1,000+ Clever Custom Prints Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect custom prints business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your custom prints business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best custom prints business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your custom prints business.

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Ideas

Catchy custom prints business name ideas

The Imprint Text
Type
The Print Stop
The Causal Collection
Echo
Engrave
The Local Print
Direct print
Simpler
Manual
Pointer Pint
The Type Hype
The Print Hub
Local Printer
Common Spot
Precious Print
The Similar Group
The Federal
Bright Prints
Designed
The Designated
Loveable Prints
Special Prints
Sketch
Normal
Formal
Visual
The Guide
Mint
The Ink
Containment Co.
Illuminated
Implanted
The Toeprint
Margin
North
Functional
Strong Wind
Colorful
Right Inked
Print Bound
The Bunch
Hyper Color
Saturations
Brilliance
Colorful Co.
The Printable
Self-Print
My Prints
I Paint
Pinned
The Tainted Ointment
Typo Style
Daily Prints
Mark
Xerox
The Patterned Cloth
Cased
The Calligraphic Media
Hand
Inscription
The Print Letters
The Transcript
The Records
BluePrint
Color Dump
Engraved
The Replicator
Featured Co.
Photoengraved
Celluloid
Printly
Print Shot
Jasper Prints
The Scan
Customized Group
Animals customs Custom
Tailor Made Spot
General Tradition Spot
Buxom Custom
Made To Order Co
Cruel Customs Duty Group
Annual Tailor Made
Excellent
The Primitive
The English
Initial Impact
Excellent Picture Co
EstablishedCustom
Native Tradition Collective
Former
Invariable
Publishing Pro
Italian
Tee Shirt Group
GreekCustom
Medieval Bespoken Collective
Spanish Impost Trading Co
Universal Custom Made Group
French Custom Made
CheapPrint
Blouses Co
Prevalent Bespoke Group
The Lasting
HonouredCustom
Print Making Trading Co
EgyptianCustom
Immediate Impact
Pretty Made To Order Collective
PerniciousCustom
The Pleasant Bespoken
Cruel Tradition Group
Frequent Tailored Place
Indelible Illusion
Singular
The Peculiar Tailor Made
Curious Customs Duty
Perception Group
The Usual Usage

Creative custom prints business name ideas

Pretty
The Click
The Usual Usage
SmallestPrint
Made To Order Collective
Custos Custom
Feudal Bespoken Group
Latent
Indistinct
Similar Tradition
Custis Custom
Absurd Customs Duty Trading Co
Clear Perception Group
Established
Social Impost Spot
Egyptian
Written Pro
The Pretty
The Roman Customized
Shirts Collective
Laudable
Rustle Custom
The Strong
Pre Publications
Immediate Illusion
Pretty Made To Order Collective
The English
Bespoke Pro
Strongest Depression
Sessions Impression
Native Impost
Favourable Imprint Collective
Caisson Impression
Customs Duty Place
Adjusted Custom
PiousCustom
The Social Made To Order
French Made To Order
Print Making Pro
CuriousCustom
The Indelible Stamp
Blue Reprint Pro
Impress Co
TribalCustom
The Composite
Universal Customs Duty Co
Social Tradition Collective
Primitive Tradition Trading Co
FrenchCustom
The French
Immediate Idea
Red
ImmemorialCustom
The Distinct
The Usual Bespoke
Tailored Co
Medieval Impost
The Honored Tailor Made
Universal Custom Made Group
Laudable Usage
Curious Customizing
Similar Made To Order
The Common Tradition
Savage Customs Duty Group
Laudable Tradition Collective
The Pious
Coat Group
Curious Custom Made Group
Egyptian Tailored Trading Co
Selection Impression
Musket Custom
Singular
Wrong
Unfavourable
Impress Pro
The Usual
Usage Co
Standing Customized Group
StrongerImpression
Prevalent Bespoke Group
PeculiarCustom
Rushin Custom
Singular Made To Order Place
Photographic Print Trading Co
LargePrint
The Annual
The Laudable
Ordinary Usage
Pagan Bespoke Spot
Beautiful Bespoken Collective
Impost Trading Co
Concussion Custom
Frontal Custom
Pagan Tradition Place
BarbarousCustom
The Large Printers
Overwhelming
Curious Customize
Black And White Trading Co
The Ready
Native Tradition Collective
PrettyCustom
Busta Custom
The Medieval
The Quaint Custom Made
Made To Order Place
Large
The Primitive Tailored
Written Group
The Strange
Pretty Bespoke Trading Co
The Indian
Finished Printer
OrdinaryCustom
The Faint
The Standing
BeautifulCustom
The Spanish Tradition
Discussion Custom

Learn more about starting a custom prints business:

Where to start?

-> Custom prints business plan
-> How to finance a custom prints business?
-> How much does it cost to start a custom prints business?
-> Pros and cons of a custom prints business

Need inspiration?

-> Other custom prints business success stories
-> Marketing ideas for a custom prints business
-> Custom prints business slogans

Other resources

-> Profitability of a custom prints business
-> Custom prints business tips

Funny Custom Prints Business Names

Honoured Customs Duty Pro
Made To Order Co
Justin Custom
Feudal Made To Order Collective
Ordinary Made To Order Co
Irish Custom Made
FeudalCustom
Trustful Custom
The Good Notion
Favourable
Strongest Depression
Feudal Impost Place
The Widespread
Ordinary
Tailor Made Co
International Tailored Pro
Curious Customize
Impost Pro
Cruel Usage
Pernicious Customs Duty
Prevalent
Old Tailored
The Primitive
IndianCustom
Egyptian Tailored Trading Co
RegularCustom
General Tradition
Small Printer Spot
Effect Collective
SpanishCustom
The Medieval
The Peculiar Tailor Made
The Positive
Adjusted Custom
Made To Order Place
Universal Tailored
English Impost Group
English Usage Co
The English
IrishCustom
Finished Hardcopy Group
The Distinct
Similar Tradition
LocalCustom
Excellent Belief
Caisson Impression
Strange Made To Order
Similar
French Impost Pro
Immediate Innuendo
Bespoken Collective
The French Usage
Stamp Spot
Russian Impost Trading Co
Customs Duty Group
Bespoken Co
Cruel Clientele
Savage Made To Order Collective
Good Depression Trading Co
Deepest
General
Universal Custom Made Pro
Destructive Custom
Blouses Spot
RomanCustom
The Faint
Usual Impost Spot
Subtle Custom
Positive
Oriental Bespoken Place
Bad Tradition
Depression Trading Co
French Made To Order
Lusting Custom
Russian Customs Duty
International Bespoke
The Native Usage
PiousCustom
Shirts Place
Century Written Trading Co
InternationalCustom
Medieval Tailored Collective
Button Custom
The Laudable Tailored
Final Photographic Print
The Religious Tailor Made
Cruel Customs Duty
Annual
Tradition Spot
FoolishCustom
International
Busted Custom
Honoured Impost Trading Co
Italian Tailor Made Place
Photographic Publish
Russian Impost Collective
The Absurd
Absurd Made To Order
General Tradition Spot
Curious
The Oriental
Ancestral
Blouses Co
The Clear
Evil Customized Group
Pretty Custom Made Group
The Strange
French Impost Co
The Italian Bespoke
Indian Impost
Out Printer Co
Tee Shirt Group
Tailor Made Spot
Pious
The Evil Usage
Peculiar Customs Duty Place
CheapPrint
Indistinct
Invariable Bespoken Co

Cool custom prints business name ideas

Bad Customized Collective
TinyPrint
Frontal Custom
Hardcopy Co
Impress Pro
MereCustom
The Russian Custom Made
The Pagan
Laudable
Gelatin Printers Spot
Regular
Photographic Publishing
Preacher T-shirt
Foolish Tradition Place
The Indelible
The Beautiful Reprint
Ordinary Customized Trading Co
Non Print Making Group
Popular
Depression Trading Co
Feudal Bespoken Group
The Beautiful Tradition
The Beautiful
The Established Bespoken
The Roman Customized
The Cruel Tailor Made
Universal Customs Duty Group
The Positive Impress
Ancestral Usage Group
Positive Printable
Similar Made To Order
Tribal Tailored
Finished Printer
Bad
Cruel Costume
Invariable Bespoke
Favourable Imprint Collective
IrishCustom
HonouredCustom
DistinctImpression
Medieval
The Indian
The Laudable Tailored
Belief Place
Tribal
The Daily Customs Duty
Barbarous
Contemporary Written Spot
The Quaint Custom Made
Custos Custom
Vague Printing Pro
Indelible Imitation
Blouses Co
The Larger
The Unfavorable
Blouses Place
ConfidentialPrint
StandingCustom
Medieval Tradition Spot
Traditional Usage Group
Usage Trading Co
Muscle Custom
Invariable Impost Collective
The Greek Usage
Made To Order Trading Co
The Common Tradition
Usage Group
Traditional Bespoke
Indian Impost
Century Written Trading Co
Peculiar Customs Duty
OrientalCustom
Egyptian Tailored Trading Co
SingularCustom
Tremendous
French Impost Co
Social Custom Made Pro
Honoured
Pious Bespoken Collective
Bespoken Collective
Creatures T-shirt
Feeling Spot
Customized Trading Co
Positive Publication
Cruel Customized
Native Bespoke
ClinicalImpression
Ordinary Tradition Spot
Painful
The Honored
Adjusted Custom
Russia Custom
The Quality
Overall
Destructive Custom
Pleasant Usage
AccurateImpression
SmallestPrint
Deception Impression
Mere Customized Pro
The Native Custom Made
Spanish
Inspection Impression
Bespoken Place
Former
Rustic Custom
Pagan Bespoke Spot
Coat Trading Co
Rustin Custom
Photographic Print Trading Co
The Common
Teacher T-shirt
Printing Collective
Hardcopy Collective
OrdinaryCustom
Native
Pagan Bespoken
The Indian Customized
Good Depression Trading Co

Unique custom prints business name ideas

UnfavorableImpression
Dusting Custom
Smaller
The Ordinary Printers
The Beautiful Tailored
The Ordinary Bespoken
English
Century Black And White
General Tradition
Musket Custom
Ancient
Russian Bespoken Co
Impost Trading Co
Bespoke Pro
AncientCustom
Caisson Impression
Beautiful
Beautiful Black And White Place
Mere
UniversalCustom
Usual
Immediate Idea
Cruel Customs Duty Group
Standing Customized Group
Creature T-shirt
Discussion Custom
IndelibleImpression
English Impost Group
CruelCustom
The Faint
Jackets Co
Pagan Usage Trading Co
Similar Tradition
AncestralCustom
Positive
English Bespoken Collective
Pernicious Bespoke Spot
Pretty Custom Made
Tailor Made Spot
The Overwhelming
ItalianCustom
Feature T-shirt
The Frequent
Italian
The Curious
Bad Usage Co
Slight
PrettyCustom
Pre Printers
FrequentCustom
Evil Customized Group
Large
Publishing Pro
The Greek Custom Made
Invariable Made To Order Pro
Excellent
Medieval Customized Spot
Common Customizable
Mental Picture Pro
Effect Spot
The Evil Customs Duty
The International Customized
Slight Stamp
The Excellent
Invariable Bespoken Co
The Strange
Common Usage Co
ClosePrint
Customs Duty Spot
Curious Customer
Rejection Impression
The Standing
Cruel Customs Duty
Cruel Tradition Group
Shirts Place
Ordinary Customized Co
Tradition Place
Immediate Mental Picture Collective
Honoured Bespoken
Frequent Customized Collective
Curious Customised
Cruel Bespoken Co
Italian Customized Place
Tradition Co
The International
Impressive Impression
Pious Custom Made
Mere Custom Made Group
Striking
The Annual
ImmemorialCustom
Pagan Impost Place
Adjusting Custom
Absurd Bespoken Group
Oriental
Peculiar Customs Duty Place
Curious Customizing
Finger
Pretty Made To Order Collective
OldCustom
The Prevalent Tailored
Common Customised
The Evil
The Greek Impost
Able Reprint Trading Co
Annual
Singular Made To Order Place
Feudal Made To Order Collective
Favourable
Curious Clientele
The Distinct
Publish Co
UsualCustom
Local Tradition Collective
Disgusted Custom
General Customized Pro
Foolish
Custom Made Collective
Primitive Tradition

Cute custom prints business name ideas

The Immediate
Roman
The Savage Customs Duty
Made To Order Collective
RussianCustom
The Pre Publish
The Agreeable
Pretty Bespoke Trading Co
The Mere
Pre Publish
Blue Print Making Pro
Ancestral Bespoke Co
BasilarImpression
French Impost Pro
The Gelatin
The Traditional
Ancestral Customized Place
The Egyptian
Pagan Tradition Place
QuaintCustom
Conception Impression
The Standing Bespoken
Customs Duty Trading Co
Italian Custom Made Group
Cresson Impression
Spanish Custom Made Trading Co
Final
The English Customs Duty
English Usage Co
Ordinary Usage Trading Co
The Block
The Savage
Shuttle Custom
Cruel Custom Made
The Invariable
Pleasant Feeling Collective
Tradition Group
The Good Notion
Laudable Tradition Collective
Feudal
Cruel Usage
Old Custom Made
LocalCustom
Accustomed Custom
WoodblockPrint
Laudable Bespoken
The Roman
Indelible Stamp Collective
The Annual Tailor Made
OriginalPrint
PaganCustom
Quaint Tradition Spot
PopularCustom
Pious Made To Order Group
Photographic Publish
Customs Duty Place
Tailored Trading Co
Cruel Customer
Red
The Absurd
The Click
Bad Tradition
Buxom Custom
Definite Imprint
Either T-shirt
Shirts Collective
The Traditional Made To Order
The Honoured Custom Made
The French
Medieval Made To Order Place
The Immemorial
Russian Impost Collective
Ancient Tailor Made Group
Impost Pro
RegularCustom
Customized Group
EgyptianCustom
IndianCustom
The Ancient Usage
Button Custom
Beautiful Usage
Common Customized
The Clear
The Bad
Established Customs Duty Spot
CuriousCustom
Print Making Trading Co
The Laudable Custom Made
Indian
Bespoke Co
Tee Shirt Place
Rushin Custom
Clothes Co
Italian Tailor Made Place
Widespread
Honoured Impost Trading Co
The Greek Bespoke
Made To Order Place
Popular Notion Collective
The Painful Feeling
System Custom
Large Printers Pro
Pre Publishing
Singular Bespoken Collective
Lasting
Tailored Spot
Visual Stamp
Positive Printers
Usual Impost Place
MedievalCustom
Native Tradition Collective
The Italian Bespoke
Pagan Bespoke Group
Ancient Bespoke Collective
Usage Pro
Savage Made To Order Collective
Blouses Group
Medieval Bespoken Collective
Notion Trading Co

Clever custom prints business name ideas

Reflection Impression
Tribal Customs Duty
T-shirts T-shirt
The Strange Made To Order
Usage Collective
Curious Customise
The Usual
Cruel Clientele
Pagan Made To Order Place
Common Costume
Ordinary Made To Order Co
The Indelible Stamp
Cruel Usage Spot
The Similar Custom Made
The Singular
The French Usage
Agreeable
The Social
Strongest Belief
SlightImpression
Feudal Impost Place
The Pleasant Bespoken
Spanish Impost Trading Co
The Ordinary
Bespoken Spot
Impost Co
The Foot
The Cruel
EnglishCustom
Local
Black And White Trading Co
Reason to question Impression
PerniciousCustom
LaudableCustom
The Strange Tailor Made
The Close
Non
Italian Customs Duty Group
Irish
The Foolish
Russian Usage Place
Quaint Customized Co
Deepest
Common Custom Made
Laudable Tailor Made Collective
Laudable Usage
DisagreeableImpression
FalseImpression
Absurd Tradition Co
Publish Pro
Immediate Illusion
Greek Customs Duty
Honoured Customs Duty Pro
Peculiar Tradition Spot
The Usual Usage
Overall Picture Trading Co
Invariable Made To Order
Strange Made To Order
Prevalent Customs Duty Co
Made To Order Pro
Common Tailor Made Collective
Bespoke Place
Tailor Made Place
Bespoken Trading Co
Stamp Spot
The Native Usage
Immediate Impact
Common Customise
Pretty Bespoken
Sweater Pro
Overwhelming
Russian Custom
VividImpression
Sweater Trading Co
Lusting Custom
Customs Duty Collective
Custom Made Co
Traditional Custom Made Spot
Ancestral
English Tailor Made Group
Percussion Custom
Busted Custom
Pretty
Regular Tradition Spot
Unfavourable
Blue Reprint Pro
Old
The Pernicious
Beautiful Customs Duty Collective
Unaccustomed Custom
Custom Made Place
PositiveImpression
Contemporary Print Making Pro
Pernicious Customs Duty
Bustin Custom
Usual Tradition Co
Click Publish
The Savage Tradition
Bleachers T-shirt
Italian Impost
Russian Customs Duty
Native Impost
Common Customize
The Strong
The Tribal Custom Made
The Popular
The Quaint
Beautiful Bespoken Collective
Ancient Customized Spot
Traditional Customized Trading Co
Curious Customize
Universal Customs Duty Co
Cruel Customise
The Feudal
The Native
Medieval Tailored Collective
FormerCustom
Established Impost
Common Clientele

Best custom prints business name ideas

Foolish Tailored Pro
SocialCustom
Huston Custom
Perception Spot
VisualImpression
DailyCustom
The Regular
The Barbarous
Initial Impact
Blouses Spot
Indistinct
The Russian
StrongerImpression
Blouse Pro
Pretty Custom Made Group
Prevalent Impost Spot
Honored Tailor Made
Picture Collective
Standing Tailor Made Collective
Cruel Customizable
The Final
Immemorial Customized Collective
Perception Group
Bad Tailored Pro
Italian Bespoke Place
Daily
Russian Impost Trading Co
Evil
Custom Made Spot
Prevalent Bespoke Group
Universal Custom Made Pro
Customized Co
French Custom Made
First Belief
The Out
Rusting Custom
PrimitiveCustom
Universal
General Tailored Trading Co
BarbarousCustom
The Initial
Written Pro
Made To Order Co
Wrong
Pleasant Impost Co
The Pretty
Savage Bespoken
Traditional Usage Trading Co
StrongImpression
InternationalCustom
Stamp Group
Customized Spot
Pre Publications
Clothes Pro
GeneralCustom
Rustle Custom
Accurate Belief Spot
The Ancestral
Justice Custom
Print Making Pro
Singular
The Pagan Made To Order
The Social Made To Order
Russian Bespoken
Cruel Customizing
Tiny
Social Tradition Collective
Roman Customs Duty
Bespoke Spot
The Pleasant
The Colour
Traditional
Social
Busting Custom
Tailor Made Collective
Bad Bespoke Pro
Common
The Widespread
The Greek Customized
Usage Co
Curious Custom Made Group
Century Written
Spanish Tailor Made Collective
ReligiousCustom
Printer Group
The Laudable
Initial Belief
Select
The Ancestral Custom Made
Perception Collective
Widespread Usage
The Ancient
PiousCustom
Belief Group
Indian Customs Duty
Bespoke Group
The General
Excellent Belief
Feudal Made To Order
Cruel
Universal Custom Made Group
Honored
Similar
Roman Bespoke Trading Co
Contemporary Reprint Place
Religious
Striking Belief
Written Collective
Excellent Picture Co
Perception Place
Composite Reprint Spot
The Prevalent
Greek
The Lasting
Tension Impression
Features T-shirt
Absurd Made To Order
EstablishedCustom
General Customs Duty Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Custom Prints Business:

Simple is always better

This means a few different things. Your custom prints business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your custom prints business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Custom Prints Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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