j Homemade check availability
  • Large Granola Pro check availability
  • Only check availability
  • Submarine check availability
  • Next Fixit Collective check availability
  • Fresh Granola Co check availability
  • Mashed Craft check availability
  • Longer check availability
  • 1099 Ikea Pro check availability
  • Flashed Craft check availability
  • Coastal Cunning check availability
  • ShapedCraft check availability
  • Fast check availability
  • Favorite Do It Yourself Trading Co check availability
  • The Delicious check availability
  • Classed Craft check availability
  • Crude Handmade check availability
  • Boat Pro check availability
  • Stage Craftspeople Pro check availability
  • Sempio Drum Sander Spot check availability
  • Blast Craft check availability
  • The First Repairing check availability
  • Favorite Home Cured check availability
  • Poetic Craftiness Co check availability
  • Next Drum Sander Spot check availability
  • Only Home Brewed Trading Co check availability
  • The Beautiful Craftiness check availability
  • Naval Guile Co check availability
  • Commercial Create check availability
  • Clumsy Contraption check availability
  • Home Brewed Co check availability
  • Most Makeshift check availability
  • Poetic Craftspeople Collective check availability
  • The Same Fixit check availability
  • Mast Craft check availability
  • FirstDiy check availability
  • Piratical Trade Pro check availability
  • 1099 Repairing check availability
  • Most check availability
  • LittleCraft check availability
  • Trashed Craft check availability
  • Naval check availability
  • Alien check availability
  • Clumsy Canoe check availability
  • Little Artisan Collective check availability
  • Large Do It Yourself check availability

Unique DIY business name ideas

  • The Powered check availability
  • The Sempio check availability
  • HostileCraft check availability
  • Slyness Pro check availability
  • Present check availability
  • Larger Guile Pro check availability
  • The Same check availability
  • Larger Craftsmanship check availability
  • The Unwieldy Craftsmanship check availability
  • Slyness Trading Co check availability
  • The Skilled Craftsmanship check availability
  • Coastal Craftsman check availability
  • Last Trug Place check availability
  • Home Cured Collective check availability
  • Lashed Craft check availability
  • Home Cured Pro check availability
  • Boat Spot check availability
  • WoodenCraft check availability
  • Powered Craftsmanship check availability
  • Unwieldy check availability
  • Present Soho Place check availability
  • The Rigged check availability
  • Special Artisan Co check availability
  • The Next check availability
  • Costa Rica Place check availability
  • NumerousCraft check availability
  • The Small check availability
  • Do It Yourself Place check availability
  • The Simple Homespun check availability
  • Stage check availability
  • Same Drum Sander Collective check availability
  • The Good check availability
  • Smaller check availability
  • 1099 Repair Trading Co check availability
  • Built Slyness Pro check availability
  • Next check availability
  • The Little Home Baked check availability
  • Dashed Craft check availability
  • Last Cooke Spot check availability
  • The Sparse Homespun check availability
  • The Tiny Slyness check availability
  • BetterHomemade check availability
  • Lesser check availability
  • Present Drum Sander check availability
  • Lymphoblast Craft check availability
  • Granola Spot check availability
  • Cunning Trading Co check availability
  • Holidays Homemade check availability
  • The Alien check availability
  • Next Fixit check availability
  • Handmade Pro check availability
  • Hostile check availability
  • Repairing Place check availability
  • Sempio Repairs Trading Co check availability
  • Crude Homespun Group check availability
  • Longer Homespun Trading Co check availability
  • The Real check availability
  • Best check availability
  • The Commercial check availability
  • The Sempio Cooke check availability
  • Soho Trading Co check availability
  • Commercial Canoe check availability
  • The Simple check availability
  • Foxiness Collective check availability
  • Home Cured Place check availability
  • Own Home Baked Trading Co check availability
  • Next Repairs Pro check availability
  • Longer Improvised Place check availability
  • Clumsy Craftsmen check availability
  • Undersea Guile Collective check availability
  • State Slyness Place check availability
  • Gashed Craft check availability
  • The Submarine Cunning check availability
  • Larger Boat Trading Co check availability
  • Last Repairs Group check availability
  • Home Baked Pro check availability
  • Clumsy Craftsman check availability
  • Last Repairing check availability
  • The Next Repair check availability
  • Fresh check availability
  • Splashed Craft check availability
  • Coastal Craftsmanship check availability
  • Poetic Craftspeople Pro check availability
  • The Last check availability

Cute DIY business name ideas

  • Cunning Spot check availability
  • Drum Sander Trading Co check availability
  • Next Cooke Spot check availability
  • Enormous check availability
  • Cunning Collective check availability
  • Good Artisan Trading Co check availability
  • Wooden Craftspeople Collective check availability
  • Fresh Homespun Group check availability
  • Costa Rica Co check availability
  • FastCraft check availability
  • The Ancient check availability
  • Craftspeople Pro check availability
  • Away Homemade check availability
  • AlienCraft check availability
  • Drum Sander Spot check availability
  • Sea Boat check availability
  • The Present Trug check availability
  • StrangeCraft check availability
  • Homespun Co check availability
  • Noble check availability
  • Various Home Baked Co check availability
  • Asked Craft check availability
  • Best Homespun check availability
  • Coastal Craftiness check availability
  • First check availability
  • Guile Collective check availability
  • SimpleHomemade check availability
  • Special check availability
  • OnlyHomemade check availability
  • Holiday Homemade check availability
  • Craftsmanship Pro check availability
  • Roommate Homemade check availability
  • Go play Homemade check availability
  • Best Artisan Pro check availability
  • Last Costa Rica Place check availability
  • FreshHomemade check availability
  • Sempio Soho check availability
  • Cooke Group check availability
  • Sempio Repairs check availability
  • Obey Homemade check availability
  • Alien Craftsmanship Trading Co check availability
  • Favorite Makeshift Pro check availability
  • The Foot Wiliness check availability
  • Favorite Granola Group check availability
  • More Artisan check availability
  • Spun Granola check availability
  • LighterCraft check availability
  • PresentDiy check availability
  • Clumsy check availability
  • 1099 Ikea Co check availability
  • Next Ikea Trading Co check availability
  • Looking check availability
  • The Particular Wiliness check availability
  • At last Craft check availability
  • More check availability
  • Little check availability
  • Noble Workmanship check availability
  • 1099 check availability
  • Trug Pro check availability
  • The Better Makeshift check availability
  • First Soho Trading Co check availability
  • Delicious Home Cured Pro check availability
  • Own Granola Collective check availability
  • Repairs Spot check availability
  • The Little check availability
  • Small Artisan Co check availability
  • Coastal Craftsmen check availability
  • Armed check availability
  • TraditionalCraft check availability
  • Homespun Trading Co check availability
  • Trug Group check availability
  • The Clumsy check availability
  • First Costa Rica Trading Co check availability
  • Little Home Cured Place check availability
  • Granola Place check availability
  • Sparse Handmade Group check availability
  • Present Trug check availability
  • More Granola check availability
  • Fast Foxiness Collective check availability
  • Outlast Craft check availability
  • SpecialHomemade check availability
  • Repairing Trading Co check availability
  • Same Drum Sander check availability
  • Submarine Boat check availability

Clever DIY business name ideas

  • Better Craft Place check availability
  • The Large check availability
  • Home Cured Co check availability
  • Trade Pro check availability
  • Slyness Place check availability
  • Simple Homespun Group check availability
  • Sempio Repairing check availability
  • Commercial Craftsmanship Spot check availability
  • LittleHomemade check availability
  • The Sea Guile check availability
  • ArmedCraft check availability
  • Cunning Co check availability
  • NextDiy check availability
  • Own Craft check availability
  • Last Repairs Trading Co check availability
  • Homespun Place check availability
  • Various Home Brewed check availability
  • Cooke Co check availability
  • The Better Homespun check availability
  • Guile Co check availability
  • The Last Drum Sander check availability
  • SubmarineCraft check availability
  • Trade Spot check availability
  • Bottomed Cunning Co check availability
  • Craftiness Trading Co check availability
  • The Favorite Home Cured check availability
  • The Enormous check availability
  • Home Baked Place check availability
  • Favorite check availability
  • The Armed check availability
  • Commercial Craftsmen check availability
  • Always Homemade check availability
  • The Skilled Slyness check availability
  • Do It Yourself Trading Co check availability
  • Clumsy Cunning check availability
  • Present Cooke check availability
  • GentleCraft check availability
  • Next Fixit Spot check availability
  • Trug Place check availability
  • Makeshift Pro check availability
  • EnormousHomemade check availability
  • The Spun Home Cured check availability
  • The Own Do It Yourself check availability
  • The Odd check availability
  • First Cooke Spot check availability
  • Hostile Guile Spot check availability
  • Same Fixit Co check availability
  • The 1099 Trug check availability
  • Spun Artisan Trading Co check availability
  • The Submarine Boat check availability
  • Numerous check availability
  • Small check availability
  • Light check availability
  • Delicious Artisan check availability
  • Past Craft check availability
  • The Lighter Foxiness check availability
  • Commercial Cunning check availability
  • Best Do It Yourself Spot check availability
  • Sempio Trug Trading Co check availability
  • PrimitiveCraft check availability
  • Foxiness Trading Co check availability
  • Most Home Brewed Group check availability
  • Granola Collective check availability
  • Little Wiliness Pro check availability
  • Small Cunning Trading Co check availability
  • The Simple Granola check availability
  • Ancient check availability
  • First Tlc Spot check availability
  • Delicious Improvised Pro check availability
  • Strange Boat Place check availability
  • First Ikea Spot check availability
  • The Native check availability
  • The Same Cooke check availability
  • Commercial Craftspeople check availability
  • Tlc Trading Co check availability
  • Old Granola check availability
  • Fragile Workmanship check availability
  • Rast Craft check availability
  • SameDiy check availability
  • Foxiness Pro check availability
  • The Bottomed check availability
  • Good Home Brewed Collective check availability
  • Crude Improvised Trading Co check availability
  • Present Costa Rica Spot check availability

Best DIY business name ideas

  • BestHomemade check availability
  • Anyplace Homemade check availability
  • Fresh Handmade check availability
  • VariousHomemade check availability
  • The Fast check availability
  • Commercial Cottage check availability
  • Tlc Collective check availability
  • SmallerCraft check availability
  • Workmanship Co check availability
  • The Strange Foxiness check availability
  • The Small Craftiness check availability
  • SempioDiy check availability
  • The Present check availability
  • Ikea Spot check availability
  • Driveway Homemade check availability
  • Craftspeople Place check availability
  • The Last Repairing check availability
  • The Better check availability
  • Repair Co check availability
  • The Underwater check availability
  • Shaped check availability
  • The Skilled check availability
  • BeautifulCraft check availability
  • Coastal Craftspeople check availability
  • Craftsmanship Collective check availability
  • Various Home Cured Co check availability
  • Do It Yourself Co check availability
  • Traditional Slyness Group check availability
  • Gast Craft check availability
  • The Foot check availability
  • The 1099 Tlc check availability
  • The Frail check availability
  • Real check availability
  • Larger Foxiness check availability
  • LookingCraft check availability
  • Do It Yourself Collective check availability
  • Fresh Home Baked Pro check availability
  • Makeshift Collective check availability
  • Particular Craftsmanship Co check availability
  • Seaworthy Slyness Spot check availability
  • Little Slyness Place check availability
  • Small Do It Yourself Spot check availability
  • Real Makeshift Spot check availability
  • The Auxiliary check availability
  • HugeCraft check availability
  • Good check availability
  • Tlc Pro check availability
  • Workmanship Collective check availability
  • Odd Wiliness Co check availability
  • Artisan Pro check availability
  • Last Repairs Co check availability
  • The Unwieldy check availability
  • BuiltCraft check availability
  • Sparse Do It Yourself Trading Co check availability
  • Cheesecake Homemade check availability
  • SparseHomemade check availability
  • Next Tlc Pro check availability
  • DeliciousHomemade check availability
  • Commercial Conceive check availability
  • The Primitive check availability
  • Guile Group check availability
  • The Powered Craftspeople check availability
  • Wood Boat Spot check availability
  • The Sea check availability
  • The Sparse check availability
  • Last Craft check availability
  • Clumsy Conceive check availability
  • The Tiny check availability
  • Powered check availability
  • Behave Homemade check availability
  • Particular Workmanship check availability
  • Coastal Canoe check availability
  • Same Repairing check availability
  • The 1099 check availability
  • Unabashed Craft check availability
  • Coastal Create check availability
  • Small Craftsmanship check availability
  • 1099 Repairs check availability
  • Fixit Spot check availability
  • LargerCraft check availability
  • Seaworthy check availability
  • The 1099 Drum Sander check availability
  • Same check availability
  • First Repair Spot check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Diy Business:

Simple is always better

This means a few different things. Your DIY business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your DIY business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

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As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

Pat Walls,  Founder of Starter Story
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Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.