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Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How The Holistic Enchilada Grew
Blog and digital products for curly hair care and clean beauty
How did The Holistic Enchilada grow?
Summary of the sourced claims below
The Holistic Enchilada grew largely through organic search traffic, with SEO described as its main channel after the owner took an SEO course in 2019 and saw traffic increase within months. Early traffic came mostly from Pinterest, where a curly hair post went viral, and a small Pinterest ad campaign of about $1 a day was also used to boost popular posts. The owner also grew an email list from about 150 subscribers to 10,000 in 2019 by emailing subscribers and promoting a sign-up guide, and later used that list to launch digital products and sell them through email marketing.
Channels
10 channels · grouped by how The Holistic Enchilada grows
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Organic social media
· 3 mentions · 2 sources“It took a few months to get some traffic, mostly from Pinterest. As I learned SEO, I started getting more organic traffic. But that took over 2 years.”
highShow 2 more quotes
“So one brand that I work with, they've seen how much traffic I bring them. And so they do packages with me where I'll do like a blog post of YouTube videos, social media posts like that.”
medium“Website (https://holisticenchilada.com/) Facebook (https://www.facebook.com/holisticenchilada) Facebook Group (https://www.facebook.com/groups/simplecurlies) YouTube (https://www.youtube.com/channel/UCyol2vfdZ_naahtCaOB7Jiw?sub_confirmation=1) Instagram (https://www.instagram.com/holisticenchilad...”
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Pinterest
· 3 mentions · 2 sources“It took a few months to get some traffic, mostly from Pinterest. As I learned SEO, I started getting more organic traffic. But that took over 2 years.”
highShow 2 more quotes
“But after, I think it was like my fourth or fifth post that I wrote on how I take care of my curly hair that went viral on Pinterest very quickly.”
high“It took a few months to get some traffic, mostly from Pinterest. As I learned SEO, I started getting more organic traffic. But that took over 2 years.”
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Email marketing
· 3 mentions · 2 sources“And I also focused on growing my email list and actually emailing them ... So I know in 2019, I went from like 150 email subscribers to 10,000.”
highShow 2 more quotes
“By the time I decided to launch digital products, I was able to leverage my large list of engaged readers. Email marketing was all I used to launch my products, and it’s still how I sell them.”
high“Email marketing was all I used to launch my products, and it’s still how I sell them.”
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SEO
· 3 mentions · 2 sources“So SEO is my main one. And that started in 2019 when I was like, okay, I'm going to take this blog seriously. I signed up for stupid, simple SEO and went through the course very quickly, applied all the things. And it made a dramatic difference within a couple of months to my traffic. Like every ...”
highShow 2 more quotes
“I took Stupid Simple SEO in 2019 and my traffic shot up a few months after implementing what I learned. I noticed that organic traffic was converting better so I wanted to work on growing my organic reach.”
high“As I learned SEO, I started getting more organic traffic. But that took over 2 years.”
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Email List Growth
· 2 mentions · 2 sources“And I also focused on growing my email list and actually emailing them because I had like a sign up before, but I wasn't emailing my list at all. So I know in 2019, I went from like 150 email subscribers to 10,000. And that was, I took, I think it's email on autopilot is the name of the course. A...”
highShow 1 more quote
“This proved to be the perfect option because I was gaining over 1,000 subscribers a month. My open rate was around 40% and my click rate was around 12%. By the time I decided to launch digital products, I was able to leverage my large list of engaged readers.”
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Affiliate program
· 1 mention“But this one brand that I work with, I've been an affiliate with them from the beginning. They were a small brand. So they were in the beginning, they were quite shocked by the amount of traffic that I was sending them. And I was making so much money as an affiliate for them.”
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Word of mouth
· 1 mention“I found my virtual assistant by emailing my list and asking if anyone had experience and was interested. I created a job listing page on my site with all the details and linked to that page.”
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Pinterest ads
· 1 mention“So I did create an ad for all of like my curly hair posts. And I was only running like $1 a day. So it wasn't a lot. It was like $30 a month, but it was boosting that even further. And so more people were finding those posts. And that's kind of how I grew it in the beginning.”
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Google Ads
· 1 mention“people land on the site from Pinterest or from Google or from SEO, they read their information, maybe they click on an affiliate link.”
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Video content
· 1 mention“So I did not want to do YouTube because I was scared of like video and just the amount of time it would take to record and edit. So this was I think late 2019 when I was like, how can I grow my traffic?... And I kept hearing about YouTube, focus on YouTube, it helps with your SEO. ...So I tried t...”
high
How 3,299 businesses grow
Of businesses with mapped growth channels, the share using each —
The Holistic Enchilada’s highlighted.
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Social media64% ◀
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Referral/Word-of-mouth63% ◀
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Search/SEO58% ◀
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Email47% ◀
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Community37%
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Content/Inbound35% ◀
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Partnerships32% ◀
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Events24%
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Paid ads23% ◀
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Outbound/Sales19%
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
