Dope Dog

How We Increased Revenue From $18K To $30K/Month Over Last Year

Michael Benatar and Erin Mastopietro
Founder, Dope Dog
$30K
revenue/mo
2
Founders
2
Employees
Dope Dog
from Los Angeles, California, USA
started September 2017
$30,000
revenue/mo
2
Founders
2
Employees
market size
$103B
avg revenue (monthly)
$587K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
Discover what books Michael recommends to grow your business!
Want more updates on Dope Dog? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hi Everyone! I’m Erin, co-founder of Dope Dog. I started Dope Dog with Michael Benatar back in 2017 to help our 10-year-old pitbull James recover from his knee surgery and early onset arthritis. We were looking for natural alternatives for James to avoid having him on harmful medicines for the rest of his life. After experiencing the benefits of CBD personally and doing extensive research on how cannabinoids work naturally in the system of both humans and dogs, we started James on CBD. Within just a few weeks we saw a difference in his mobility and overall health, and within months we completely weaned him off those liver-damaging meds.

Our next order of business was getting him to love taking his CBD each day, and that’s how the Calming Crunchie was born. We’ve since created a full product line of CBD products that dogs LOVE and can help thousands of dogs struggling with anxiety, arthritis, and more.

We sell primarily on our website and through independent retailers across the country. We bootstrapped the business for over 3 years and have reached monthly revenues of over 30k.

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