Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

50% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$40K /mo

Middle half earn $40K – $40K/mo

How they grow

Business models

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Website building video course

"DIY web design courses for aspiring entrepreneurs."

webdesigneracademy.com

$40K /mo Reported

Diverse illustrations platform

Free digital illustrations of Black people for diverse projects.

blackillustrations.com

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Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Website building video course webdesigneracademy.com "DIY web design courses for aspiring entrepreneurs."	$40K /mo Reported	$900-$3500 per sale	Course +2	Facebook Community Email marketing	New Online Business Owners +8	CO +50	Founded 2015 · Solo founder · $500 to start	87	Build this
Diverse illustrations platform blackillustrations.com Free digital illustrations of Black people for diverse projects.	—	—	Design	Organic social media	Web Designers +2		Founded 2019 · Solo founder · Jacksonville, Florida, USA, United States	88	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo